Aug. 2016

Prepare for New Possibilities: A Sneak Peek of the 2016 PDMA Annual Conference
Open your mind to new colorful possibilities at the 2016 PDMA Annual Conference, October 16-19 in Atlanta, Georgia. The Annual Conference is your opportunity to gain the tools and skills needed to drive impact and deliver value to your organization. 
Explore PDMA's newest resources highlighting the ROI of attending the 2016 PDMA Annual Conference:
Add a little something extra when you immerse yourself in an Innovation Tour being offered at Annual Conference. Annual Conference attendees receive special access to two featured innovation city tours: "Inside CNN" and the "National Center for Civil and Human Rights." Learn more here.

Keynote Speakers Preview
Check out the latest Keynote Speaker preview video, featuring Terry Jones of Travelocity!

Celebrating 40 Years Together: PDMA's Greatest Moments
Calling PDMA Members: Share photos with us to celebrate our 40th anniversary!

We know what we are proud of, what makes you proud to be a PDMA member?

Help us celebrate!
We would like to collect your favorite memories to create a 40th anniversary presentation to share on social media, the PDMA website, Visions Magazine, and the 2016 Annual Conference.

Download this poster, write a favorite memory on it and take a selfie or group photo to share your favorite memories! Email your photos to Use the hashtag #PDMA40 on social media!

Hot Off the Digital Presses: Visions Issue 2
In this pre-conference issue of Visions, take a break from your normal activity to learn how product development experts have successfully executed breakthrough innovation. Feature articles include:
  • The Power of Design Thinking: How Historical Design Movements Helped Share Organizations' Design Identities
  • Breaking the Mold: A Conversation with Dr. Gina O'Connor
  • The Back of the Envelope: The Science, Art and Magic of Idea Generation
  • Predicting Disruptive Activity
In addition to these feature articles, this special issue of Visions provides a robust section to get you geared up for the 2016 PDMA Annual Conference, October 16-19, 2016, in Atlanta, Georgia. The pre-conference section includes exclusive information about keynote presenters, hailing from renowned companies such as Travelocity; Chick-fil-A, Inc.; NCAA Digital; Position & Direction; and the National Center for Civil and Human Rights. Also, don't forget to check out some interesting facts about the host city.

Access this issue here! 

August Book Review
Book Review: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Written by Denise Lee Yohn

"What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest" identifies seven principles of building a brand that are interdependent on one another, resulting in a holistic approach to building a business as a brand. Yohn, a consultant, speaker and writer with over 25 years of experience helping organizations develop their brands, lays out principles that emphasize in order to build a great brand, an organization must equally respect the importance of the employees of the company, the consumer of the product and the community in which they operate.

PDMA Chapters and International Affiliates Highlights

PDMA Toronto Chapter Seeking Chapter Leadership!

Living in the Toronto area and seeking involvement with PDMA on the local level? Volunteer to serve on the Toronto Chapter Board of Directors for a new, beneficial leadership experience. Contact if interested and read more about the PDMA Toronto Chapter online here.

Highlight on PDMA e.V. Affiliate: 15th PDMA and La Futura Meeting

PDMA e.V. Networking Event Summer 2016

On July 16, over 60 innovation and trend experts met at the 15th PDMA e.V. Networking Event at the Skydeck of Germany's main railway company, Deutsche Bahn. Seven speakers shared their thoughts about trends and the future, and inspired participants to intense discussion. You can find the presentations and impressions of the event here.

PDMA e.V. invites PDMA members to the PDMA e.V. event "LaFutura" November 14-17, 2016 in Singapore. As Asia is a remarkable innovation ecosystem not often focused on in the western world, the affiliate will be attending following modules:
  • November 14: Trend and Innovation Journey in Singapore 
  • November 15: LaFutura: Meet the top trend spotters and futurologists from all over the world 
  • November 16-17: Join the Tech in Asia in Jakarta with over 4,000 startups
Read more information herePDMA members receive 10% discount using the code "PDMA". The e.V. Affiliate hopes to see you in Singapore!
Journal of Product Innovation Management (JPIM) 
Access the September 2016 Issue of JPIM Online Now! 

Login using your member or non-member login to access abstracts or full articlesCheck out a feature article:

The Agile-Stage-Gate Hybrid Model: A Promising New Approach and a New Research Opportunity

Agile development methodologies have been widely employed in the software industry, where they have been found to yield positive results. But can these new methods, with their new tools such as sprints, scrums, burndown charts, and backlogs, really be integrated with the traditional and popular Stage-Gate approach and then applied to physical products? Initial but limited evidence suggests yes: Larger IT firms have already integrated Agile and Stage-Gate and gained the benefits of both approaches; and most recently, a handful of manufacturing firms have employed this Agile-Stage-Gate hybrid model for physical new products. And if recent evidence can be trusted, this new approach promises to be the most significant change to our thinking about how new-product development should be done since the introduction of today's popular gating systems 30 years ago. 

Remember: an electronic subscription to JPIM is included with PDMA membership and hard copy subscriptions for members can be purchased here

Click here for more information on how institutions and libraries can purchase subscriptions.

Connect With PDMA
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

Like us on Facebook     View our profile on LinkedIn     Follow us on Twitter

Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in July 2016! Learn more about NPDP Certification.

Chris Ray
Hsin-Wei Chen
Julian Giggs
Sy Ying Lu
Yibin Liu
In This Issue

Click here to watch the clip below.

Refer a Friend to PDMA
Are you a current PDMA member and know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. 

Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Advertise with PDMA in 2016

Develop your partnership with PDMA in 2016 by considering our wide array of Year-Round Sponsorship Opportunities.



View the 2016 Partner Program - a quick reference for all sponsorship opportunities in the coming year!


Let's drive innovation together. Contact the PDMA Sales Team today.

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.


Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Atlanta Chapter 
August 25. 2016
Summer Networking Event

Pittsburgh Chapter 
August 31, 2016
Creativity and Its Practice

Chicago Chapter 
September 9, 2016
Breakfast Club Downtown

Chicago Chapter 
September 13, 2016
Evening Program

Chicago Chapter 
October 7, 2016
Breakfast Club Downtown

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