Success in real estate is all about having many options from which to choose.

I sit down for conversations frequently with people who want to buy, sell or rent property. The end goal is usually very similar, but the preferred path is often very different.

For instance, One seller may require extensive improvements and prep work for the home accompanied by an aggressive, widespread marketing and advertising campaign with multiple open houses.

Another seller may choose a different path, whether for personal or professional circumstances. Perhaps a hectic work schedule and/ or an infant may dictate minimizing showings and open houses to optimize the intensive napping, feeding schedule.

One seller may have budget to make some improvements to optimize the sale price of the property. Another may not. But both need a pricing and preparation strategy that will get the job done.

I guess my point here is that each consumer comes with a unique set of goals and preferences. Rather than forcing my clients to fit within a very specific cookie-cutter prescription that works best for me, I like to present a boat load of options from which they can choose. Based on their choices, I can then set the expectation for success accordingly. Because, in the most important transaction of my clients' lives, they should have lots of options to choose from that they feel suit their needs and circumstances.

If information is power, I'd like to help make you the most powerful consumer of real estate!

- Brett