May 2016

Uncap Your Creativity: 2016 PDMA Annual Conference Registration Open

Mapping out your commitments for 2016? Plan today to join 300+ fellow masterminds at the PDMA Annual Conference, October 16-19 in Atlanta, GA to "uncap" your creativity and product development and management ideas.There is no better place to share ideas, test theory, discover solutions, challenge your creativity and create meaningful relationships -- the possibilities are limitless!

Remember: Best Rates Expire August 26, 2016.

Non-Member Special
Non-Member All-Access Pass, Annual Conference Only and Research Forum prices now include one year of PDMA membership. This special is only available for non-members!
Become a member of PDMA and experience all the benefits membership has to offer.
Founder and Former CEO of Travelocity to Share Innovation Insights at 2016 PDMA Annual Conference

In his PDMA Annual Conference keynote presentation, Terry Jones, Founder and Former CEO of Travelocity and Former Chairman of, will provide real-world examples from his start-up experiences. Through his easy step-by-step plans, you will return home with new ways to apply the "business of innovation" to your organization.
Key takeaways include:

  • Generating great ideas and cultivating a creative work culture
  • "Failing fast" and learning how to kill projects without killing people
  • Bringing experimentation to your organization and how to do more with less

Learn more about Terry here.
While You Wait for Visions Issue 2
Take a look at Visions Issue 1 feature article "When Worlds Collide" to learn new ways to brand your product through industrial and interaction design. 

Author Chris Murray explains, "We have four generations colliding in our marketplace, and they are quite different. Traditional segmentation models don't necessarily work as cleanly for today's brands as they did for previous generations. Today, customers want functional features, benefits and product quality as a given." 

Read more about the brand experience and how to make your product stand out to this new generation of customers. Access Visions Issue 1 today.
May Book Review
Making Innovations Happen: Fostering Innovation by Inducing Foresight
By Ravi Arora. Book Review by Teresa Jurgens-Kowal, PhD, NPDP
Ravi Arora's new book, "Making Innovations Happen" offers a unique perspective to holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives (awards).
The book is written from the context of two recent Harvard Business School graduates engaged in a series of conversations. Both have landed peachy jobs at large corporations and are immersed in innovation: the front-end of innovation (Jiao) and the back-end retrospectives of innovation (Paul).
Highlight on PDMA Chapters
PDMA Pittsburgh Chapter Explores the Internet of Things (IoT)

The PDMA Pittsburgh Chapter invited C.J. Handron, Co-Founder and CEO of Diamond Kinetics, to speak during the May Innovation Forum.  More than 40 product development professionals gathered in downtown Pittsburgh to learn how Diamond Kinetics is helping to transform the baseball industry through the use of data and the Internet of Things (IoT).

Diamond Kinetics embeds sensors inside baseball bats to provide 3D modeling and analysis of a player's swing. Batters at the pro, college, and high school levels can compare their performance to a database of other athletes.

Journal of Product Innovation Management (JPIM) 
The June 2016 issue of JPIM (Volume 33, Issue 2) is currently available. Access it online today.

To access the June 2016 issue of JPIM, members may log in and access JPIM articles here. Non-members may access abstracts. 
Connect With PDMA
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

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Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in April 2016! Learn more about NPDP Certification.
Fan Cheng
Glenn Dukelow 
Hao Wang
Jamie Lahiere
Yunfeng Wang
In This Issue

Refer a Friend to PDMA
Know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Advertise with PDMA in 2016

Develop your partnership with PDMA in 2016 by considering our wide array of Year-Round Sponsorship Opportunities.



View the 2016 Partner Program - a quick reference for all sponsorship opportunities in the coming year!


Let's drive innovation together. Contact the PDMA Sales Team today.

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
West Michigan Chapter
May 26, 2016
Who, What, When, Where & Why of Trend Forecasting
Learn More and Register

Chicago Chapter
June 3, 2016
Breakfast Club Downtown
Learn More and Register

Boston Chapter
June 9, 2016
Pizza & Beer: A Dynamic Duo!
Learn More and Register

Chicago Chapter
June 14, 2016
"Complexity" in the Portfolio: The Modern Plight to Corporate Profits and Growth
Learn More and Register

Minnesota Chapter
June 15, 2016
Interactive Design Process Lab
Learn More and Register

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