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 Writer's Week
Society of Professional Journalists
Cleveland Pro Chapter Newsletter
Sept. 9, 2013
Deadline For Next Edition: Sept. 12
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President's Message
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What not to say or do in the job hunt:
Advice from journalism job recruiters
 | | Rodney Bengston |
Journalists need to go back to the basics sometimes, especially when they are in job hunting mode. That's what I found out at the recent Excellence in Journalism convention in Anaheim, Calif.
I asked recruiters what mistakes students (and some veteran journalists) were making.
A McClatchy Newspapers representative said many students did not proofread their résumés, dress professionally or have their 30-second sales pitch down.
Cindy Stamer of Bloomberg News said many committed one cardinal sin. "They did not research the company."
"If they can tell me their favorite program on Bloomberg television, they move to the top of the stack," one of Stamer's fellow recruiters chimed in.
Barb Maushard of Hearst Television said many students had the unrealistic expectation of starting in a large market. "They're not thinking about working their way up," she said. "They also need to know the job they're applying for."
Don't tell Fernando Rodriguez-Vila, director of production and development at Fusion, that you want to "tell stories."
Fusion is a joint TV venture of ABC and Univision that is due to start broadcasting later this year, aimed at English-speaking Hispanics.
Rodriguez-Vila says "telling stories" is a stock answer that tells him nothing. "I want young journalists who want to innovate. I want to hear five big questions they want their journalism to answer."
He also looks for things besides journalism chop. The skills are important, he added, but also wants people to have other passions. One man's ice cream blog helped get him hired.
And here is one final tip for veteran journalists seeking work from a McClatchy Newspapers rep: "Don't apologize for having 20 years of experience."
Rodney Bengston
President, SPJ Cleveland
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Our next program
From Journalism to Entrepreneurship
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Perhaps you're a journalist who has just lost a job, and you decide it's time to strike out on your own. Where can you get start-up money?
That's the focus of Cleveland SPJ chapter's Saturday, Sept. 21, 10 a.m. program "From Newsroom to Entrepreneurship" to be held at the Cuyahoga County Public Library's Brooklyn branch, 4480 Ridge Road, Brooklyn.
The workshop will focus on the nuances of applying for grants to launch non-profit ventures. It will be conducted by Fran McCaffrey, grants developer for Lorain County Community College, and will focus on writing grant proposals for Cleveland's major philanthropic foundations.
The event is free. However, advance registration at this Eventbrite site is requested.
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Save the date: Oct. 5 for Ohio SPJ Awards
| Celebrate Ohio's Best Journalism 2013 on Saturday, Oct. 5, at the world-famous Columbus Zoo and Aquarium. The Central Ohio, Cincinnati and Cleveland pro chapters of the Society of Professional Journalists invite you and your family to join us for our annual celebration announcing the winners of Ohio's Best Journalism 2013 contest at the Columbus Zoo and Aquarium. Register here. And get more details on the event on the chapter's blog, here. |
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Poynter, Kent State University team up
for Media Ethics Workshop Sept. 19
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Entertainment journalism needs strong ethics to balance the entertainers' needs for attention. Sacrifice of privacy is a given which makes the need for journalists to use ethics to balance publicity with accuracy.
That's the subject of this year's Poynter Kent State Media Ethics Workshop on Sept. 19.
The program has a full slate of speakers including:
- Mark Avsec - Entertainment lawyer, professor and former performer and song writer of the funk-rock band Wild Cherry
- Glenn Gamboa - Newsday's chief pop music critic. Gamboa headed the paper's team chronicling the impact of hip-hop in America, a project that was a Pulitzer Prize finalist in 2005.
- Nekesa Moody - Entertainment Editor for the Associated Press.
- Todd Mesek - Vice President of Marketing and Communications for the Rock & Roll Hall of Fame.
- Jack Breslin - Associate Professor at Iona College in New York. Breslin did publicity for "Late Night With David Letterman" and worked on "America's Most Wanted" for Fox.
- Bill Frakes - Photographer for Sports Illustrated.
- Kyle Michael Miller - Social media producer for the 4th hour of NBC's Today Show and Kent State University School of Journalism and Mass Communication alumnus.
- Brittany Moseley - Associate Editor of Alternative Press, which is known for breaking new musical artists like Nirvana, Red Hot Chili Peppers, Fall Out Boy and others. Moseley is also a Kent State University School of Journalism and Mass Communication alumna.
- Matthew Parrish -Attorney with Calfee, Halter and Griswold in Cincinnati, Ohio, and a Kent State University political science and Honors College alumnus. Parrish represents musicians, writers, performers and filmmakers and was named "2012 Leading Entertainment Lawyer" in Newsweek magazine.
- Gene Shelton - School of Journalism and Mass Communication Associate Professor and former writer and publicist for Motown Records. Shelton also worked at CBS Records, Columbia and Epic. At Epic, Shelton was Michael Jackson's press agent and wrote the biography for the multi-platinum LP Off The Wall.
- George Thomas - Sportswriter for the Akron Beacon Journal.
- Katy Coduto - Kent State journalism student who writes for London-based Hi! Magazine.
- Wendy Wyatt - Associate Professor and chair of the Department of Communication and Journalism at St. Thomas University in Minnesota. Wyatt is the author of The Ethics of Reality TV: A Philosophical Examination (Continuum, 2012).
Stay tuned for other speakers and special guests to be announced soon.
Topics will include:
ˇThe New Ethics of Journalism
ˇIt's All Make-Believe...Why ethics in entertainment matters
ˇPrivacy vs. Adoration: Celebrity News as Journalism? Gossip? Both or neither?
ˇGreat Expectations: Who Gets Access to Celebrities and How?
ˇSo You Want to Walk the Red Carpet? How to Get a Job in Entertainment Media
ˇAct 2: Getting the story and vetting the story: Paparazzi, stalking, ambush interviews, social media.
ˇEncore: Agents, publicists, legal reps
Join a full slate of speakers in addition to headliners Kelly McBride and Ellyn Angelotti of the Poynter Institute and spend, from 9 a.m. to 5 p.m. exploring how to get accurate news and information to the public while seeing through the stories of those who want to control the image of the celebrity.
What: Ninth annual Poynter Kent State Media Ethics Workshop, "That's Entertainment?" focuses on entertainment ethics
When: 9 a.m. to 5 p.m. Thursday, Sept. 19
Where: FirstEnergy Auditorium in Franklin Hall, 550 Hilltop Drive, Kent State University
Cost: $25 for media and public relations professionals, $20 for educators and FREE for students
Event website for details and registration: http://mediaethics.jmc.kent.edu/2013
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"Mastering Multimedia Communications" workshops now on DVD
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The Press Club of Cleveland's recent Workshops "Mastering Multimedia Communications- Reinventing yourself for a cross-platform world" are now available on DVD.
For just $16 per workshop or $50 for all four, you can keep these important learning sessions with you and brush up on your knowledge anytime you want.
- Workshop 1 - Telling visual stories-presented by Mike Harris, WEWS-TV
- Workshop 2 - Using tools of the trade-presented by Brandon Simmons, WKYC-TV
- Workshop 3 - Managing multimedia -- and yourself-presented by Stephanie Ramierez, WEWS-TV
- Workshop 4 - Building a Cross Platform Strategy- presented by Dan Moulthrop of the City Club of Cleveland and Jill Miller Zimon of the Civic Commons
For more information and to order online click here
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| Win $5,000.00 for your investigative story. Enter by Sep. 13 | 
Did you act as a community watchdog and write a groundbreaking story? Did your article help them address important issues?
The Radio Television Digital News Association and the Gannett Foundation are teaming up to offer the"Award for Innovation in Watchdog Journalism". One entrant's story will win $5,000.00. It could be you if you submit your entry by Sep. 13. along with $25 for Radio Television Digital News Association members and $50 for non-members.
The winner will attend the gala annual awards dinner and show at the Marriott Marquis Hotel in New York City on Monday, October 14, 2013 and be awarded their prize.
Click here to enter and good luck!
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| Job opportunities |
Thanks to Kelly Blazek for her dedication and commitment in seeking out many of the jobs posted below. To receive Kelly's full newsletter (we only excerpt media-related jobs) see the separate box headlined Cleveland Job Bank at right.
Marketing Professional - We need a marketing professional to help guide that growth, researching our market sectors, our competitive position and alternative ways to approach the market. This position will report to the President of the company. The primary responsibilities of the Marketing Specialist are: - Execute multiple market research projects including data mining on competitors and our customers sectors and industries.
- Develop tools and methodology to support the forecasting short and long term.
- Develop the marketing calendar, including trade show participation, direct mail/email, print and online tactics.
- Work hands-on as a writer, artist and oversee layout and production of sales collateral and promotional materials.
- Manage trade show schedule, including planning, scheduling, and the development of support materials
Required Skills and Experience:
- 2-4 years of marketing experience, primarily in a B2B industrial environment, preferably in the fastener industry.
- Bachelor's degree in Business or Marketing-related degree or equivalent professional qualification.
- Ability to manage multiple projects, amid changing priorities.
- Strong verbal and written communication skills are essential, as well as organizational skills.
- Experience in Word, Excel, PowerPoint programs, graphic design
- Detail-oriented.
Contact - Sandy Sandra Heath & Associates, Inc. 16500 West Sprague Road Cleveland, OH 44130 Email: sandy@sandraheath.com
VIDEO PRODUCER AND EDITOR - WTWH MEDIAInfo and apply here
ONLINE HOST/PRODUCER - CIVIC COMMONS/IDEASTREAMInfo and apply here MEDIA PLANNER/BUYER - POINT TO POINT - Info and apply here ON-AIR TELEVISION TRAFFIC ANCHOR - CLEAR CHANNEL Info and apply here TRAFFIC REPORTER - CLEAR CHANNEL Info and apply here
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Cleveland Job Bank
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Check Kelly Blazek's website for advice on job-hunting and details on jobs in marketing, public and media relations, development, media, graphics/web design and more. Many of the jobs listed at left are reprinted from Blazek's newsletter.
To subscribe and get the full list (we only excerpt journalism-related jobs), email Cleveland Job Bank. For more information, go to the website. Also see the website for listings of out-of-town job search websites.
Please Note: The jobs on Blazek's list are ONLY in communications related occupations.
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Events
| | There is more information on these events and opportunities below, in articles under this column or below the President's Message. For job listings, see lower left; for student internships, see lower right | Sept. 11
SPJ Cleveland Chapter
board meeting
Aladdin's Eatery
6901 Rockside Rd Cleveland, OH 44131
please let us know
if you're planning to attend
6:30 p.m.
Sept. 12
Northeast Ohio Society of Technical Communicators
Learn How to Use Google Apps
5:30 p.m. registration
6 p.m. dinner
7 p.m. for program only
Case Western Reserve University
Kevin Smith Library
more details and ticket info below
Sept. 17
The Press Club
Covering courage: A behind-the-headlines look at the homecoming of Michelle Knight, Amanda Berry and Gina DeJesus.
Terrace Club at Progressive Field, 11:30 a.m.
Featuring a panel of print and electronic journalists moderated by Russ Mitchell of WKYC
Sept. 19 Poynter, KSU Media Ethics Workshop
at Kent State University
9 a.m.-5 p.m.
More info. below at left Sept. 21SPJ ClevelandFrom Newsroom to Entrepreneurship10 a.m. to noon Cuyahoga County Public Library, Brooklyn Branch 4480 Ridge Road register here
Sept. 25
PRSA Greater Cleveland Chapter, The Press Club and NIRI Cleveland
We're not dead yet: The remaking of media and the prospects for revival in U.S. manufacturing
Windows on the River,
11:30 a.m.
With Wall Street Journal reporter James R. (Bob) Hagerty.
Oct. 5
Ohio SPJ Awards
Columbus Zoo and Aquarium
10 a.m. to noon
More info below at left
Oct. 7
The Press Club
Roast and Tribute to Dick Feagler.
Nighttown
11:30 a.m.
More info below
Nov. 14
The Press Club
Hall of Fame Induction and Chuck Heaton Award Dinner
Cleveland Marriott Downtown
5:30 p.m.
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| Pittsburgh Pro SPJ Chapter presents sports journalism panel |  |
Pittsburgh is a sports town. it relies on its sports journalists. What are their challenges? Can they cover all the stories?
Pittsburgh Professional Chapter of the Society of Professional Journalists. presents "Covering All of the Bases: Sports Journalism in Pittsburgh." If you are going to be in the area on Sept. 24. drift by Mullen's Bar and Grille at 6 p.m. and join in the discussion.
Moderator: Steve Greenberg, Chair of the Marketing, Sports Marketing, Supply Chain Management and Entrepreneurship Division, Duquesne University and former Vice President of Marketing, Pittsburgh Pirates.
Panelists:
Jim Graci, program director, KDKA Radio and "The Fan" (KDKA-FM)
Tom McMillan, Vice President of Communications, Pittsburgh Penguins
Dan Potash, anchor/reporter, ROOT Sports
Rob Rossi, Sportswriter, Pittsburgh Tribune-Review
When: Sept. 24 6 - 8:30 p.m.
Where: Mullen's Bar and Grille, 200 Federal St.North Side, Pittburgh, Pa.
Cost: $15 for SPJ members
$20 for non-members
Reservation deadline: Friday, Sept. 20. Make reservations by sending name and contact information to gfrizzi@juno.com
Questions? Contact Ginny Frizzi at
(412) 624-5448.
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Upcoming Press Club events
| | Covering courage: A behind-the-headlines look at the homecoming of Michelle Knight, Amanda Berry and Gina DeJesus. Tuesday, Sept. 17, Terrace Club at Progressive Field, 11:30 a.m. Featuring a panel of print and electronic journalists moderated by Russ Mitchell of WKYC, with audience Q&A.
We're not dead yet: The remaking of media and the prospects for revival in U.S. manufacturing. Wednesday, Sept. 25, Windows on the River, 11:30 a.m. With Wall Street Journal reporter James R. (Bob) Hagerty. A PRSA Greater Cleveland Chapter event with the Press Club and the National Investor Relations Institute of Cleveland.
Roast and Tribute to Dick Feagler. Monday, Oct. 7, Nighttown 11:30 a.m. Join Feagler and (Some Very Special) Friends to kick off the workweek and wish Dick well upon his retirement. A fun and memorable time is guaranteed.
The Press Club of Cleveland Journalism Hall of Fame induction and Chuck Heaton Award dinner. Thursday, Nov. 14, Cleveland Marriott Downtown, 5:30 p.m.
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Learn how to use Google Apps
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If you're a Gmail account holder and you are not taking advantage of Google Apps you are missing out on free cloud-based tools that could make your life a whole lot easier. Come learn from Senior STC member Jennifer Loudiana at the NEO STC meeting on Sept. 12
Loudiana is the Education & Training Specialist in the Information Technology Services (ITS) Division at Case Western Reserve University. She trains students, faculty and staff on how to use enterprise products, one of which is Google Apps. As well she offers monthly live web training to the campus community.
When: Sept. 12
5:30 to 6 p.m. - Registration
6 to 7 p.m. - Dinner
7 to 8 p.m. - Presentation
Where: Case Western Reserve University
Kelvin Smith Library, room 215
11055 Euclid Avenue
Cleveland 44106-7151
Cost:
Meeting Only - Members/Students: $15
Meeting Only - Non-Members: $20
With Dinner - Members/Students: $25
With Dinner - Non-Members: $35
If you plan to attend, please email your registration to treasurer@neostc.org by close of business Sept. 6.
To pay through PayPal, visit the meeting announcement on the NEO STC website here.
Please note, since NEO/STC commits to purchases for the meeting prior to the event, they request adequate notice if you need to cancel. If you need to cancel after September 6, you are still required to pay your registration fee.
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| SAVE THE DATE: PRSA Lunch |  |
Save Sept. 25 for the PRSA Business and the Media lunch -- this time, a joint program with the Press Club and the National Investor Relations Institute.
This year's guest will be James R.(Bob) Hagerty, manufacturing reporter for The Wall Street Journal. Hagerty has also worked for the International Herald Tribune in Paris, London, Hong Kong, New York, Atlanta and Brussels.
So mark the date and save your appetite for this special luncheon at Windows on The River.
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| Internships for journalism and communication students | |
PR INTERN - FAHLGREN MORTINE
Info and apply here
MARKETING SPECIALIST INTERN - AFFYMETRIX
Req ID: 9717 Employment Type: Intern
Full-Time/Part-Time: Full Time
Great opportunity to launch your biotech career! This internship will provide great exposure into both the marketing and sales departments at our Reagents Center of Excellence in Cleveland, Ohio.
Primary Duties and Responsibilities:
Maintaining customer database in Salesforce.com
Involves profiling, data entry, lead management, promotional fulfillment, and preparing mailing lists for direct mail and eblast activities
Develops template communications to be used with literature fulfillment
Tracking ROI on marketing activities
Includes reporting on tradeshow leads, promotional quotes, print journal/electronic media ads, web, eblasts, and proactively updating the ROI charts on a monthly basis
Working as a team with webmaster
Includes editing and updating website product and promotional information under direction of E-Marketing Manager
Manage on-line library of information
Includes working with E-Marketing Manager and Product Managers on keywords and other SEO activities to drive traffic to the website
Assist with e-blast software (Eloqua)
Consists of programming, graphic creation, copy writing/proofing, and sending of e-blasts to coordinate with new/ongoing campaigns under direction of E-Marketing Manager
Assist in managing calendar of eblast activities, including monthly metrics
Designing with desktop publishing software
Conducting inventory management of all marketing materials
Contributing to promotional campaigns
Proactively search for new promotional items for future campaigns/tradeshow use
Communicate with customer service team on upcoming/new promotional programs
Other duties as assigned
Requirements:
Education: Bachelor's Degree in Marketing, Sales, or Business Administration
0-2 years professional experience
Self-starter
Desktop publishing software skills a plus.
Excellent communication skills
Computer literacy
HTML skills
Website administration experience
Social media expertise
Apply here
PRODUCTION INTERN, SOUND OF IDEAS - IDEASTREAM Info and Apply Here
SPECIAL EVENTS INTERN - CLEVELAND COUNCIL ON WORLD AFFAIRS
Info and Apply Here
MEMBERSHIP, DEVELOPMENT AND MARKETING INTERN - CLEVELAND COUNCIL ON WORLD AFFAIRS
Info and Apply Here
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Laurie Mitchell Marketing & Communications
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Laurie Mitchell Marketing & Communications Executive Search
has been retained for the following assignments:
Sr. Manager Marketing/Non-Profit/NEO
Director Marketing Strategy/Financial Services/NEO
Director of Communications/Cedar Point/Retained Search
CMO/Non-Profit/NEO
Graphic Designer/Law Firm/CLE
Non-Profit Office Assistant/30+hours/week/Beachwood
PR Agency Account Director/Pharma/NEO
PR & AD Agency AEs and Sr. AEs/CLE
MarCom Agency Account Planner/Strategist/Toledo
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 Writer's Week is a service of the Cleveland chapter of the Society of Professional Journalists. This e-newsletter is edited by Carrie Buchanan, assistant professor, Tim Russert School of Communication & Theatre Arts, John Carroll University, and assistant editor Elaine Wilson, who is studying editing and design.
Please send news items and job & internship postings to spjcleveland@gmail.com
Street Address: Cleveland SPJ, 4337 Chanticleer Drive, Fairview Park, Ohio 44126-1906
Chapter email: Cleveland@spj.org
President: Rodney Bengston
Chapter web site: www.spjchapters.org/cleveland/
The Society of Professional Journalists works to improve and protect journalism. SPJ is dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi and based in Indianapolis, SPJ promotes the free flow of information vital to a well-informed public, works to inspire and educate the next generation of journalists, and protects First Amendment guarantees of freedom of speech and of the press.
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