Feb. 2016

The Economist Events' Innovation Forum: Register with PDMA at 15% Off
Innovation Forum 2016
March 10, 2016 | Four Seasons Hotel Chicago
7:30 a.m. -  6:00 p.m. CT
The Economist Events' Innovation Forum returns to Chicago on March 10, 2016 at the Four Seasons Hotel.

Act Now: PDMA members receive 15% off the current registration rate using promo code PDMA15.

The event will gather editors of The Economist, Fortune 500 senior decision-markers, policymakers and disruptive entrepreneurs from around the world to envision the company of the future. Discuss and debate how today's companies can achieve the transformation they need if they are to flourish in the age of disruption.
Expert speakers include:
  • Rodney Brooks, Founder, Chairman and Chief Technology Officer, Rethink Robotics
  • John Flavin, Executive Director, Chicago Innovation Exchange, University of Chicago
  • Martin Ford, Author, "Rise of the Robots"
  • Reid Hoffman, Co-founder, LinkedIn
  • Jay Kaplan, Chief Executive, Synack
  • Stanley McChrystal, Senior Fellow, Yale Jackson Institute for Global Affairs; former United States Army General, US Government
  • Nell Minow, Vice-chair, ValueEdge Advisors
  • Rick Osterloh, President and Chief Operating Officer, Motorola Mobility
  • Irene Rosenfeld, Chairman and Chief Executive, Mondelēz International
  • Lynn Stout, Professor, Corporate and Business Law, Cornell University
Quick Links:

Front End of Innovation 2016: Save 20% Off Current Rates with PDMA

Front End of Innovation 2016
May 10-12, 2016 | Seaport World Trade Center Boston
Overcome pervasive barriers to scalable, repeatable innovation at FEI 2016.
The 14th Annual FEI is a conference that senior level R&D, Innovation, and Product Development executives rely on to thwart the growing threat of disruption by non-traditional competitors. Large organizations are under fire to be more agile and opportunistic in their approach to innovation, adaptation, and disruption. That's why the 2016 curriculum is designed to help systematically tackle the innovation process from ideation through execution in order to capture immense innovation.
Save 20% off the current rates with code FEI16PDMA. 
Nomination Deadline Approaching for PDMA's Distinguished Outstanding Corporate Innovator (OCI) Award
Nominate an organization to join an elite group of industry-leading companies respected for their innovation success. The deadline for nominations is Monday, March 7.

PDMA is seeking organizations which can demonstrate the use of disciplined practices to continuously develop and launch a stream of value, creating new products and services. Firms, regardless of size or industry, which meet the above criteria, are candidates. Self nominations are encouraged!

Help us identify the 2016 OCI candidates by completing this simple online nomination form. To learn more about the award, specific criteria and past recipients, click here.
Coming Soon: PDMA 2016 Annual Conference Call for Speakers
Looking to share your expertise and knowledge with fellow peers at the PDMA 2016 Annual Conference? Be on the lookout for the PDMA 2016 Annual Conference Call for Speakers coming to your inbox soon.
The PDMA Annual Conference is the only event that includes programming tailored to researchers and academics. Presenting at the conference is your opportunity to help other attendees gain the best industry insight by sharing your personal experience and expertise. Learn more about the ROI of the PDMA Annual Conference. 
Save the Date!
PDMA 2016 Annual Conference
October 16-19, 2016
Omni Atlanta
Atlanta, Georgia
Set Your Sights on PDMA's Visions Magazine in 2016
To ring in the New Year, PDMA is hard at work gathering new content for its flagship magazine, Visions, to provide product developers with inspiring insights into innovation and the tools to think even more creatively in 2016. In Issue 1, you will learn from a past Outstanding Corporate Innovator Award winner, authors of PDMA's new book "Design Thinking" and experts in the field to raise the game on innovation.
While you're waiting for this issue to hit your inbox, take a look at the Visions archives or consider submitting your own article to this award-winning publication.
PDMA Innovation Maturity Model Training Session: Join PDMA in Chicago This April and Save 35%
Registration is open for the PDMA Innovation Maturity Model training session which is a program of 2 1/2 days of training that is taking place Wednesday, April 13 - Friday, April 15, 2016 at PDMA Headquarters in Chicago, IL. 

The first truly international, public innovation maturity model of its kind, this training session offers an integrated, coherent view on how organizations, of any kind (profit, non-profit, public) can become and stay innovative.

Partner trainees will master the principles of the Innovation Maturity Model, their application, and essential knowledge on how to perform assessments or audits, and how to implement the maturity model (resulting in an innovation management system) for user organizations, and if necessary conduct train-the-trainer sessions.

There are only a limited number of seats available! Register today to receive a 35% discount on registration!

Learn more and register for the PDMA Innovation Maturity Model training session here.
February Book Review
Innovation Governance: How Top Management Organizes and Mobilizes for Information

By Jean-Philippe Deschamps and Beebe Nelson
Review by Jerry Mulenberg.

This book emphasizes the two most important requirements that drive innovation success in creating value: leadership and governance. Governance is often portrayed as directing and controlling, but innovation governance (as proposed in this book) is much more and is also much more important.
Authored by experienced innovation practitioners, Deschamps and Nelson go beyond a prescriptive approach and provide a "holistic and systemic" view of innovation governance. As shown by the book's subtitle, the target audience is top management, from the board of directors on down. However, the emphasis is for all levels of management to understand innovation governance and its application within their organization.

Innovation Maturity Model, Standard and Guidelines Pilot Assessment
PDMA and the TIM Foundation are looking for candidate organizations to run pilot assessments using the new Innovation Maturity Model, standard and guidelines. These will be conducted on-site and at cost price for the participating organization.

In return for participating in this assessment, the organization will receive a detailed report on the current state of its innovation capability, and recommendations on where to make specific improvements. When completed, the organization may opt for a listing on PDMA's Registry if the assessment has reached a specific level of maturity.

If you are interested in participating or for more information, please email Sarah Zahorak from PDMA at szahorak@pdma.org or Gert Staal from the TIM Foundation at gstaal@timfoundation.org.
Joining the Conversation with PDMA Has Never Been Easier
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

Like us on Facebook     View our profile on LinkedIn     Follow us on Twitter
Volunteer with PDMA in 2016
Are you seeking ways to take your involvement with PDMA to a new level in 2016? Our association offers several ways to volunteer at the local, national or international level. We are currently seeking submissions for our volunteer committees. If you are interested in volunteering on one of the standing PDMA Committees, click here for more information.
Journal of Product Innovation Management (JPIM) 
The March 2016 issue of JPIM (Volume 33, Issue 2) is now available! Access it online today.

To access the March 2016 issue of JPIM, members may log in and access JPIM articles here. Non-members may access abstracts. 
Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in January 2016! Learn more about NPDP Certification here.

Brett McCombs
Darold Davis
Jorge Serrano Perea
Laura LeBlanc
Yen Ju Lu
Yi Syuan Hua
In This Issue
Refer a Friend to PDMA
Know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Advertise with PDMA in 2016

Develop your partnership with PDMA in 2016 by considering our wide array of Year-Round Sponsorship Opportunities.



View the 2016 Partner Program - a quick reference for all sponsorship opportunities in the coming year!


Let's drive innovation together. Contact the PDMA Sales Team today.

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Carolinas Chapter
March 16, 2016
Concept Convergence
Learn More and Register

Carolinas Chapter
March 29, 2016
Innovate to Thrive
Learn More and Register

Chicago Chapter
April 12, 2016
Evening Program Downtown
Learn More and Register

Carolinas Chapter
April 29, 2016
Innovate Carolinas Conference
Learn More and Register

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