| Customer Engagement Analytics: 5 Steps to Success
Software-as-a-Service (SaaS) solutions have the inherent advantage that you have all of the application access data and are able to use this data to understand how customers are using your solution. This is a typically untapped source of information that you can use to substantially improve your business. A new and emerging area of analytical tools called customer engagement analytics are helping to tap that information to improve trial conversion, reduce churn and support product management. Check out my article here or get a downloadable copy.
SaaS University will be in Boston October 24 - 26
Softletter's Saas University is aimed at software companies, executives, and staff who need to understand how to profit and grow in the rapidly expanding Cloud and SaaS market. There is great agenda and interesting speakers.
I will be presenting on the topic of SaaS business metrics. Measuring and improving the right metrics can help focus a business on the key issues. Spending time tracking and improving the wrong metrics can drive your business in the wrong direction or at best waste time. I will be addressing the following topics:
- What are the key financial, business and operational metrics that you should track as a SaaS business?
- What metrics and targets do public SaaS companies use?
- What metrics and targets do venture capitalists and angel investors look for?
- What operational metrics and targets are appropriate for development, service delivery, customer acquisition and the customer experience?
I hope to see you at SaaS University. Register
and save $100 if you use the coupon CIRROSTRATUSSAVE100.
We read and hear a lot about the timing of HTML5 and many developers and product managers are trying to figure out the right timing for incorporating HTML5 into their product.
The HTML5 Readiness website has a straightforward graphical way of looking at HTML5 feature maturity and what browsers are supporting what features. There are also links to the details behind each of the features. I found this a great way to understand some of the issues associated with this technology. If you are using, planning to use or considering HTML5 this is a resource worth checking out.