July 2016

Sell Your Boss on the Value of Attending the 2016 PDMA Annual Conference

What is the value of the PDMA Annual Conference? Simple. It provides a unique opportunity to access fellow practitioners and academics in order to address the most current challenges affecting your day-to-day product development and management work. 

Now, all you need to do is convince your company or supervisor why the conference is a wise investment. Pair the Convince the Boss flyer and customize the proposal to attend letter to emphasize why you and your organization cannot afford to miss the innovative education sessions, knowledge sharing and networking at the 2016 PDMA Annual Conference.
Need more incentive? Check out PDMA's sneak peek video below!

Keynote Speakers Highlight
What is the story behind your brand or product? Hear stories from a few of the best in the industry at 2016 PDMA Annual Conference.

Terry JonesDoug Shipman
Founder and Former CEO of Travelocity & Former Chairman of Kayak.comFounder and Former Chief Executive Officer, National Center for Civil and Human Rights

Hania Jarrah PooleSteve Robinson
Vice President Business Operations, NCAA Digital, Turner SportsExecutive Vice President and Former Chief Marketing Officer, Chik-fil-A, Inc.

Celebrating 40 Years Together: PDMA's Greatest Moments
Calling PDMA Members: Share photos with us to celebrate our 40th anniversary!

For four decades, PDMA has worked alongside you, learning and growing with the industry and sharing forward-thinking knowledge and expertise with our community. This year we want to celebrate our members, achievements and most cherished memories.

How can you help us celebrate?
  • Share your favorite memories, photos or videos from PDMA events, chapter meetings or activities
  • Tell us why you became a member
  • How has PDMA made an impact on your organization or your career?
  • What do you love most about being a member
  • What is a favorite memory?
We would like to collect your favorite memories to create a 40th anniversary presentation to share on social media, the PDMA website, Visions Magazine, and the 2016 Annual Conference.
Submit your memories to PDMA Headquarters by August 5, 2016!

PDMA Career Center: Connect With Relevant Careers and Employers in New Product Development
The PDMA Career Center is a unique resource to connect students and professionals to careers in new product development. 

Whether a job seeker or employer, the PDMA Career Center can forge meaningful connections with a few clicks of a button.

For Job Seekers
Visit the PDMA Career Center and browse hundreds of open product development and innovation positions. Connecting with employers who are looking for your skills and experience is at your fingertips. Check out just a few benefits of the PDMA Career Center for job seekers:
  • Find targeted opportunities
  • Post your resume anonymously
  • Create job alerts
For Employers
The PDMA Career Center highlights the industry's best and brightest product development and product management professionals, many of which are PDMA members. Take advantage of the benefits below:
  • Easily post open positions
  • Search the resume bank - pay only for the resumes of job seekers interested in your position
  • Access highly qualified, professional candidates
  • Set up pre-screen filters to deliver the best candidates directly to your inbox
Upcoming PDMA Webcast

Mark your calendar for PDMA's upcoming webcast 5 Key Lessons for Successful Portfolio Optimization led by Stephen Wilson, Managing Partner and Co-founder of Wilson Perumal & Company.

Date:     August 3, 2016
Time:    1:00 p.m. EDT
Price:    Free for PDMA Members
In this 60-minute webcast, you will walk away with knowledge you'll want to share with your team. This webcast program will:
  • Ensure you are familiar with key facets of portfolio optimization.
  • Give you an introduction to a powerful alternative to Activity-Based Costing: Square-Root Costing, which is a faster more dynamic approach to quantifying complexity costs and understanding true profitability.
  • Teach you how to overcome a key barrier to portfolio optimization-concern over the impact to revenues-by leveraging "substitutability" to cut complexity while keeping revenues.
  • Provide knowledge about the many benefits of portfolio optimization, both from a growth and profitability perspective. 

NPDP Certification
For those with PDMA's New Product Development Professional (NPDP) certification, participating in each webcast qualifies for one hour of professional development credits. 
Visions Issue 2 Coming Soon - Catch up on Issue 1 Now
Take a look at Visions Issue 1 feature article "When Worlds Collide" to learn new ways to brand your product through industrial and interaction design.

Author Chris Murray explains, "We have four generations colliding in our marketplace, and they are quite different. Traditional segmentation models don't necessarily work as cleanly for today's brands as they did for previous generations. Today, customers want functional features, benefits and product quality as a given." 
Read more about the brand experience and how to make your product stand out to this new generation of customers. Access Visions Issue 1 today.

July Book Review
The Agility Advantage by Amanda Setili. Review by
Teresa Jurgens-Kowal, PhD, NPDP 

Today, customers will change brands and products based on the newest feature sets and rapidly evolving social trends. A company cannot follow a stagnant strategy that fails to adapt to erupting market needs and widespread technological volatility. To survive against clever global competitors, a company must quickly identify and act on new opportunities.

Amanda Setili's book "The Agility Advantage" was presented at the 2015 PDMA Annual Conference. Three key aspects of agility are described: market, decision and execution. Market agility is focused on quickly identifying new customers and niche applications. Decision agility involves creating solution alternatives for the new market opportunities, while execution agility encompasses motivating and inspiring employees to adapt to the new strategy.

PDMA Chapters and International Affiliates Highlight

PDMA Atlanta Chapter Webcast: Board of Directors Introductions & PTDS Story of Product Development and Innovation

Join the newly revitalized PDMA Atlanta Chapter for a webcast featuring Board of Director introductions. Board members will also share a presentation on the PTDS story of product development and innovation.

Date/Time:      July 28, 2016
6:00 - 7:30 p.m. EDT

Contact Asif Khan with questions. 

Journal of Product Innovation Management (JPIM) 
Access the July 2016 Issue of JPIM Online Now! 

Login using your member or non-member login to access abstracts or full articles

Check out a feature article:

The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs

While radical product innovations represent significant engines of firm growth, questions remain over whether marketing helps or hurts (1) a firm's radical product innovation activity and (2) its rewards from radical product innovation activity. By attaching an attention-based view of the firm to a market-based assets view of marketing, this paper examines the role of three marketing resources-market knowledge, reputation, and relational resources-on radical innovation activity.

Remember: an electronic subscription to JPIM is included with PDMA membership and hard copy subscriptions for members can be purchased here

Click here for more information on how institutions and libraries can purchase subscriptions.

Connect With PDMA
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

Like us on Facebook     View our profile on LinkedIn     Follow us on Twitter

Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in June 2016! Learn more about NPDP Certification.

Christine Billy
Nicolas Lourdel
T.P. Ong
Tzu Ning Ping
In This Issue

Refer a Friend to PDMA
Are you a current PDMA member and know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. 

Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Advertise with PDMA in 2016

Develop your partnership with PDMA in 2016 by considering our wide array of Year-Round Sponsorship Opportunities.



View the 2016 Partner Program - a quick reference for all sponsorship opportunities in the coming year!


Let's drive innovation together. Contact the PDMA Sales Team today.

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.


Contact Teresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Atlanta Chapter
July 28, 2016
Webcast: Board of Directors Introductions & PTDS Story of Product Development and Innovation

Chicago Chapter 
August 5, 2016
Breakfast Club Downtown

Chicago Chapter 
September 9, 2016
Breakfast Club Downtown

Chicago Chapter 
October 7, 2016
Breakfast Club Downtown

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