Ashlee and I (Michele) just returned from IPIC 2014 in Las Vegas (International Print & Imaging Conference). We got to catch up with so many friends in the industry and meet many more new ones. We learned, we shared ideas, saw cool new products and photo gifting items, and have so many new things we want to implement over the summer and fall. (As you can see, selfies are popular even with the photography industry lol.)

One of our favourites was an iphoneography class we will be teaching this fall!  So excited about this!!

Make sure you stay tuned to our newsletter to get the details.
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With all the new plans we have for the store, sadly the scrapbooking section will have to go to make room.

We will still continue to carry Silhouette products
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and for now Project Life. All the rest is on blowout now so stock up and have fun playing this summer.

All Scrapbooking on sale now 40% off the regular price. Includes Paper packs, kits, embellishments, stamps, inks, ribbon, idea books, organizers, die cuts and more. Excludes Silhouette, Project Life and Albums.  (Albums are currently 25% off). 
Quick Photo Tip -Picture Perfect Parades  

 

 

Canada Day, The Fourth of July, and summer mean you will probably at some point be attending a parade. Here are a few of our favorite pointers for the parade shooters:

 

Claim Your Shooting Spot Early: Positioning is key when it comes to photographing parades. You don't want be stuck behind a group of people crowding your shot or, worse yet, blocking it entirely. If possible, set up on a corner as that location will give you a variety of angles of parade floats, the band and the marchers. It will also provide additional mobility as opposed to being wedged in the middle of a crowd. If you can find a location that elevates you above the group a bit, that's another plus, but some of the most intimate shots can be created at ground level. The key is to claim a small space that isn't obstructed by other people. Setting up a tripod can help you establish a compact working area and keep people from crowding you as you shoot. Or use a small blanket to stake your territory. 

 

Consider the Sun: Another factor to take into account is the sun's location in relation to your shooting space. Photographing directly into the sun can pose a myriad of problems from hot spots in an image to general overexposure. Evaluate the area to see how you can best use the available light as an asset; for example, if the parade starts in the morning, the lighting may be considerably softer and 'warmer' in tone than at high noon. Also, you might find your photographs benefit from a lens hood. The ProMaster Universal Lens Hood is designed to minimize glare while combating unwanted stray streams of light, protecting the integrity of your image.  

 

Flash Outdoors? Absolutely!: Even though you'll be shooting in bright daylight, your flash can still come in handy when using it as a fill light. When photographing kids or other subjects, the harsh overhead sun can create shadows on the face; the flash works as a 'fill' and brightens under the eyes, evening the overall skin tone from forehead to chin.

 

Small Details Give Grand Results: Parades are packed with action, so it's important to decide how you want to tell the story of this particular event. Go beyond the basic 'long view' shots of the crowd and zoom in on the details such as the child perched on his father's shoulder, a couple smiling at the delight of a parade float, or a single small flag displayed in honor. With an event such at this, we often feel compelled to try to take in the entire scene at once. This approach isn't always necessary. It is often the small and expressive details that can best convey the overall sentiment and help others experience the parade in a more connected manner.

 

Finally, remember to enjoy it. Who doesn't love a parade?!  

 

   
Want more photo tips?
Come to one of our Digital Photography classes.  Watch for some very exciting new classes this fall including an intensive iphoneography class!
 

 

http://photoexpressions.ca/photo-classes.html#.UZ5pAsqGfOc  

 Silhouette CAMEO 

We still have so many people who come in and don't know what the Silhouette Cameo can do.

Here is a quick video just scratching the surface of what it can do.

The Silhouette CAMEO®
The Silhouette CAMEO®
 
 Buy your Silhouette products at Photo Express online or in store. :)

   
Pictures in the Park are back!


When was the last time you updated your family wall? I bet it is time that you did!  Book an appointment and bring your family outside with us to have fun capturing who you are. Even those who don't like having their picture taken, will enjoy this session. And your family is whatever that looks like for you - whether it is just you and your furry friend, a couple, or a large family - they are all families.

 Click here for FAQ and pricing.


June Special - 2 8x10's for only $5! - Ends Monday!!


     
 
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