November 13, 2014
Wood Connections
Value-Added Wood Industry News

In This Issue
B.C. supports wood innovation with opening of WIDC
Introducing Nicolas Osenton from the Trade Commissioner Service
Marketing, Branding, and Communications Workshop
New Products - Smart Coatings for Wood Products Webinar
Go Global: Supporting Export Success
Tradeshow Tips/Advice
Spotlight: Dakeryn Industries Ltd.
Specifier's Program Update
BC Wood at this year's BAU Show - Munich, Germany, January 19-24, 2015
Buildex - Vancouver, February 19 & 20, 2015
Cabin, Cottage & Backyard Show, Abbotsford, March 14 & 15, 2015
US Market Update
Interzum Guangzhou 2015
Upcoming Events

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Interested in Marketing, Branding, and Communications for your company? Last chance to register! Read below or click here for more information on a new workshop we are offering the value-added wood industry on November 20th.
If you have not been featured in our Spotlight section and would like to be, please email me at
[email protected] or call 604-882-7100. You do not have to be a member of BC Wood, or any other association to participate and it is free of charge.

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Read below for highlights from the past two weeks. Also, feel free to send me news stories that you think our readers would be interested in. You can email them to [email protected]
Industry News
B.C. supports wood innovation with opening of WIDC   
British Columbia Newsroom - October 31, 2014

The Wood Innovation and Design Centre (WIDC), one of the tallest contemporary wood buildings in North America, officially opened today, on budget and on time, further positioning B.C. as a leader in wood innovation and design.


Construction of the 29.5-metre, six-storey high WIDC began in 2013 with 13 different B.C. companies working collaboratively and employing about 250 staff throughout the province.


The WIDC will be a catalyst for future tall wood construction not just in B.C. but across Canada, North America and around the globe. The building uses a variety of wood products from all parts of British Columbia, including Douglas-fir, cedar, hemlock, pine and spruce, as well as engineered wood products produced in B.C.


The University of Northern British Columbia will occupy the first, second and third floors, including a lecture theatre on the main level. UNBC is developing two new master's programs in engineering that are expected to be offered at the WIDC beginning in September 2015. Occupancy plans are being finalized for the remaining floors with details to be released in the coming weeks.

Click on the link below to watch the video and to read the entire article, click here

The Wood Innovation and Design Centre
If you can not see the video above, click here 
Industry News
Introducing Nicolas Osenton from the Trade Commissioner Service Responsible for Forest Products, Architecture/Design, and Green Building in the BC/Yukon Region

BC Wood is pleased to announce that Nicolas Osenton, a member of the Trade Commissioner Service (TCS), will be embedded in BC Wood's office in an initiative designed to provide greater access for industry members to the services provided by the TCS through the Department of Foreign Affairs, International Trade and Development.


The TCS helps Canadian companies navigate the complexities of international markets and make better business decisions. The TCS is on the ground in more than 150 cities worldwide, gaining market intelligence, uncovering opportunities for Canadian companies, and helping reduce business costs and risks. The TCS is a free service of the Government of Canada, that helps companies prepare for international markets, assess market potential, find qualified contacts, and resolve business problems.


The placement of a Trade Commissioner within BC Wood is in part of a larger initiative announced by the Hon. Ed Fast, Minister of International Trade. The Global Markets Action Plan, which was released by the government in November 2013, included a commitment to embed Trade Commissioners in the offices of trade associations for specific sectors that are strategically important to furthering Canada's trade efforts.


Nicolas is responsible for Forest Products, Architecture/Design, and Green Building in the BC/Yukon region. He has been with the TCS for 10 years, after an earlier career that included both Architecture and Management Consulting. Nicolas' work with the TCS to date has covered trade promotion for the forest products, building/infrastructure design services, and renewable energy technologies, as well as policy work on the softwood lumber dispute. He has lived and worked in Tokyo, London, Paris, Singapore, and Canada.


Feel free to contact Nicolas at [email protected] for any questions related to international trade and follow him on Twitter (@n_osenton) for information and announcements specific to the forest, building, and design sectors. For more information about the Trade Commissioner Service, please visit the TCS online at:

Industry News
LAST CHANCE TO REGISTER: Marketing, Branding, and Communications Workshop

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What is marketing and why should you care? Business leaders who effectively communicate and correctly position their company with their target audiences have the competitive edge.


This hands-on workshop will be presented in three parts:

  1. Introduction to Marketing
  2. How to effectively brand your company
  3. Choosing the right communication tools for your business

First, you will learn about the basic marketing principles and how to apply them to your products or services.


Then, through a series of self-directed exercises, you will learn how to define and articulate your company's attributes to create meaningful messaging with your target audiences.


Finally, we will review a range of communication tools and techniques and discuss how to best use them to engage new and existing customers. 


Date: November 20, 2014
Location: Surrey, BC

For more information or to register, click here or contact Rumin Mann at [email protected] or 604-882-7100.
Industry News
New Products - Smart Coatings for Wood Products   


An FPInnovations Webinar

November 18, 2014, 10:00am PST


Traditionally, the function of coatings was to protect wood surfaces or to change their appearance. Recently, coatings with novel functions have gained considerable interest and are now hitting the market. Smart or intelligent coatings are able to sense a change in conditions in the environment (temperature, pH, stress, etc.) and respond to that in a predictable and noticeable manner.


Self-healing coatings are coatings that can repair themselves or could be repaired with the application of heat. Self-cleaning coatings are coatings that can degrade several contaminants, such as viruses, fungi, and volatile organic compounds such as formaldehyde.


This November, FPInnovations will host a webinar that will review the most promising emerging smart coatings for use on wood products. In addition, current research that is focused on self-healing, self-cleaning, and easy-to-clean coatings for wood products will be shared.


Learn more about these amazing coatings and their potential by clicking on this link:

Industry News
Go Global: Supporting Export Success

Canada recently concluded free trade agreements with 38 countries, including the European Union with its 500 million consumers, and South Korea, Canada's first trade agreement in Asia. Together Canada's trade agreements provide Canadian businesses with preferential access to more than half of the global market place.


The Government of Canada is committed to providing Canadian businesses, especially small and medium sized enterprises, with the tools and the support to allow them to realize their full export potential.


Join International Trade Minister Ed Fast, and experts from all the Government of Canada export support agencies such as Canada's Trade Commissioner Service, Export Development Canada, the Business Development Bank of Canada and the Canadian Commercial Corporation at a unique workshop, delivered in partnership with Canadian Manufacturers & Exporters, designed to provide all the information needed to succeed in today's international markets.


Date: November 21, 2014
Location: Radisson Hotel Vancouver Airport, 8181 Cambie Road, Richmond, BC
Target Audience: Small and Medium sized Entreprises  

Cost: $50 


Speakers include:

  • Honorable Ed Fast, Minister of International Trade
  • Jayson Myers, President & CEO, CME
  • Peter Hall, Vice-President & Chief Economist, EDC
Click here for more information and to register
Tradeshow Tips/Advice
Top Trade Show Musts to Incorporate Into Your Exhibit
Skyline Tradeshow Tips - November 6, 2014

If you're ready to take your trade show booth to the next level and command attention from the wandering crowd, it's important to incorporate a few critical musts. When creating the strategy for your trade show exhibit, consider the following:

Updating the material/fabrics used in your trade show display: Yes, wood and metal will always have their place in live marketing exhibits. However, the latest design trends are incorporating various materials throughout the booths to deliver a unique and distinctive final look and feel. Your materials and fabrics should be cohesive with your marketing message and relate to your overall objective. If you're a cutting-edge technology company for example, using sleeker and lighter materials will enhance your message and your brand. Different fabrics and materials can instantly add a lighter, more airy vibe and compel visitors to stop inside for a closer look at what your business has to offer. Best of all, incorporating some of the same fabric into a banner stand used to complement your exhibit can deliver a final, comprehensive marketing front.

Click here to read the entire article
Spotlight: Dakeryn Industries Ltd.
Rumin Mann

North Vancouver based Dakeryn Industries Ltd. is a wholesale distributor and remanufacturer of SPF dimension lumber. Dakeryn delivers on experience and expertise, servicing North America and international export markets. Established in 1991, Dakeryn has grown from 3 to 100 employees.


Current President Rob Chimko joined in 1994 and set the company on its current path. Dakeryn added Ray Stewart, Dave Wardle Jr., Chris Sainas, Brad Taylor, and most recently Brett Johnson to their partnership ranks. With each individual came a broader industry perspective. The acquisition of Mountain View Specialty Products, Abbotsford, BC in 2004 and Westmark Products, Spruce Grove, AB in 2006 positioned Dakeryn to play a leading industry role in remanufacturing and the distribution of lumber.


Mountain View Specialties manufactures premier quality primed fascia, trim boards, tongue and groove decking and paneling. Westmark Products is their largest distribution centre stocking inventory of construction and appearance grade lumber for the contractor, home centre, and industrial markets. Dakeryn operates additional reload facilities in Toronto, Montreal, and Island Pond Vermont.  


Dakeryn recently acquired 10 acres of land in Edmonton, Alberta where they are completing construction of a brand new remanufacturing plant and distribution yard.  


For more information, visit their website:


Specifier's Program Update
Roy Manion

The highlight for the Specifiers Program over the past two weeks was our participation in 2 trade shows: The Wood Solutions Fair in Vancouver and Buildex in Calgary. In both cases, we were joined by several companies from industry. When we were not involved with trade show activities, we continued to book and hold lunch & learn sessions, as well as meet and work with industry companies to assist them in reaching out to specifiers in order to expose their products. Last but far from least, we have started the process of putting together a team of companies from our industry who are interested in participating in specifier seminars in the US Pacific Northwest and Alberta.


The Wood Solutions Fair, a Wood Works! BC event, is a one day program for architects, designers, contractors, engineers, and students studying in one of the aforementioned disciplines. As many know, the event consists of ongoing seminars and trade show activities. This year, BC Wood was joined by 7 companies in the BC Wood Pavilion. The announced registration for the event was 1100 and I believe all who exhibited in the BC Wood pavilion had an active day in both booth activities and when time permitted, taking in one or more seminars


Buildex Calgary was a two day event for professionals involved in the building industry in that market. For this event, BC Wood's pavilion consisted of 13 booth spaces that were occupied by 11 BC Wood members. Most are aware that Calgary is a hot bed of construction activity which is clearly evident by all those who had to navigate their way through the construction zones throughout the city to get to Buildex. In a paradoxical way, Buildex Calgary is somewhat a victim of a very hectic building industry in that attendance was somewhat less than it might have been as many couldn't get away from their businesses or sites to attend the show. Having said that, many excellent leads and connections were made at the show.


As mentioned, in between the 2 trade show activities, work on the Specifiers Program continued as 4 lunch and learn sessions were held, all of which were focus sessions on either one or two topics. We also continued reaching out to specifying firms and have successfully booked future sessions. This process will be ongoing.


Our next major project are the US and Alberta Specifier Workshops. Last fiscal year, BC Wood held its first specifier workshops in the US and Alberta, which by all reports were very successful. As a result, the program is being repeated in 3 major centres in both the US Pacific Northwest and Alberta. The US sessions will be held in Seattle, Olympia and Portland on 3 consecutive days this coming February. In Alberta, they will be held in Edmonton, Calgary, and Lethbridge, again on consecutive days. Several companies have already expressed an interest in participating. Should your company also wish to participate to expose your products to specifiers in either of these two markets, please advise me as soon as possible. We need to finalize participants this month.


As always, should you wish additional information on any of the topics discussed, please contact me at  [email protected] or call me at the office, 604-882-7100. I would be pleased to discuss it with you.

Europe Market Update  

BC Wood at this year's BAU Show - Munich, Germany, January 19-24, 2015

Brian Hawrysh


BAU is the largest and best known building products show in the European market. The BAU fair, held every two years, attracts over 240,000 attendees. Some 50,000 of these attendees come from neighboring Western European countries and the ex-Soviet Bloc countries. A unique feature of the BAU show is that it consolidates companies featuring wood products and wood building systems in one of its sixteen halls. So while the show is very large, the majority of potential customers for wood based products and building systems are concentrated in one display hall.


Throughout Western Europe and particularly in resort regions that have a high percentage of second luxury homes (such as the Alps in France, Germany, and Italy and the Pyrenees region of Spain and France), there exists good potential for manufacturers of log and timber frame homes. The BC handcrafted style, featuring large diameter logs and heavy timbers, have a unique appeal to these wealthy homeowners.


High quality, specialty lumber and building materials such as WRC decking, siding, and roofing and Douglas-Fir, Hemlock, and Western Hardwood lumber remain in demand in Western Europe and increasingly in the emerging markets of the Eastern post-Soviet bloc countries.


BC Wood plans to organize a relatively large display at the BAU fair for member companies and other Canadian forest products associations. Space is limited, so, for more information regarding the BAU show, BC Wood's participation and costs, please contact Brian Hawrysh at 604-882-7100 or directly at [email protected].

Buildex Vancouver   

Buildex - Vancouver, February 19 & 20, 2015



BUILDEX Vancouver is one of Canada's largest tradeshows and conferences, welcoming over 13,500 design, construction, and real estate management professionals each year. Over 600 exhibits and more than 50 educational seminars impacting three distinct professional markets, all under one roof:

  • Interior designers and architects
  • Property and real estate management
  • Construction and renovation

BC Wood is coordinating member participation at the upcoming Buildex Vancouver on February 19th and 20th, 2014. This event is for decision makers in the construction industry and is targeted towards professionals who need to know what wood products are available and how they can be used.  


The Buildex Show will give you an opportunity to talk to key architects, engineers, and the municipal officials on commercial, industrial, and residential projects.  


Who Should Participate?

Companies manufacturing finished building materials, pre-fabricated structures, and engineered wood products for commercial and large multi-family residential construction projects would benefit by participating in the BC Wood Pavilion at the 2014 Vancouver BUILDEX Show.


Very limited space is still available so please contact us as soon as possible if you are interested in exhibiting at this cost-shared event. Call Randi or Roy at 604-882-7100 or email [email protected] or [email protected].

Cabin, Cottage & Backyard Show 

Cabin, Cottage & Backyard Show  - Abbotsford, March 14 & 15, 2015


The 2015 Cabin, Cottage & Backyard Show will encompass  everything under one roof, surrounded by spectacular log homes & timber frame displays and services; plus docks, decks, outdoor furniture, BBQs, hot tubs, solar/re-newable energy technology, and all the latest in outdoor and backyard products and lifestyles.

As a good BC Wood Member in standing, you will receive a 45% discount on the cost of standard 10x10 and 10x20 booths or a $1080 discount on bulk space booths of over 200 sq. ft. Click on the link below to review the Cabin, Cottage & Backyard Show  brochure:


BC Wood members must be in the BC Wood Pavilion to participate in the discounted rates. Please review and don't hesitate to call Les Trendall at 604-864-6800 or email [email protected] with any questions.
US Market Update
Dave Farley

A few comments, suggestions, and ideas that may be of interest to the industry...




Over the past decade at BC Wood, I have done plenty of tradeshows. The common denominator in each is that they take a lot of time, effort, and expense. After all of that effort, you question whether the return of investment justifies the expense. So in short, tradeshows, quite simply, are a pain in the arse; however, they can be an integral part of any marketing strategy. Even the most poorly organized and attended tradeshow can, and often does, net results. It can provide you with that one goldmine lead.  


It is with this thought in mind that BC Wood and member companies participated in the Denver Log Home and Timber Frame Show a few weeks back. Like always, BC Wood took care of the organization and logistics surrounding the event. We travelled to Denver and began the tedious task of setting up our booths, finally finishing in the wee hours the night before the show opened. We got back to the show early the next day to tidy up and put the final touches on the booth before we were ready to turn the "Open for Business" sign on.


After a couple of hours of the show being open, the first stream of attendees trickled in. There were incredibly long stretches where we talked to no one other than our fellow exhibitors. As often happens, we each began offering up excuses as to why attendance was so low; was it the good weather, rush hour traffic, or was it the "Cat Fanciers Show" in the other pavilion stealing away buyers? Over the three-day length of the show, 550 buyers attended the event. However, even though the numbers were low from an exhibitor's perspective, the quality of the attendees was high. Once the show ended, we went about the task of taking apart our display, packing it up, and shipping it back to Vancouver. Then we checked out of the hotel, dropped off the car rental, and piled on to a plane back to home.


So why have I gone to the effort to tell you all this?


Well here's the thing, I have spoken to all of the BC Wood members who participated in the event and each was happy with the show. In fact, three members commented that the limited number of leads that they got have turned out to be excellent. It turns out that the buyers that they met were motivated buyers, with one member expecting to sign a contract to build a log home for a buyer in Montana in the next few weeks. Other members have been busy quoting plans presented to them at the show or emailed to them after the event.


It all goes to show, that while tradeshows are a "pain in the arse", they continue to be an integral component of any company's sales and marketing objectives. As one wily sales veteran once said to me "it only takes one good lead to make any show a success".   


On another trade show note, BC Wood and member companies are currently in Chicago participating at the annual NAWLA Traders Market. The show floor is busy with buyers and sellers from across North America networking and creating sales as a result of the revived US residential construction market. There will be more on NAWLA in the next edition of the Wood Connections e-newsletter.


For more information on the US market please, feel free to contact me at [email protected]


China Market Update

Interzum Guangzhou 2015

Jim Ivanoff 


After our well-received pavilion earlier this year, BC Wood is planning a return to Interzum Guangzhou from March 28th to April 1st in 2015 to give members another opportunity to build and expand their businesses in the still growing Chinese market. This annual event covers every facet of wood furniture and building products manufacturing including both machinery and raw materials. It is said to be the largest woodworking show in Asia. Over 1,100 manufacturers and suppliers are expected to occupy the 130,000-square meter venue with 60,000 visitors expected.


Interzum has been attracting pavilions from Germany, the US, Italy, Turkey, Spain, Sweden, etc over the past ten years, covering a wide variety of both softwood and hardwood species. Due to the show's importance to the Chinese woodworking industry, buyers/ importers of all types of wood products visit. Therefore, this show will be of interest to members supplying a wide variety of softwood & hardwood lumber including for uses in remanufacturing, concrete forming and wood construction. This show sells out quickly, so BC Wood will be booking space for members within the next month. For more information, please e-mail me at [email protected].


Log Broker

Are you looking for a rewarding career that makes a difference?

HaiCo's Mission is to generate a diverse, functioning and sustainable economy on Haida Gwaii, for the long term well-being of the Haida People and culture. As employees of the HaiCo organization, we are constantly challenging ourselves to find innovative ways to build an enterprise that creates and develops new opportunities for our shareholders, the Haida People and the economy of Haida Gwaii.

Taan Forest Ltd. is currently looking for an experienced Log Broker to join their team for our operations located in Haida Gwaii. This job provides an excellent opportunity for an individual who is looking for a flexible role in a dynamic and growing company conducting business to the highest environmental standards.

Working closely with the General Manager, this Vancouver based position will require a flexible individual who is willing to take on a diverse range of challenges. This will include working in the field and the office, as well as travel between Haida Gwaii and other locations on the BC Coast.

Click here for more details on this position

In this section, you can post anything from a job postings (for employees looking for a job and employers), to machinery for sale/wanted, to a request for a particular type of wood or service.

If you would like to include a posting in our Marketplace section, please email me at [email protected] or call 604-882-7100 and ask for Rumin. 
Upcoming Events

November 20, 2014: Marketing, Branding, & Communications Workshop, Surrey

January 19-24, 2015: Bau, Munich, Germany

January 20-23, 2015: International Builders Show, Las Vegas, USA

January 22-23, 2015: Prairie Showcase, Calgary, Canada

January 22-25, 2015: Housing Brand Fair, Seoul, Korea

January 23-25, 2015: BIA Hawaii, Honolulu, USA

For a list of all trade and industry events, please visit our
For more articles and industry news updates, please visit:

If you have any questions, comments, suggestions, or feedback, feel free to email me at [email protected].



Rumin Mann
BC Wood
BC Wood is a not-for-profit trade association that supports BC businesses that manufacture wood products. We are a voice for the industry, bringing innovative ideas to the table and insight into how we can strengthen BC's wood culture. We are leading the industry by creating a culture where wood is the first choice for all types of construction and design products.
For more information on BC Wood, visit our website: