Software Predictions
Every year around this time Sandhill.com publishes predictions for the following year. My predictions of changes in the software business and my thoughts on the most interesting software companies to watch in 2014 are included in their predictions which you find here.
|
Last week I saw a presentation at the Boston Product Management Association on customer advocates. Brian Gladstein, the CEO of Explorics, was the presenter. He outlined the difference between early adopters and early advocates and talked about how to develop early advocate programs. One of the questions he was asked was what happens to these early advocate programs once the product becomes more mature. For a SaaS business I believe that an early advocate program can easily evolve into a new customer community or be integrated with an existing customer community.
Brian's slides are available here and are a great way to learn about why early advocates are so important. You can also read my thoughts on SaaS customer communities here.
|
Cloud Marketplaces
The 2013 Cloud Channel Summit was held on November 4th. One of the topics discussed was cloud marketplaces. I believe that this is one of the more interesting channel models for SaaS and cloud providers. Check out the video of the Cloud Marketplace Panel. Other videos from the summit including the keynote presentation can be viewed here.
|