March 2016

Don't Miss Your Chance to Share Your Experiences at the PDMA 2016 Annual Conference

Don't miss your opportunity to share your experiences with your peers at the PDMA 2016 Annual Conference, October 16-19 in Atlanta, Georgia
Submit your speaking proposal by Friday, March 25, 2016.
By presenting, you have the opportunity to help your peers expand their knowledge and impact their organizations by discussing topics such as idea generation, speed to market trends, proving ROI for innovation successes and failures and much more. PDMA is seeking proposals for the following education tracks:
Track 1 - Identification: Finding the Right Opportunities

Track 2 - Creation: Idea to Tangible Product

Track 3 - Launch: Ensuring Commercial Success

Track 4 - Measurement: Performance Metrics

Need more reasons to attend? Learn more about the ROI of the PDMA Annual Conference.


Front End of Innovation 2016: Save 20% Off Current Rates with PDMA

Front End of Innovation 2016
May 10-12, 2016 | Seaport World Trade Center Boston
Overcome pervasive barriers to scalable, repeatable innovation at FEI 2016.
The 14th Annual FEI is a conference that senior level R&D, Innovation, and Product Development executives rely on to thwart the growing threat of disruption by non-traditional competitors. Large organizations are under fire to be more agile and opportunistic in their approach to innovation, adaptation, and disruption. That's why the 2016 curriculum is designed to help systematically tackle the innovation process from ideation through execution in order to capture immense innovation.
Save 20% off the current rates with code FEI16PDMA. 
Call for Papers for the 2016 PDMA Research Forum
Research Forum Theme: Innovating in an Interconnected World
Submission Deadline: April 11, 2016
Research Forum Dates: October 15-16, 2016 - Omni Atlanta, Atlanta, Georgia 
PDMA's annual Research Forum is the premier conference for discourse on new product development (NPD) and innovation research.
Submit your competitive papers, extended abstracts, and posters. You are also invited to prepare creative special session proposals, especially those that bring together academic and practitioner perspectives. These special sessions can take a variety of forms, including a panel of academic and managerial experts delving into an emerging topic and a "lightning round" question and answer session.
For complete details on submitting your submission and for scheduled deadlines, please click here.
PDMA Innovation Maturity Model Training Session: Join PDMA in Chicago This April and Save 35%
Register today for the PDMA Innovation Maturity Model training session which is a program of 2-1/2 days of training that is taking place Wednesday, April 13 - Friday, April 15, 2016 at PDMA Headquarters in Chicago, IL. 

The first truly international, public innovation maturity model of its kind, this training session offers an integrated, coherent view on how organizations, of any kind (profit, non-profit, public) can become and stay innovative.

Partner trainees will master the principles of the Innovation Maturity Model, their application, and essential knowledge on how to perform assessments or audits, and how to implement the maturity model (resulting in an innovation management system) for user organizations, and if necessary conduct train-the-trainer sessions.

There are only a limited number of seats available and the registration deadline is Friday, March 25, 2016! Register today to receive a 35% discount on registration!

Learn more and register for the PDMA Innovation Maturity Model training session here.
Innovation Maturity Model, Standard and Guidelines Pilot Assessment
PDMA and the TIM Foundation are looking for candidate organizations to run pilot assessments using the new Innovation Maturity Model, standard and guidelines. These will be conducted on-site and at cost price for the participating organization.

In return for participating in this assessment, the organization will receive a detailed report on the current state of its innovation capability, and recommendations on where to make specific improvements. When completed, the organization may opt for a listing on PDMA's Registry if the assessment has reached a specific level of maturity.

If you are interested in participating or for more information, please email Sarah Zahorak from PDMA at or Gert Staal from the TIM Foundation at
The Economist Events' Innovation Forum 2016 Celebrates a Successful Event in Chicago
The Economist Events' Innovation Forum 2016 recently took place in Chicago on March 10 at the Four Seasons Hotel - welcoming over 280 attendees, including Charlie Noble, PhD, Chair of PDMA.

The event gathered Economist editors, Fortune 500 senior decision-markers, policymakers and disruptive entrepreneurs from around the world to envision the company of the future.
The Innovation Forum will be returning to Chicago in Spring 2017. Thanks to all who attended a successful 2016 event!
March Book Review
The Innovator's Method 
By Nathan Furr and Jeff Dyer. Harvard Business Review Press:  Boston, MA (2015). 268 pages. US$30.00 (hard cover).

Lean methods are spreading well beyond the manufacturing floor. Debottlenecking business processes, like innovation, is an emerging trend along with design thinking and agile software development. Nathan Furr and Jeff Dyer apply the philosophy of lean development to start-ups in their new book, "The Innovator's Method".

Conventional wisdom dictates that a new entrepreneurial venture should start with writing a business plan. Of course, business plans project sales and revenues into the future. What follows is a rigorous process of constructing the new product or service and marketing it as designed in the business plan

Highlight on PDMA Chapters: New York/New Jersey Chapter 
NY/NJ PDMA & Cosmetic Chemist 2016 Symposium Was a Success in Both Collaboration and Content

By Prashant Shah, VP of Programming, NY/NJ Chapter of the Product Development & Management Association (PDMA)
The full day "Professional Development Symposium - 2016" on January 26, 2016 was a joint effort between the NY/NJ PDMA Chapter and the New York Society of Cosmetic Chemists (NYSCC). The weekend before the event, a blizzard brought the New York/New Jersey region to a standstill with flooding, hurricane-strength winds and near-record snowfall. Despite that, over 100 participants turned out for speakers and panels on many innovation topics in addition to robust networking.
PDMA New York/New Jersey Chapter: The Best Opportunities Are Hidden in Plain Sight:
An Exploration of 'Edge Innovation'
Tuesday, April 19, 2016, 6:00-8:00 p.m. EST 
299 Broadway, New York, NY
Alan Lewis and Dan McKone, authors of Edge Strategy: A New Mindset for Profitable Growth (Harvard Business Review Press, 2016) will give their fresh insights on "edge innovation" and what you can do in your company to stimulate it.
Amid the relentless pressure for growth, many companies feel forced to make big and risky bets on new ventures and approaches to innovation. After studying hundreds of companies in dozens of industries, Lewis and McKone have discovered that the surest path to growth comes neither from new initiatives nor from reinvestment in a company's core business.
In this presentation, they will discuss how to innovate effectively and incrementally by taking advantage of products, customers and assets on the edge, or periphery, of a company's current operations. 
Journal of Product Innovation Management (JPIM) 
The March 2016 issue of JPIM (Volume 33, Issue 2) is currently available. Access it online today.

To access the March 2016 issue of JPIM, members may log in and access JPIM articles here. Non-members may access abstracts. 
Joining the Conversation with PDMA Has Never Been Easier
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

Like us on Facebook     View our profile on LinkedIn     Follow us on Twitter
Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in February 2016! Learn more about NPDP Certification here.

Amber Boll
Lloyd Blumenstock
Scott Chambless
Brenda Edin
Rachel Hicks
Yuan Han Hsiang
Pei Shan Lee
Chen-Wei Liu
Roger Schultz
Krishnaveni Vulisetti
In This Issue
Refer a Friend to PDMA
Know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Advertise with PDMA in 2016

Develop your partnership with PDMA in 2016 by considering our wide array of Year-Round Sponsorship Opportunities.



View the 2016 Partner Program - a quick reference for all sponsorship opportunities in the coming year!


Let's drive innovation together. Contact the PDMA Sales Team today.

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Carolinas Chapter
March 29, 2016
Innovate to Thrive
Learn More and Register

Boston Chapter
March 30, 2016
Design & Thinking: Documentary Film Screening and Roundtable Discussion

Chicago Chapter
April 1, 2016
Breakfast Club Downtown

Chicago Chapter
April 12, 2016
Evening Program Downtown
Learn More and Register

New York/New Jersey Chapter
April 19, 2016
The Best Opportunities are Hidden in Plain Sight: An Exploration of 'Edge Innovation'
Learn More and Register

Carolinas Chapter
April 29, 2016
Innovate Carolinas Conference
Learn More and Register

Chicago Chapter
May 6, 2016
Evening Program Downtown
Learn More and Register

Chicago Chapter
June 3, 2016
Breakfast Club Downtown
Learn More and Register

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