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 Writer's Week
Society of Professional Journalists
Cleveland Pro Chapter Newsletter
Aug 30, 2013
Deadline For Next Edition: Sep. 3
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President's Message
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From newsroom to entrepreneurship
 | | Rodney Bengston |
You're a journalist who has just lost a job, and you decide it's time to strike out on your own.
But the big question is: Where do you start?
One starting point could be the Cleveland SPJ chapter's 10 a.m. Sept. 21 program "From newsroom to entrepreneurship," to be held at the Cuyahoga County Public Library's Brooklyn branch, 4480 Ridge Road, Brooklyn.
This workshop could provide the facts you need to help get a grant for your non-profit journalism venture.
Journalists all over the country are reinventing themselves. A non-profit venture may not be for everyone, but I think it is best to explore all options in today's quick-changing world. We're requesting that people register here to ensure a spot.
On another note, the Excellence in Journalism '13 convention in Anaheim, Calif., last weekend was brimming with good ideas and I'll share my thoughts in the next few columns.
This short column is going to end with a bit of a cliffhanger because I want you come back (and because I'm still a little jetlagged). I asked recruiters at the convention what mistakes young people (and some seasoned pros) were making when applying for jobs. For the answers, as they say, tune in next time.
Sincerely,
Rodney Bengston
President, SPJ Cleveland
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| Who's Watching Whom? | 
In the wake of the U.S. Department of Justice's secret seizure of Associated Press phone records and the Edward Snowden-NSA leaks, the Main Street Free Press Museum and the Central Ohio Pro Chapter of SPJ are presenting a panel discussion: "Who's Watching Whom?" at 7:15 p.m. on Sept. 5 in Fredericktown, Ohio.
Museum director John C. Long will moderate a discussion with Eva Parziale, AP regional director, and Timothy D. Smith, Kent State University media-law professor and former Akron Beacon Journal managing editor.
The program is free. It will be held at the First Baptist Church in Fredericktown, 22 E. Sandusky St., a block east of the public square.
For more information on the event, go to our blog, the freepressmuseum.org site or contact Long at JohnCLongNYC@earthlink.net
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Save the Date: Oct. 5 for Ohio SPJ Awards
| Celebrate Ohio's Best Journalism 2013 on Saturday, Oct. 5, at the world-famous Columbus Zoo and Aquarium. The Central Ohio, Cincinnati and Cleveland pro chapters of the Society of Professional Journalists invite you and your family to join us for our annual celebration announcing the winners of Ohio's Best Journalism 2013 contest at the Columbus Zoo and Aquarium. Register here. And get more details on the event on the chapter's blog, here. |
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Poynter, Kent State University team up
for Media Ethics Workshop Sept. 19
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Entertainment journalism needs strong ethics to balance the entertainers' needs for attention. Sacrifice of privacy is a given which makes the need for journalists to use ethics to balance publicity with accuracy.
That's the subject of this year's Poynter Kent State Media Ethics Workshop on Sept. 19.
Topics will include:
ˇ The New Ethics of Journalism
ˇ It's All Make-Believe...Why ethics in entertainment matters
ˇ Privacy vs. Adoration: Celebrity News as Journalism? Gossip? Both or neither?
ˇ Great Expectations: Who Gets Access to Celebrities and How?
ˇ So You Want to Walk the Red Carpet? How to Get a Job in Entertainment Media
ˇ Act 2: Getting the story and vetting the story: Paparazzi, stalking, ambush interviews, social media.
ˇ Encore: Agents, publicists, legal reps
Join a full slate of speakers in addition to headliners Kelly McBride and Ellyn Angelotti of the Poynter Institute and spend, from 9 a.m. to 5 p.m. exploring how to get accurate news and information to the public while seeing through the stories of those who want to control the image of the celebrity.
What: Ninth annual Poynter Kent State Media Ethics Workshop, "That's Entertainment?" focuses on entertainment ethics
When: 9 a.m. to 5 p.m. Thursday, Sept. 19
Where: FirstEnergy Auditorium in Franklin Hall, 550 Hilltop Drive, Kent State University
Cost: $25 for media and public relations professionals, $20 for educators and FREE for students
Event website for details and registration: http://mediaethics.jmc.kent.edu/2013
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"Mastering Multimedia Communications" workshops now on DVD
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The Press Club of Cleveland's recent Workshops "Mastering Multimedia Communications- Reinventing yourself for a cross-platform world" are now available on DVD.
For just $16 per workshop or $50 for all four, you can keep these important learning sessions with you and brush up on your knowledge anytime you want.
- Workshop 1 - Telling visual stories-presented by Mike Harris, WEWS-TV
- Workshop 2 - Using tools of the trade-presented by Brandon Simmons, WKYC-TV
- Workshop 3 - Managing multimedia -- and yourself-presented by Stephanie Ramierez, WEWS-TV
- Workshop 4 - Building a Cross Platform Strategy- presented by Dan Moulthrop of the City Club of Cleveland and Jill Miller Zimon of the Civic Commons
For more information and to order online click here
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| Job opportunities |
Thanks to Kelly Blazek for her dedication and commitment in seeking out many of the jobs posted below. To receive Kelly's full newsletter (we only excerpt media-related jobs) see the separate box headlined Cleveland Job Bank at right.
Marketing Professional - We need a marketing professional to help guide that growth, researching our market sectors, our competitive position and alternative ways to approach the market. This position will report to the President of the company. The primary responsibilities of the Marketing Specialist are: - Execute multiple market research projects including data mining on competitors and our customers sectors and industries.
- Develop tools and methodology to support the forecasting short and long term.
- Develop the marketing calendar, including trade show participation, direct mail/email, print and online tactics.
- Work hands-on as a writer, artist and oversee layout and production of sales collateral and promotional materials.
- Manage trade show schedule, including planning, scheduling, and the development of support materials
Required Skills and Experience:
- 2-4 years of marketing experience, primarily in a B2B industrial environment, preferably in the fastener industry.
- Bachelor's degree in Business or Marketing-related degree or equivalent professional qualification.
- Ability to manage multiple projects, amid changing priorities.
- Strong verbal and written communication skills are essential, as well as organizational skills.
- Experience in Word, Excel, PowerPoint programs, graphic design
- Detail-oriented.
Contact - Sandy Sandra Heath & Associates, Inc. 16500 West Sprague Road Cleveland, OH 44130 Email: sandy@sandraheath.com
VIDEO PRODUCER AND EDITOR - WTWH MEDIAInfo and apply here
ONLINE HOST/PRODUCER - CIVIC COMMONS/IDEASTREAMInfo and apply here MEDIA PLANNER/BUYER - POINT TO POINT - Info and apply here ON-AIR TELEVISION TRAFFIC ANCHOR - CLEAR CHANNEL Info and apply here TRAFFIC REPORTER - CLEAR CHANNEL Info and apply here
JOHN CARROLL UNIVERSITY seeks one or two adjunct faculty to teach business communication. Candidates need at least a master's degree plus significant professional experience writing in a journalistic style. Class sessions meet T/Th early morning and/or late afternoon. Send résumé with cover letter to Dr. Ann Lee at alee@jcu.edu.
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Cleveland Job Bank
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Check Kelly Blazek's website for advice on job-hunting and details on jobs in marketing, public and media relations, development, media, graphics/web design and more. Many of the jobs listed at left are reprinted from Blazek's newsletter.
To subscribe and get the full list (we only excerpt journalism-related jobs), email Cleveland Job Bank. For more information, go to the website. Also see the website for listings of out-of-town job search websites.
Please Note: The jobs on Blazek's list are ONLY in communications related occupations.
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Laurie Mitchell Marketing & Communications
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Laurie Mitchell Marketing & Communications Executive Search has been retained for the following assignments:
- Sr. Manager Marketing/Non-Profit/NEO
- Director Marketing Strategy/Financial Services/NEO
- Director of Communications/Cedar Point/Retained Search
- CMO/Non-Profit/NEO
- Graphic Designer/Law Firm/CLE
- Non-Profit Office Assistant/30+hours/week/Beachwood
- PR Agency Account Director/Pharma/NEO
- PR & AD Agency AEs and Sr. AEs/CLE
- MarCom Agency Account Planner/Strategist/Toledo
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Events
| | There is more information on these events and opportunities below, in articles under this column or below the President's Message. For job listings, see lower left; for student internships, see lower right |
Sept. 5
SPJ, Central Ohio Chapter
and the Main Street Free Press Museum in Fredericktown, Ohio
Who's Watching Whom?
7:15 p.m.
First Baptist Church in Fredericktown,
22 E. Sandusky St.
More info below at left
Sept. 6 NEO STCGoogle Apps: Stay Organized in Your Office, At Home, or On the Go More info below
Sept. 17
The Press Club
Covering courage: A behind-the-headlines look at the homecoming of Michelle Knight, Amanda Berry and Gina DeJesus.
Terrace Club at Progressive Field, 11:30 a.m.
Featuring a panel of print and electronic journalists moderated by Russ Mitchell of WKYC
Sept. 19 Poynter, KSU Media Ethics Workshop
at Kent State University
9 a.m.-5 p.m.
More info. below at left Sept. 21From Newsroom to Entrepreneurship10 a.m. to noon Cuyahoga County Public Library, Brooklyn Branch 4480 Ridge Road register here
Sept. 25
PRSA Greater Cleveland Chapter, The Press Club and NIRI Cleveland
We're not dead yet: The remaking of media and the prospects for revival in U.S. manufacturing
Windows on the River,
11:30 a.m.
With Wall Street Journal reporter James R. (Bob) Hagerty.
Oct. 5
Ohio SPJ Awards
Columbus Zoo and Aquarium
10 a.m. to noon
More info below at left
Oct. 7
The Press Club
Roast and Tribute to Dick Feagler.
Nighttown
11:30 a.m.
More info below
Nov. 14
The Press Club
Hall of Fame Induction and Chuck Heaton Award Dinner
Cleveland Marriott Downtown
5:30 p.m.
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Upcoming Press Club events
| | Covering courage: A behind-the-headlines look at the homecoming of Michelle Knight, Amanda Berry and Gina DeJesus. Tuesday, Sept. 17, Terrace Club at Progressive Field, 11:30 a.m. Featuring a panel of print and electronic journalists moderated by Russ Mitchell of WKYC, with audience Q&A.
We're not dead yet: The remaking of media and the prospects for revival in U.S. manufacturing. Wednesday, Sept. 25, Windows on the River, 11:30 a.m. With Wall Street Journal reporter James R. (Bob) Hagerty. A PRSA Greater Cleveland Chapter event with the Press Club and NIRI Cleveland.
Roast and Tribute to Dick Feagler. Monday, Oct. 7, Nighttown 11:30 a.m. Join Feagler and (Some Very Special) Friends to kick off the workweek and wish Dick well upon his retirement. A fun and memorable time is guaranteed.
The Press Club of Cleveland Journalism Hall of Fame induction and Chuck Heaton Award dinner. Thursday, Nov. 14, Cleveland Marriott Downtown, 5:30 p.m.
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Learn how to use Google Apps
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If you're a Gmail account holder and you are not taking advantage of Google Apps you are missing out on free cloud-based tools that could make your life a whole lot easier. Come learn from Senior STC member Jennifer Loudiana at the NEO STC meeting on Sept. 12
Loudiana is the Education & Training Specialist in the Information Technology Services (ITS) Division at Case Western Reserve University. She trains students, faculty and staff on how to use enterprise products, one of which is Google Apps. As well she offers monthly live web training to the campus community.
When: Sept. 12
5:30 to 6 p.m. - Registration
6 to 7 p.m. - Dinner
7 to 8 p.m. - Presentation
Where: Case Western Reserve University
Kelvin Smith Library, room 215
11055 Euclid Avenue
Cleveland 44106-7151
Cost:
Meeting Only - Members/Students: $15
Meeting Only - Non-Members: $20
With Dinner - Members/Students: $25
With Dinner - Non-Members: $35
If you plan to attend, please email your registration to treasurer@neostc.org by close of business Sept. 6.
To pay through PayPal, visit the meeting announcement on the NEO STC website here.
Please note, since NEO/STC commits to purchases for the meeting prior to the event, they request adequate notice if you need to cancel. If you need to cancel after September 6, you are still required to pay your registration fee.
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| SAVE THE DATE: PRSA Lunch |  |
Save Sept. 25 for the PRSA Business and the Media lunch.
This year's guest will be James R.(Bob) Hagerty, manufacturing reporter for The Wall Street Journal. Hagerty has also worked for the International Herald Tribune in Paris, London, Hong Kong, New York, Atlanta and Brussels.
So mark the date and save your appetite for this special luncheon at Windows on The River. PRSA will be back with more details soon.
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| Internships for journalism and communication students | |
PR INTERN - FAHLGREN MORTINE
Info and apply here
MARKETING SPECIALIST INTERN - AFFYMETRIX
Req ID: 9717 Employment Type: Intern
Full-Time/Part-Time: Full Time
Great opportunity to launch your biotech career! This internship will provide great exposure into both the marketing and sales departments at our Reagents Center of Excellence in Cleveland, Ohio.
Primary Duties and Responsibilities:
Maintaining customer database in Salesforce.com
Involves profiling, data entry, lead management, promotional fulfillment, and preparing mailing lists for direct mail and eblast activities
Develops template communications to be used with literature fulfillment
Tracking ROI on marketing activities
Includes reporting on tradeshow leads, promotional quotes, print journal/electronic media ads, web, eblasts, and proactively updating the ROI charts on a monthly basis
Working as a team with webmaster
Includes editing and updating website product and promotional information under direction of E-Marketing Manager
Manage on-line library of information
Includes working with E-Marketing Manager and Product Managers on keywords and other SEO activities to drive traffic to the website
Assist with e-blast software (Eloqua)
Consists of programming, graphic creation, copy writing/proofing, and sending of e-blasts to coordinate with new/ongoing campaigns under direction of E-Marketing Manager
Assist in managing calendar of eblast activities, including monthly metrics
Designing with desktop publishing software
Conducting inventory management of all marketing materials
Contributing to promotional campaigns
Proactively search for new promotional items for future campaigns/tradeshow use
Communicate with customer service team on upcoming/new promotional programs
Other duties as assigned
Requirements:
Education: Bachelor's Degree in Marketing, Sales, or Business Administration
0-2 years professional experience
Self-starter
Desktop publishing software skills a plus.
Excellent communication skills
Computer literacy
HTML skills
Website administration experience
Social media expertise
Apply here
PRODUCTION INTERN, SOUND OF IDEAS - IDEASTREAM Info and Apply Here
SPECIAL EVENTS INTERN - CLEVELAND COUNCIL ON WORLD AFFAIRS
Info and Apply Here
MEMBERSHIP, DEVELOPMENT AND MARKETING INTERN - CLEVELAND COUNCIL ON WORLD AFFAIRS
Info and Apply Here
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 Writer's Week is a service of the Cleveland chapter of the Society of Professional Journalists. This e-newsletter is edited by Carrie Buchanan, assistant professor, Tim Russert School of Communication & Theatre Arts, John Carroll University, and assistant editor Elaine Wilson, who is studying editing and design.
Please send news items and job & internship postings to spjcleveland@gmail.com
Street Address: Cleveland SPJ, 4337 Chanticleer Drive, Fairview Park, Ohio 44126-1906
Chapter email: Cleveland@spj.org
President: Rodney Bengston
Chapter web site: www.spjchapters.org/cleveland/
The Society of Professional Journalists works to improve and protect journalism. SPJ is dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi and based in Indianapolis, SPJ promotes the free flow of information vital to a well-informed public, works to inspire and educate the next generation of journalists, and protects First Amendment guarantees of freedom of speech and of the press.
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