March 12, 2013
Wood Connections
Value-Added Wood Industry News

In This Issue
Wood Design Awards honour innovation in residential and commercial structures
How important is a gasket?
E-Commerce/Social Media Workshops
Online Seminar: Automation for Manufacturing - March 21, 2013
Managing the 'Hills & Valleys' in your Sales Workshop
Tradeshow Tips/Advice
Specifier Program Update
Spotlight: Poulin Timberworks
BC Wood's Trade Show Program for the coming year!
how Report: The 2013 BC Log Home, Timber Frame and Country Living Show
US Market Update
Japan Market Update: Big Crowds at Nikkei's Architectural and Construction Materials Show 2013
Marketplace
Upcoming Events

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In the last Wood Connections, the links for Vancouver Urban Timberworks in the Spotlight section were broken. I apologise for the inconvieniene and here are the proper links:
Website: http://vancouverurbantimberworks.com
Facebook: http://www.facebook.com/pages/Vancouver-Urban-Timberworks/245145348849853

If you have not been featured in our Spotlight section and would like to be, please email me at rmann@bcwood.com or call 604-882-7100. You do not have to be a member of BC Wood, or any other association to participate and it is free of charge.

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Read below for highlights from the past 2 weeks.  Also, feel free to send me news stories that you think our readers would be interested in. You can email them to me at rmann@bcwood.com
Industry News
Wood Design Awards honour innovation in residential and commercial structures
Vancouver Sun - March

Winning designs included the VanDusen Botanical Garden Visitor Centre in Vancouver, and three new buildings at the University of B.C.



Fourteen British Columbia architects, contractors and engineers were honoured at the B.C. Wood Design Awards for their innovative use of wood that, according to awards organizers, is growing in popularity as the building material of choice for beauty and sustainability.

 

"We are truly amazed by both the structural and architectural uses of wood; we are seeing innovation beyond anything we could have imagined a decade ago," said Mary Tracey, Executive Director of awards sponsor Wood WORKS! and co-MC of the event.

 

Winning designs included the VanDusen Botanical Garden Visitor Centre in Vancouver, and three new buildings at the University of B.C. - the Centre for Interactive Research on Sustainability, the Earth Sciences Building, and the Bioenergy Research and Demonstration Facility.

 

Twelve awards and two honourable mentions were handed out at the gala ceremony attended by 350 people at the Vancouver Convention Centre. Judges recognized green touches, such as a Revelstoke residence built with solid wood panel walls and held together with wooden screws.

It is the ninth year for the awards, which recognizes leadership and innovation in wood use.

 

There were 98 nominations.

 

"Builders and designers have always embraced wood for its beauty and sustainability, and now with technological advances in wood products, they are recognizing it as a building material that offers them opportunities to create distinctive and expressive projects because of its remarkable versatility, flexibility and cost-effectiveness," said Tracey

 

The top honour, the Wood Champion Award, went to Vancouver consulting engineering firm, Equilibrium Consulting, chosen for their work on such projects as City of North Vancouver Civic Centre Renovation and Prince George Airport. Equilibrium co-founder Eric Karsh was also the recipient of the Engineer Award.

 

Other winners included:

  • Architect Award: Kimberley Smith and Bo Helliwell of Helliwell + Smith Blue Sky Architecture of West Vancouver.
  • Wood Innovation Award: Peter Busby and Jim Huffman of Perkins + Will for VanDusen project.
  • Green Building Award: Peter Busby of Perkins + Will for the Centre for Interactive Research on Sustainability at UBC.
  • Residential Wood Design: Kimberley Smith, Helliwell + Smith Blue Sky Architecture for Solar Crest, Sidney Island, B.C.
  • Multi-Unit Residential Wood Design: Oliver Lang, Lang Wilson Practice in Architecture Culture for Monad, Vancouver.
  • Commercial Wood Design: McFarland Marceau Architects Ltd. for the Bioenergy Research and Demonstration Facility, UBC.
  • Interior Beauty Design: Andreas Kaminski, aka architecture + design inc. for the Queen of Peace Monastery, Squamish.
  • Institutional Wood Design, Small: Graham D. Fligg, Merrick Architecture - Borowski Sakumoto Fligg Ltd. for the Klahoose First Nation New Relationship Centre, Cortes Island.
  • Institutional Wood Design, Large: Jana Foit, Perkins + Will for the UBC Earth Sciences Building.
  • Western Red Cedar: Pam Chilton, Zimba Design for The Urban Longhouse, North Vancouver.
Industry News
How important is a gasket?
Dai Ona - Daizen News, March 2013

The photo below shows a thermal image from a blow door test for BCLTBI, superimposed over a shot of the house itself. A blow door test forces air through the house to determine where heat is escaping. The tongue-and-groove decking and, especially, one triangle along the roof are areas of air leakage. Since they are in the upper part of the house, the heat loss is tremendous.

   
The air-tight joints with gaskets that we use prove that our joinery is not causing the heat loss. In one spot, where a beam intersects the roof plate via a wood housing, we thought a gasket was not needed. But the photo shows a distinct air leak. What we learned from this test result will change our frame joint details immediately; and with this knowledge, the leak was easy to fix.

More on an air-tight joint.

Industry News
E-Commerce/Social Media Workshops

- Learn how to turn your website into a "lead machine" 

 

How to use your website (and social media) to get customers coming to you


This hands-on workshop will walk you through the steps you need to take -- and the things you need to know -- to make your website do what it's supposed to do -- produce sales! Come with your laptop and leave with a detailed plan that you will have already started to implement during the workshop! (If you don't use a laptop, come anyway, and we will walk you through the steps).

 

The truth about social media and online marketing


No matter what the nay sayers say, the truth is that social media and online marketing produce sales. Want to take the mystery out of social media? You will learn why and how to use SM "strictly for business" -- and how you can conduct a solid social media program in less than ten minutes a day.

 

Presented by expert Neil Godin, the following workshops are planned for:

 

Date: Wednesday, March 20, 2013

Time: 9:00am-4:30pm

Location: Best Western Dorchester, Nanaimo, BC

 

Date: Tuesday, March 26, 2013

Time: 9:00am-4:30pm

Location: Sheraton Guildford Hotel, Surrey, BC 


Click here for more information on the workshop or to register

Industry News
Online Seminar: Automation for Manufacturing - March 21, 2013

What is Automation?
Automation is using machines, systems, and information technologies to produce goods and delivery services beyond what is possible with human labour. If you are interested in increasing productivity, improving quality and consistency, lowering costs and increasing profits, achieving economies of scale, and reducing injuries and waste, join us online on March 21, 2013!

When?
7:30am-2:30pm, March 21, 2013 Live-stream (english only)

Please click here for more information and to register   
Industry News

Managing the 'Hills & Valleys' in your Sales Workshop

 

7 keys to consistently keeping your shop busy and profitable, with wood products marketing specialist, Neil Godin

 

What You Will Learn:

 
This full day workshop delivers seven integrated ways to raise the peaks and reduce the valleys in your business - so you can achieve consistent, predictable and growing sales, while avoiding layoffs.   The Seven Keys include:

  1. How to get customers coming to you!
  2. How to get specified by architects, interior designers, and general contractors.
  3. How to network for business without feeling like a stereotypical "salesman."
  4. How to maintain "communication control" when selling - so you don't get dumped by qualified prospects who stop returning your calls.
  5. How to dramatically raise your ratio of leads, quotes and bids to actual sales.
  6. How to develop alternative products (and/or alternative work) that can keep your shop busy when orders for your regular work slow down.
  7. How to integrate your "on land" and "online" marketing so they reinforce each other and actually generate sales!
If you're like many others in the value-added wood products business, you may have come to believe that see-saw sales just go with the turf these days. In this workshop, you will learn why that doesn't have to hold true and exactly what you can do to break free.
 
When and Where?

Date: Thursday, March 28, 2013
Time: 9:00am-4:30pm
Location: Sheraton Vancouver Guildford Hotel, 15269 104 Ave, Surrey

Click here for more information and to register
Tradeshow Tips/Advice
The 27 Rules of Engagement For Booth Staffers
Skyline Tradeshow Tips - March 6, 2013

The Rules of Engagement tell the military the limitations they must follow in using force.  The Rules of Engagement for Booth Staffers are there to help prevent staffers from limiting their lead counts.

You can't generate a big pile of trade show leads if you're not adept at sparking and fanning the flames for many conversations.  So let's do a deep dive on the start of the interaction that takes place in only a few seconds.

  1. Trade show booth staffers can only engage with attendees when they have their eyes on the aisle.

  2. Booth staffers that talk to each other can't engage with attendees.

  3. For hyperactive booth staffers (such as most sales people), it is difficult, yet essential that they maintain their focus on aisle traffic through the entire show.

  4. Attendees will walk around a clump of people talking in front of your trade show display, instead of going into it. The bravest thing you can do is to ask your company senior management that is blocking your booth with their conversation to move away from the aisle.

  5. While some staffers can attempt to qualify leads by reading attendees' badges as they walk down the aisle, that's only for experts, because it can backfire. People don't like to be treated as a number. If you are qualifying by the color of their badge, then go ahead, because you can see that from a distance. But if you try to read their company name to prequalify them, they will catch you and be offended. And if you read their name and call them by name, they will perceive you as very cheesy.

Click here to read the entire article

Specifier Program Update
Roy Manion

The Specifiers Program continues to be very active. On Wednesday, Feb 27th, I joined colleague, Dave Farley and several BC Wood members at the Wood Solutions Fair in Seattle. From all reports, this was the best attended Wood Solutions Fair in Seattle in recent years, with over 630 registered participants. This is a very positive sign that there is indeed a recovery taking place south of the border. I am sure you will read more about this event in David's article. My main purpose of attending was to begin the process of meeting with architects from the Pacific Northwest, something that will serve us well as we move forward with the Specifiers Program.

 

The Fair was followed by an all-day symposium on CLT's the next day; something I had to miss as I had to get back to Vancouver for a Lunch & Learn at Merrick Architecture.

 

On Monday, March 4th, BC Wood attended WoodWorks! BC Annual Designs Awards dinner. BC Wood was a sponsor of one of the awards, the Interior Beauty Design Award, which we were pleased to present to Andreas Kaminski of aka architecture + design Inc. on his winning design for the Queen of Peace Monastery in Squamish Valley, BC. As a sponsor, BC Wood had a table at the Awards dinner and we were pleased to have at our table representatives from both the architect community and our industry.  

 

The following day, I headed up to Kamloops where I was joined by 4 industry members in presenting a seminar to a group of architects from the area. The seminar covered the following topics: Timber Frame Construction, Innovations in Wood Windows and Doors, Engineered Cedar Paneling, and an Introduction to LVL. The session lasted 2 hours with each presenter having 30 minutes to provide educational presentations on their respective topics.

 

We then as a group, traveled to Kelowna where we delivered the seminar to the Kelowna area architects and designers. We finished the week with lunch and learn sessions in Vernon and Penticton. All in all, it was a very busy and productive week!

 

We are now focusing our attention on a couple of seminars that we have mentioned in our previous Wood Connections, with the construction trade. We have sessions planned for both the Vancouver Regional Construction Association and the Independent Construction Business Association. The former will be next week and the latter will be the following week. We also have a couple of lunch & learn sessions scheduled, both of which will focus on specific topics and will be joined by representatives from industry.

 

For more information on these topics and the Specifiers program, feel free to contact me at 604-882-7100 or rmanion@bcwood.com 

Spotlight: Poulin Timberworks 
Rumin Mann 

 

 

Vernon, BC based Poulin Timber Works Ltd. was incorporated in 2003. The owner, Joe Poulin, having operated a home based business creating wood carvings and manufacturing custom furniture, realized that there was a better market in the construction industry. He attended the Timber Framing Program at the College of The Rockies, with the intention of setting up his own business. After gaining two years of experience working for other log and timber framing companies, PTW went into production and hired its first (external) employee in 2005.

 

"Initially, 90% of our business was building timber frame accent pieces and small structures," Poulin said. "In 2006, we landed contracts for three resorts in Vernon; building log Hashi Post decks at The Outback; trellises and pergolas at The Strand Lakeside Resort; and all of the timber frame entries and accents at The Rise. We went from a company of 2 employees, to a company of 8 highly skilled craftsmen. That was as big as we wanted to get! Keeping a low overhead was paramount in the company's business plan...it helps to keep us competitive."

 

After a few years of going 'flat-out', the economy changed, and PTW had to either change its strategy, or go down like other log and timber frame companies. Diversification was key and they gained a valuable working relationship with Structurlam Products Ltd. based in Penticton. The BC Government started implementing 'Infrastructure Projects' to help bolster the economy, and as heavy timber specialists, PTW fit right into the 'structural glulam installation' scope of work.

 

"Even when glulams were not shipped pre-cut by CNC machines, we had the tools and expertise to cut precise joinery and knew the techniques to raise and fit them. There was certainly a learning curve, especially dealing with steel connectors, rather than traditional wood-to-wood mortise and tenons, secured with oak pegs. We have perfected the process, and are proud to be amongst only a few companies in BC who can legitimately claim it! We have served as consultants throughout BC, Alberta, and Saskatchewan, and as far away as South Korea."

 

 

PTW is a strong community supporter as Gold Sponsors of the 2005 Sovereign Lake FIS World Cup, the 2008 Ford World Women's Curling Championship and currently the NONA Child Development Centre in Vernon. Our most fulfilling charitable contribution was to rebuild the roof of a community hospital in Peru after an earthquake destroyed it in 2009 (above picture).

 

What makes them unique in their industry is that they have managed to recognize, and diversify with the changes in their economy. "My grandfather taught me that if you're proud of your work, then put your name on it! That's why my name is my company and I'm prepared to back it with quality work, performance and recommendations from our clients."

 

Current projects include: Prince George new Kin Arena; Northern Lights College Training Tower; Maple Ridge Pump House; NONA playground shelter; Grizzly Den log stairs & railings.

 

For more information on Poulin Timber Works, please visit: http://www.poulintimberworks.com/  

 

 

BC Wood's Trade Show Program for the coming year!
Brian Hawrysh

I am pleased to advise that BC Wood's list of tradeshow events has been approved for the coming fiscal year, April 1st, 2013 to March 31st, 2014. This schedule of tradeshow activities was developed with a great deal of consultation with Industry including your feedback to BC Wood reps on previous activities; the priorities that were set by the different sector advisory committees in November of last year; and input coming from BC Wood's Board of Directors. Your very positive comments about the prospects for the coming year have set the stage in the development of this ambitious schedule of market development activities.

 

We are currently finalizing some of the last details regarding the funding for these programs and will continue to provide members updates in this regard. For more information regarding the schedule of BC Wood's market development activities for the coming year, see "Trade Events" under the "Programs and Services" icon on BC Wood's website at www.bcwood.com, or contact me directly at bhawrysh@bcwood.com.

Show Report: The 2013 BC Log Home, Timber Frame and Country Living Show
Scott Buchholz

 
This past weekend, Abbotsford was once again home to the 2013 BC Log Home, Timber Frame and Country Living Show. The show exhibited many products and consumer goods, yet none more impressive than what was on display in the BC Wood Pavilion where the Log Home, Timber Frame, and Pre-Fab companies of British Columbia showcased their craftsmanship, innovation, and skill.  

 

BC Wood members displaying at the show this year included: Artisan Log & Timber Homes, BC Timberframe Co., Big Foot Log Homes, Canadian Timber Frame, Daizen, Hamill Creek Timber Homes, Kettle River Timberworks, Okanagan Timber Frame, Pacific Homes, Sitka Log Homes, and Trout Creek Log Homes.

 

The LHTF sector stood out among the displays as fully and partially erected log homes towered over the trade event attendees, attracting large crowds and marketing the latest and greatest in timber home joinery, product, and design.  

 

Reports after the 2012 Denver Log Home Show suggested a growing sense that the worst of the 2008 ripple-effects were over and that a general feeling of profitable times were approaching. Fast forward 5 months later to Abbotsford, and it appears as though these sentiments were rightly directed as scores of serious buyers-and less "tire kickers"-lined the event hall to inquire into companies and determine the right builder for them.

 

A strong attendance, serious buyers, and quality product added legitimacy to reports of a resilient BC housing sector and a rise in demand from the U.S. This upward trend is a welcomed one.

 

After speaking with a number of BC Wood Members who participated in the event days after it had finalized, there were reports of sales made, meetings scheduled to go over projects, and a general air of optimism for things to come. It was good to hear of a much busier show than last year, and the word that continues to be passed around is that we are trending towards more black and less red.  

 

For more information, do not hesitate to contact me at sbuchholz@bcwood.com  

US Market Update 
Dave Farley

A few ideas, suggestions, and thoughts that may be of interest to Industry...

 

Last week, I attended the Wood Solutions Fair in Seattle, Washington and was pleasantly surprised with the number and quality of attendees at this one day event. According to Woodworks staff, over 630 qualified architects, engineers, construction specifiers, and other key influencers in the light commercial construction sector attended the event. Attendees had a chance to participate in seminars that showcased new products and trends in wood frame construction and to meet with exhibitors displaying high quality wood and construction related products. The general consensus from exhibitors and attendees was positive and many architects came to the event armed with construction plans and blueprints. All in all, the Wood Solutions Seattle was a good event for companies looking to increase sales into the non-residential and light commercial construction sector.

 

I have been working with an architect in the Lake Tahoe market and in our discussions found it interesting how he is using some new software in the design of the multi-million dollar vacation homes that his firm specializes in.   He is using a software program, Innodraw, which utilizes laser technology to provide 3 dimensional, precise measurements of the interior rooms of his projects. These exact measurements are then forwarded to the architectural millwork shop that he works with. They in turn manufacture 95 percent of the product in their shop and are only on the jobsite for the install. The architect believes that considerable time and money is being saved by using this software, and he feels that a number of costly mistakes have been avoided as a result of the millwork supplier adopting the use of the software into the manufacturing process. For more information on the Innoware software, check out their website,  

www. Innodraw.com.

 

Finally, a hearty congratulations to Mr. Doug Auer who has recently been appointed as the new CEO for Viceroy Homes. Doug, as many of you know, worked for BC Wood for a number of years as our in-market representative for the United States. He has a strong knowledge and specialized expertise in the prebuilt housing sector and will use these skills in his new role with Viceroy. We wish Doug all the best in his new endeavor.

 

As always, for more information on the topics discussed or on market opportunities in the United States, please contact me at dfarley@bcwood.com 

Japan Market Update: Big Crowds at Nikkei's Architectural and Construction Materials Show 2013
Jim Ivanoff



Once again BC Wood organized the Canadian Pavilion at the Nikkei Newspaper's construction industry trade show. This year, seven BC Wood members took part covering a variety of products including log & timberframe homes, kitchen cabinets, WRC, mouldings and flooring, as well as engineered wood. Our Canada Wood partner, Canada Tsuga, took space with us as usual. We also included a special display on the Canada-Tohoku Reconstruction Project so that show visitors could see the efforts being made by Canada in helping to rebuild after the March 11th, 2011 earthquake and tsunami.

 

Having Japan's most influential newspaper behind the show means that it will always be a well-attended event. The show is only open to industry people and yet attracted 242,353 visitors over four days. This represents a 2.6% increase in attendance over 2012. In total, there were 1,279 exhibitors (for a total of 3,640 booths) representing 13 countries. The show organizers are looking to further build this event by clearly branding it as a "Nikkei Show". Therefore, from this year, they started using "Nikkei Messe" as the overriding name connecting the various sections such as "Architectural and Construction Materials 2013," "Japan Shop 2013," "Lighting Fair 2013," etc.

 

Aside from the strong numbers, you could also sense the bullish housing sector in talking with the visitors. While there is a concern of what might happen after next year's consumption tax increase, many people that I spoke with are now feeling optimistic that the economic recovery will keep housing starts strong past the tax hike. More importantly, participating members reported a good number of business leads and strong sales figures by the end of the show.

 

During the week, BC Wood also worked with COFI to put on a seminar for the Japanese committee members working on the new CLT JAS code. This is a crucial time in these deliberations as the first draft is expected to be tabled by this spring and the final draft brought into effect by next spring. Therefore, we seized the opportunity to have Colin Chornohus speak to the committee as Structurlam was participating in the Nikkei Show. Colin was able to address their questions about using mixed species such as SPF as well as the types of glue used in Canada and Europe.

 

All in all, it was a very busy and successful week!

Marketplace
In this section, you can post anything from a job postings (for employees looking for a job and employers), to machinery for sale/wanted, to a request for a particular type of wood or service. 

If you would like to include a posting in our Marketplace section, please email me at rmann@bcwood.com or call 604-882-7100 and ask for Rumin. 
Upcoming Events
March 20, 2013: E-Commerce & Social Media Workshop, Nanaimo, BC

March 26, 2013: E-Commerce & Social Media Workshop, Surrey, BC

March 28, 2013: Managing the Hills & Valleys in your Sales, Surrey, BC

April 1-May 13, 2013: Supply Chain Management (CAWP)

April 1-May 13, 2013: Sales and Marketing (CAWP)

April 24-28, 2013: Turkeybuild, Istanbul, Turkey

May 13-July 8, 2013: Production Planning (CAWP)

May 13-July 8, 2013: Green Marketing & Business Practices (CAWP)

For a list of all trade and industry events, please visit our
For more articles and industry news updates, please visit:
http://www.bcwood.com/news-updates/

If you have any questions, comments, suggestions, or feedback, feel free to email me at rmann@bcwood.com.


Sincerely,

 


Rumin Mann
BC Wood
BC Wood is a not-for-profit trade association that supports BC businesses that manufacture wood products. We are a voice for the industry, bringing innovative ideas to the table and insight into how we can strengthen BC's wood culture. We are leading the industry by creating a culture where wood is the first choice for all types of construction and design products.
 
For more information on BC Wood, visit our website: www.bcwood.com.