January 23, 2015
Wood Connections
Value-Added Wood Industry News

In This Issue
Industry Voices: Many changes ahead for wood sector
.Learning the tricks of the trades
Exporting to Mexico Seminar
Marketing, Branding, and Communications Workshop on Vancouver Island in March
CAWP Open House and Co-op Presentation on January 29th
Moulder Audit -New from FPInnovations!
Minimize your risk with Euler Hermes
Tradeshow Tips/Advice
Specifier's Program Update
Japan Market Update
Buildex - Vancouver, February 19 & 20, 2015
Nikkei Show 2015
Interzum Guangzhou 2015
Marketplace
Upcoming Events

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We have some exciting announcements for early 2015! We will be offering two new exporting workshops and a marketing & branding workshop. The first is the Exporting to Mexico seminar in February, with a special one-on-one segment with Mexican Industry expert, Nora Gonzales. Read below for more information on this workshop.

In early March, we will be offering the highly popular,
Marketing, Branding, & Communications workshop on Vancouver Island. We have more information on this workshop and registration details below.

Towards the end of March, we will be offering the
Exporting to the USA II seminar. This seminar is the second part to the one we delivered in May 2014, with new topics and speakers and a more advanced look at expanding your market share into the US. For more information or to register for this workshop or any of the above, please contact Rumin at 604-882-7100 or rmann@bcwood.com

If you have not been featured in our Spotlight section and would like to be, please email me at rmann@bcwood.com or call 604-882-7100. You do not have to be a member of BC Wood, or any other association to participate and it is free of charge.

If you are using Microsoft Outlook to view this email, you may not be able to see all of the images. In this case, you can view the webpage version of this email by clicking on the link at the top of this email "Having trouble viewing this email? Click here" or visit our Wood Connections archives and click on 'Wood Connections - January 22, 2015'

Feel free to send me news stories that you think our readers would be interested in. You can email them to rmann@bcwood.com
Industry News
Industry Voices: Many changes ahead for wood sector

Journal of Commerce - Jan 15, 2015

 

The rising expectations for building performance on the design and construction sectors, along with code changes, construction impacts on neighbourhoods and tight timelines have initiated both incremental and revolutionary change in the construction sector.

 

The construction sector has changed tremendously in the last 25 years, but there are still many construction companies in B.C. wrestling with how to deal with the changes they know are coming.

 

One of these areas is off-site construction and, more than ever, those building in wood are experiencing significant change and tremendous opportunities.


Click here to read the entire article 

Industry News
Learning the tricks of the trades

BC Local News - Jan 18, 2015

 

With a shortage of skilled workers in Canada becoming a growing problem, School District 22 and teachers are working together on a solution.

 

Getting students interested in working with their hands is just one of the steps they are taking. A Grade 6/7 class from Ellison Elementary School spent two days at Clarence Fulton Secondary working with the Grade 9 to 12 wood shop students, three shop teachers and former School District 22 superintendent Bob Peacock making wooden candy dispensers...

 

Tolko donated lumber for the project and Rona donated gift cards to help purchase tools.  


Click here to read the entire article

Industry News

Our research shows that Mexico is the fastest growing and greatest potential new market for our wood products export. In 2013, the market size for building materials and services was USD $88 billion and an estimated USD $90 billion in 2014 - and still growing. 

BC Wood has proposed two trade activities in Mexico this coming year that we will be providing cost-share for our members to participate in.

Last year,we identified a number of opportunities for BC value-added wood manufacturers in Mexico. We know there is a high demand and consumption in the construction sector in plywood and lumber for concrete forming purposes, but we have also determined that there are new opportunities in wood building materials for interior decoration, flooring, paneling, and molding. This is due in part to the construction industry embracing the green building movement since Mexico joined the World Green Building Council (WGBC). They are learning best practices from Europe, Canada, and the United States, in order to lower the costs and increase health benefits by building with wood.

There is also a great opportunity for pre-fabricated home manufacturers in Mexico. Currently, the estimated value of wood pre-fabricated buildings industry in Mexico is USD $138 million and this sector is forecast to grow 6.3% annually until 2017. President Pen Nieto also announced new housing initiatives to address the shortfall of seven million housing units. 

We know there are some new challenges to overcome in this market, so we will be bringing in all the experts to help you learn more about the growing opportunities; how to get your product to market; how to meet the new border and access regulations; and ensure you get paid. 

In the seminar, we will cover:
  • The overall outlook of the Mexican economy
  • Specific opportunities in Mexico for value-added wood manufacturers across a number of sectors
  • How to get your product to market with transportation and logistics providers via rail/intermodal/ocean freight - and still be competitively priced
  • How and why to guarantee your payments and financing options 
  • All about Mexico's new phytosanitary regulations and what you need to know

After this seminar, you will have a chance to meet one-on-one with Nora Gonzales, for a 2 - 3 hour session to discuss specific opportunities for your company in Mexico.  You can meet either at the BC Wood office in Langley, or at your location in the lower mainland.

 

Seminar Date: Tuesday, February 17th, 2015 

Location: Langley, BC

One-on-one sessions: February 18th - 20th

 

For more information on whether Mexico is a good fit for your company or to register, please contact Rumin Mann at 604-882-7100 or rmann@bcwood.com 

Industry News
Marketing, Branding, and Communications Workshop on Vancouver Island in March     
 

What is marketing and why should you care? Business leaders who effectively communicate and correctly position their company with their target audiences have the competitive edge.

 

This hands-on workshop will be presented in three parts:

  1. Introduction to Marketing
  2. How to effectively brand your company
  3. Choosing the right communication tools for your business

First, you will learn about the basic marketing principles and how to apply them to your products or services.

 

Then, through a series of self-directed exercises, you will learn how to define and articulate your company's attributes to create meaningful messaging with your target audiences.

 

Finally, we will review a range of communication tools and techniques and discuss how to best use them to engage new and existing customers. 

  

This was a very popular and well received Workshop in the lower mainland this past Fall.

  

Date: Tuesday, March 3, 2015
Location: Vancouver Island - location TBD

  

For more information or to register, click here or contact Rumin Mann at rmann@bcwood.com or 604-882-7100.  
Industry News
CAWP Open House and Co-op Presentation on January 29th

The Centre for Advanced Wood Processing's annual Open House is being held on Thursday January 29th from 1:00 pm to 5:00 pm, with the Co-op Presentation Evening following from 6:00 pm to 9:00 pm. All interested individuals are warmly invited to attend. There is no cost and lunch, refreshments and light dinner will be available throughout the day. 


 

We do ask that you please RSVP at the web page:  http://www.forestry.ubc.ca/students/co-op/about-co-op/events/ 

if you plan on coming out.

 

From 1:00 pm to 3:00 pm there will be informal presentations on CAWP activities, updates from some of our Department of Wood Science researchers, and a presentation on a joint UBC Wood Science/Engineering/Architecture timber shell structures research project. We will report back on our September 2014 wood building tour to Norway and highlight services available to industry from CAWP. Later in the afternoon machine lab activities will include a nested manufacturing seminar/demo by Homag Canada, as well as research project posters, 3D printing with wood and other machine demonstrations. A light dinner will be served at 5pm for those staying for the co-op presentation evening. From 6:00 to 9:00 pm students in the B.Sc. Wood Products Processing program will make short presentations on their co-op work term experiences. 

 

Registration opens at 12.30 pm and lunch will be served, with presentations starting at 1:00 pm.

 

Address: Centre for Advanced Wood Processing, Faculty of Forestry, Suite 2900, 2424 Main Mall, Vancouver. We are on the main UBC Point Grey campus - directions and parking info can be found at http://cawp.ubc.ca/contact/

 

Questions: Call Jason Chiu at 604-822-0082 or Iain Macdonald at 604-822-1472

Industry News
Moulder Audit -   New from FPInnovations!

One-day Moulder Audits are now available to BC manufacturers at no cost!

 

If you're experiencing issues with your level of finish quality, throughput, changeover times, and general safe work practices, a Moulder Audit could be a good initiative for your organization.


What will the Audit tell you?

 

The results of the Audit will provide an indication on the operational level of your moulder and it can be the foundation for increasing your profitability on this machine center. The Audit will summarize ways to:

  • Improve your level of manufacturing quality.
  • Reduce rework and scrap.
  • Catch quality issues before they reach your customers.
  • Help to improve machine productivity
  • Set up best practices in you grinding room.
What's Included?

 

Our trained personnel will perform a one day Moulder Audit at your plant and provide a summary report to you. The Audit involves an evaluation of the mechanical condition of your moulder, best practices on grinding room setup, as well as tips on material handling and flow.

 

How do I book an Audit?

 

FPInnovations is working directly with Jim Strathern from J.S. Moulder Technology to provide this one time offer.

 

Spots are limited - contact Jim Strathern at jsmouldertech@gmail.com now to set up a time for your Moulder Audit, or Roland Baumeister at FPInnovations roland.baumeister@fpinnovations.ca

Industry News
Minimize your risk with Euler Hermes

Euler Hermes is offering BC's wood industry trade credit insurance to protect companies against bankruptcy and slow payment losses.  They protect accounts receivables so that clients can safely sell more to domestic and foreign companies.  Credit insurance also helps companies to obtain additional financing and make better-informed credit decisions more quickly.

 

Euler Hermes has been in business in North America since 1893 and is proud to have had a local presence in BC for decades.  Their parent company is based in Europe, which is the world's largest trade credit insurance company.  This global presence allows them to make better credit decisions for their customers and approve higher limits than their competitors.  With offices in over 50 countries and a database of over 40 million companies, they are able to monitor and approve credit quickly and efficiently.

 

Their face-to-face customer service and global presence differentiate them as a partner in local and global trade.  They were honored as the best performing trade finance institution in the categories "Private Insurer In Trade" and "Export Credit Agency" in the 2014 Trade Finance Awards.  They were also named "Best Trade Credit Insurer" by Global Finance Magazine in 2013.

 

Euler Hermes has been able to provide more and more coverage throughout Canada and around the world.  Much of this coverage is available at rates that are lower than what was available two or three years ago. They have several new innovations launching that offer their clients additional value. For those that have considered credit insurance in the past, the time is now to re-evaluate as it is helping many of their current customers grow more quickly.  

 

For more information, visit their website www.eulerhermes.ca and contact your local wood products industry specialist Robin Carket at 

robin.carkett@eulerhermes.com or 604-983-0003   

 

 

 

Tradeshow Tips/Advice
10 Things You Need to Do for a Highly Successful Trade Show
Skyline Tradeshow Tips - November 14, 2014

While the advantages of trade show marketing can be extensive, optimal success hinges on careful planning and strategic execution. Having a detailed plan of exactly what you need to do can help ensure that you optimize results yielded at every show.

 

Key Factors to Consider When Planning for Your Trade Show

 

When creating your best practices plan, it's important to consider several critical factors. Following these 10 simple tips can help you create a finalized plan that covers the most important components of any trade show you attend:

 

Create a checklist: Trade shows, and the display itself, require management of a slew of details and logistics. Creating a checklist of everything that needs attention before, during and after an event can minimize the chance of something important falling through the cracks.

 

Click here to read the entire article

Specifier's Program Update
Roy Manion

We currently have several programs on the go including arranging and implementing the US Pacific Northwest architect workshops, the Alberta architect workshops, and Lunch & Learn sessions in BC. Then in late February, we will be participating in Buildex Vancouver. All in all, it is a very busy time for all of us here at BC Wood and we expect it to continue through to our fiscal year end of March 31, 2015.

 

Although local Lunch & Learn activities take a break from about the 15th of December through the first week or so of January, things are back to "normal" as we are back to averaging 1 - 2 sessions a week. Surprisingly, for yours truly, several sessions are with firms we are meeting for the first time. Our initial sessions with these firms allow us to present an overview of our industry focusing on the companies in the program. Having stated that, the majority of the Lunch & Learns are focus sessions where representatives from industry provide educational presentations on their respective products or programs to the specifier community.

 

The groundwork for the US Pacific Northwest architect workshops is well under way. The workshops consist of five companies from BC, each giving 30 minute educational seminars on their products. These workshops will be held in Seattle, Tacoma, and Portland on Feb 17, 18, & 19 respectively. With great support from the Consulate General of Canada office in Seattle, initial invitations have been sent out. Next week, the Consulate office itself will send out follow up invitations. Last year, this approach was very effective and resulted in a full house of 50 architects in Seattle and we are expecting similar results again this year.

 

The Alberta architect workshops will be held in late March and will once again be in the cities of Edmonton, Calgary, and Lethbridge. The group has been finalized and invitations will be sent out in mid-February.

 

Buildex Vancouver will be held February 25 - 26th. BC Wood has once again taken a number of booths to create a "BC Wood Pavilion" that will consist of companies from our industry to provide those attending Buildex a kind of one-stop shop for those looking for anything wood related. As of this writing, there may still be one or two booths available. If you are interested in participating - and there are many compelling reasons to do so - please contact Ken Hori at the BC Wood office at 604-882-7100 or khori@bcwood.com.

 

As always, should you wish additional information on any of the foregoing, please contact me at rmanion@bcwood.com or call me at the office. I would be pleased to discuss it with you.

Japan Market Update

A Happier New Year

Jim Ivanoff 

 

The increase in Japan's consumption tax in 2014 was not kind to the housing industry. Overall, the market was probably down 10%. On top of that, the 2x4 housing industry suffered through inventory imbalances because of the labour action at the Port of Vancouver as well as a dramatically weakening Yen. After a so-so 2013, 2014 was thus seen as a tough year by most, with the only positive outlook coming from firming housing demand starting in the fall.

 

The traditional New Year's industry gatherings in Japan are a chance for everyone to discuss predictions and gauge which way the market is seen as going. From the ones I have attended so far, it looks like the mood is improving, but with a realization that the 850,000 housing starts level is the new norm. Looked at it another way, 2013 was simply an oddity juiced by pre-consumption tax increase demand. Oddly, even with demand for starts falling from 2013, trades people are still in short supply and there are many bottlenecks slowing down starts.

 

Conquering inflation has been Prime Minister Abe's greatest goal and many economists now see 2015 as the year Japan will finally beat deflation. The construction industry is already facing higher labour and imported material costs, so one of the main themes for 2015 will be dealing with the re-introduction of inflation. As one speaker noted, companies must now determine how to pass higher prices on, or become more efficient to absorb the increases. The long deflationary market has pushed companies to become leaner so it is unclear if there really is much potential for increasing efficiency to cover inflationary pressures. However, at least all of the public discussions about inflation are mentally preparing the country to pay more, so with stable demand supporting starts, this might finally be the chance for the housing industry to increase prices and enjoy healthier profit margins.

Buildex Vancouver   

Buildex - Vancouver, February 19 & 20, 2015

 

 

BUILDEX Vancouver is one of Canada's largest tradeshows and conferences, welcoming over 13,500 design, construction, and real estate management professionals each year. Over 600 exhibits and more than 50 educational seminars impacting three distinct professional markets, all under one roof:

  • Interior designers and architects
  • Property and real estate management
  • Construction and renovation

BC Wood is coordinating member participation at the upcoming Buildex Vancouver on February 19th and 20th, 2015. This event is for decision makers in the construction industry and is targeted towards professionals who need to know what wood products are available and how they can be used.  

 

The Buildex Show will give you an opportunity to talk to key architects, engineers, and municipal officials on commercial, industrial, and residential projects.  

 

Who Should Participate?

Companies manufacturing finished building materials, pre-fabricated structures, and engineered wood products for commercial and large multi-family residential construction projects would benefit by participating in the BC Wood Pavilion at the 2015 Vancouver BUILDEX Show.

 

Very limited space is still available so please contact us as soon as possible if you are interested in exhibiting at this cost-shared event. Call Randi or Roy at 604-882-7100 or email rwalker@bcwood.com or rmanion@bcwood.com.

Japan Market Update

Nikkei Show 2015 

Jim Ivanoff

 



 

After a very successful Japan Home and Building Show, we are now starting to prepare for the Nikkei Architectural and Construction Materials Show that will be held at Tokyo's Big Sight from March 3rd through 6th, 2015. Once again, the Nikkei Show is already sold-out, but with BC Wood's longstanding participation in the show, we have been able to secure a pavilion in a prime location on behalf of our members.

 

The Nikkei Show is the largest show of its kind in Japan and sees over 250,000 industry professionals over the show's four days. The show attracts a great number of architects, but is also well attended by importers, distributors, and both residential and commercial builders. Therefore, the show is a good fit for producers of cabinetry, millwork, house packages, log and timber-frame, as well as lumber and reman products.  

For more information, please e-mail me at ivanoff@canadawood.jp 

China Market Update

Interzum Guangzhou 2015

Jim Ivanoff 

 

After our well-received pavilion earlier this year, BC Wood is planning a return to Interzum Guangzhou from March 28th to April 1st in 2015 to give members another opportunity to build and expand their business in the still growing Chinese market. This annual event covers every facet of wood furniture and building products manufacturing including both machinery and raw materials. It is said to be the largest woodworking show in Asia. Over 1,100 manufacturers and suppliers are expected to occupy the 130,000-square meter venue with 60,000 visitors expected.

 

Interzum has been attracting pavilions from Germany, the US, Italy, Turkey, Spain, Sweden, etc over the past ten years, covering a wide variety of both softwood and hardwood species. Due to the show's importance to the Chinese woodworking industry, buyers/ importers of all types of wood products visit. Therefore, this show will be of interest to members supplying a wide variety of softwood & hardwood lumber for use in remanufacturing, concrete forming and wood construction. This show sells out quickly, so BC Wood will be booking space for members within the next month. For more information, please e-mail me at ivanoff@canadawood.jp.

Marketplace
 


In this section, you can post anything from a job postings (for employees looking for a job and employers), to machinery for sale/wanted, to a request for a particular type of wood or service.

If you would like to include a posting in our Marketplace section, please email me at rmann@bcwood.com or call 604-882-7100 and ask for Rumin. 
Upcoming Events

January 23-25, 2015: BIA Hawaii, Honolulu, USA

February 4-7, 2015: Delhiwood, Delhi, India

February 25-26, 2015: Buildex, Vancouver, Canada

March 3-6, 2015: Nikkei Architectural & Construction Materials Show, Tokyo, Japan

March 28 - April 1, 2015: Interzum Guangzhou,Guangzhou, China

For a list of all trade and industry events, please visit our
For more articles and industry news updates, please visit:
http://www.bcwood.com/news-updates/

If you have any questions, comments, suggestions, or feedback, feel free to email me at rmann@bcwood.com.


Sincerely,

 


Rumin Mann
BC Wood
BC Wood is a not-for-profit trade association that supports BC businesses that manufacture wood products. We are a voice for the industry, bringing innovative ideas to the table and insight into how we can strengthen BC's wood culture. We are leading the industry by creating a culture where wood is the first choice for all types of construction and design products.
 
For more information on BC Wood, visit our website: www.bcwood.com.