February, 2013



Welcome to the February Cirrostratus Group Newsletter.


I recently wrote an article and case study on Dyn. This is a great case study on how to achieve lower churn and how to structure a SaaS offer for successful upselling. Check out the full article. Highlights from the article are below.


I will be moderating a panel on March 21, 2013 for the Boston Product Management Association (BPMA) about the future of software product management. You can learn more about the panel and register here or read more about it below.


There are some good conferences coming up and I've included some information on them.


Please contact me if I can be of assistance to you or your organization. I would be very interested in hearing about your plans for the Cloud.

Paul Ressler
The Cirrostratus Group



Next Generation Product Management:
Adapting To The Future 

What changes are happening in software product management? What knowledge and skills will be needed by the product managers of the future? This panel of industry experts will provide a diverse perspective on the role of product management and address ways that product managers can prepare for the future.



March 21, 2013



Moderator: Paul Ressler, Principal, The Cirrostratus Group


Registration and more information

Four Keys to Success as a Cloud Services Providers
Dyn Case Study 
Dyn, a Manchester, N.H., based provider of Domain Name System (DNS) and email services for SMB and enterprise customers, has a customer-retention rate of ninety-five percent and an upsell rate of 24 percent, enviable numbers when the average industry retention rate including upsell is more like 85-90 percent. Here's how they achieved a high level of customer satisfaction leading to this growth.
You can read the article here or download a copy.
Cloud Related Conferences
Las Vegas  New York  
Silicon Valley   
I have been looking for a resource that lists all of the cloud conferences, at least in the US and although it is not perfect this site is the best I've come across. A few conferences coming up that may be of interest are GigaOM Structure in New York in March, Cloud Connect in Silicon Valley in April and Interop in Las Vegas in May. A link is on my website to the site so check back later as more events come available.


Contact Paul Ressler at the The Cirrostratus Group

In This Issue
BPMA Panel
Cloud Conferences
 Quick Links

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