Oct. 2016

2016 PDMA Annual Conference is a Wrap! 
2016 PDMA Annual Conference concluded on Wednesday, October 19 in Atlanta, GA. Attendees returned home with new ideas, enhanced knowledge and a community they can leverage year-round. 

Stay tuned for photos and recaps on the PDMA blog and on Facebook soon. Check out a few highlights below!

Keynote speaker Doug Shipman shares the challenges, doubts and ultimate success in building the $100M National Center for Civil and Human Rights.

PDMA Annual Conference attendees enjoy the behind-the-scenes innovation tour at the Atlanta CNN Center.

Attendees also explored behind-the-scenes innovation tour at the National Center of Civil and Human Rights.

Visions Issue 2 2016: The History of Design Influencing Tomorrow's Breakthoughs

Visions Issue 2 dives deep into the history of design thinking shaping industry leaders' identities and investing early in exploration and experimentation as NPD professionals pursue solutions for an undefined future.

The cover story, "The Power of Design Thinking," comes from K. Scott Swan and Abbie Griffin, authors of the new book "Design Thinking: New Product Development Essentials from the PDMA." Swan and Griffin delve into historical design movements and how they helped shape organizations' design identities. They urge NPD professional to recognize that while history offers lessons and options, but "creativity and innovation are required to response to the ever-changing social and competitive context."

Also in this issue, don't miss "Predicting Disruptive Activity," an exclusive look at what OCI recipient UnitedHealth Group has been up to since winning the award in 2011, and Visions Editor-in-Chief Brad Barbera's interview with Dr. Gina O'Connor on navigating inherent risks and uncertainties to successfully execute breakthrough innovation in "Breaking the Mold."

October Book Review
Collective Genius: The Art and Practice of Leading Innovation by Linda Hill, Greg Brandeau, Emily Truelove, and Kent Linebeck. Review by Josh Cohen.
Is your organization both willing and able to innovate? If not, or if you're still getting there, "Collective Genius" will help catalyze your efforts. From the start, "Collective Genius" warns us that the ability to innovate quickly and effectively, again and again, is perhaps the only enduring competitive advantage.
Linda Hill, with co-authors Greg Brandeau, Emily Truelove and Kent Lineback, research a diverse sampling of innovative companies (including Pixar Animation Studios, Volkswagen, eBay, Google and more) and make clear observations about their findings. Because the research explores diverse industries and product categories, the resulting observations may apply universally.
Call for PDMA Chapters Board Leadership

Interested in pursuing a leadership role within PDMA at the local level?

If you live near the PDMA Chapters below, please do not hesitate to reach out with interest! We are currently seeking to fill Board of Director positions for the chapters below.

  • PDMA Boston Chapter: Currently seeking a Webmaster to assist with online events and website upkeep. 
  • PDMA West Michigan Chapter: Currently seeking general leadership to join the Board of Directors. If you are interested in communications, finance, or event planning, please reach out with interest in joining the Board of Directors in 2017.
Email pdma@pdma.org with interest. We will put you touch with current PDMA Chapter leadership to pursue next steps.

Journal of Product Innovation Management (JPIM) 
Breaking News: The new JPIM App is now available!

Download the JPIM app for IOS devices to easily read all of the 2016 issues as well as articles awaiting publication under "Early View". 

Get the @JournalPIM app at the Apple App Store! (Not yet available for Android.) Stay current with the latest research on the management of innovation.

Access the November 2016 Issue of JPIM Online Now! 

Login using your member or non-member login to access abstracts or full articles

Check out one feature article from this issue:

How Do Transformational Leaders Promote Exploratory and Exploitative Innovation? Examining the Black Box through MASEM

By Priscilla S. Kraft, Andreas Bausch
Volume 33, Issue 6, November 2016, Pages 687-707

Understanding how firms can promote exploratory and exploitative innovations is of high interest for both scholars and practitioners. Although a substantial body of research has emphasized that top management's transformational leadership is crucial to innovation, the mechanisms through which strategic leaders influence these distinct types of innovations remain unclear.

Building on upper echelon and social learning theory, this study develops and empirically examines a model that investigates the mediating roles of three distinct strategic orientations (market, learning, and entrepreneurial orientation) on the relationship between transformational leadership and exploratory and exploitative innovation.

Remember: an electronic subscription to JPIM is included with PDMA membership and hard copy subscriptions for members can be purchased here

Click here for more information on how institutions and libraries can purchase subscriptions.

Connect With PDMA
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

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Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in September 2016! Learn more about NPDP Certification.

Hsiang-Jan Wen

Lung Chien Huang
Robert Anderson
Tzu-Yu Chen
Yu-Shih Lu
In This Issue

Click here to watch the clip below.

Refer a Friend to PDMA
Are you a current PDMA member and know someone who would benefit from joining PDMA? 
Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. 

Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Advertise with PDMA in 2016

Develop your partnership with PDMA in 2016 by considering our wide array of Year-Round Sponsorship Opportunities.



View the 2016 Partner Program - a quick reference for all sponsorship opportunities in the coming year!


Let's drive innovation together. Contact the PDMA Sales Team today.

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.


Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Pittsburgh Chapter
October 20, 2016
Simulating the World: Deliver Products to Market Quicker

Boston Chapter 
November 1, 2016
What's Working in New Product Development

Chicago Chapter 
November 4, 2016
Breakfast Club Downtown

Chicago Chapter 
November 8, 2016
Evening Program Downtown

New York/New Jersey Chapter 
November 9, 2016
Data Access as a Function of User 

Carolinas Chapter 
November 15, 2016
Intrapreneurship: Launching a Startup Inside Michelin

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