FOR IMMEDIATE RELEASE

 

Reid's Launches Annual Easter Seals Shop&Care Fundraising Campaign to Assist Children and Adults with Disabilities  

                          

SALISBURY, N.C. - Reid's launched its annual Easter Seals Shop&Care fundraising campaign, aimed at raising millions of dollars to assist children and adults with disabilities.  The campaign will run February 13 through March 12. 

 

Customers may participate by purchasing specially-marked products from more than 100 manufacturers who support Easter Seals' mission to help children, families and adults with disabilities address life's challenges and achieve personal goals.  In addition, customers may make a donation of $1 or more at checkout.  For each at-register donation, customers will receive a coupon booklet with more than $9.50 in coupons from Proctor & Gamble and Kraft Foods. 

 

In addition, shoppers can purchase specially marked boxes of General Mills cereals and General Mills will make an additional donation to Easter Seals, up to $50,000. When cases of store brand, My Essentials, water is purchased, the company will make an additional donation, up to $250,000.

 

"Reid's is a proud supporter of Easter Seals and we value our longstanding partnership with this meaningful organization," said Sherrii Webb, community relations manager of Reid's. "We are honored to support the mission of providing help, hope and independence to children and adults living with disabilities."

 

Easter Seals ensures all funds raised remain within the local communities to benefit residents living with disabilities.

 

"We are grateful to the Reid's family, and especially their customers, for making a difference in the lives of children, adults and families managing disabilities and mental health challenges," said Connie L. Cochran, President and CEO of Easter Seals UCP North Carolina & Virginia.

 

        

  Matthew and Mia, 2013 Shop&Care Representatives

 

Reid's and its customers have helped raise more than $33 million for Easter Seals since 1991.  This support helps Easter Seals provide services for individuals living with autism, developmental, physical and mental disabilities and other special needs.  Services include medical rehabilitation, children development centers, camping, respite, job training and employment, adult and senior services and military and veterans services.

 

About Easter Seals

Easter Seals is the leading, national non-profit provider of services for individuals living with autism, developmental, physical and mental disabilities and other special needs. For 90 years Easter Seals has offered help and hope to children and adults living with disabilities and to the families who love them. For more information, visit www.shopandcare.com.

 

About Reid's

Reid's is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates 11 stores in South Carolina. For more information, visit: www.reidsgroceries.com.

 

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Contact:        

 

Amy Beros

Easter Seals of North Carolina and Virginia

919-865-8840

amy.beros@eastersealsucp.com

 

Benny L. Smith

Food Lion | Reid's 

704-310-4077

blsmith@foodlion.com