Language Barrier
Are You Speaking Your Clients' Language?
Last week, I presented in Malta for McDonald's of Eastern Europe. Nearly 800 executives and store managers from Russia and seven other Eastern European countries attended my presentation on Leadership and Emotional Branding. Only ten percent spoke English, therefore the majority of the audience wore headsets as translators translated my presentation into their native language.
As I began speaking, I told them "We clearly have a language barrier. My native language is English, yours is not. This can be a challenge if not handled correctly. However, even when you speak the same language, there is still a language barrier between managers and employees and companies and their customers. If we do not connect with those we're trying to influence and persuade on an emotional level, we're not communicating with them effectively. People don't buy process, policy and procedure, they buy relevance, meaning and personal improvement. People aren't loyal to things, they're loyal to the expectation of what that thing and what you will do for them. You don't want to attract people who need what you have to sell, you want to attract people who buy why you sell it. You want to attract people who believe what you believe."
I was told that this was the first time they heard such a presentation and that it made a tremendous impact, as they are typically a very process oriented organization.
When you are communicating with your employees, colleagues or customers, remember - over 90% of every decision we make is based on emotion. Emotion wins over Rational every time. Get out of your Process and start offering Purpose.
My Emotional Branding, Leadership and Change Management programs are transforming people and organizations globally. If you are interested in how our process can transform your company, please call us today.
Keynotes - Breakouts - Seminars - Training - Consulting
- Leadership
- Innovation
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Sales Skills
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Emotional Branding
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Marketing
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Customer Experience
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Change Management
Please go to Scott's website at
www.scottdeming.com to learn about his experience and offerings.
If you click
HERE you will be taken directly to the page with Scott's background, as well as his presentation titles and outlines.
There are also many video clips on the
WATCH SCOTT page that will give you a very good idea of his content and style.
If you have any questions about Scott Deming's programs, fees or calendar, please give us a call. Our number is 315-423-5551. Or, email us at
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Thank you and Best Wishes!
The Scott Deming Team
