Jan. 2016

Join PDMA at The Economist Events' Innovation Forum at 15% off
Innovation Forum 2016
March 10, 2016 | Four Seasons Hotel Chicago
7:30 a.m. -  6:00 p.m. CT
The Economist Events' Innovation Forum returns to Chicago on March 10, 2016 at the Four Seasons Hotel. The event will gather editors of The Economist, Fortune 500 senior decision-markers, policymakers and disruptive entrepreneurs from around the world to envision the company of the future. Discuss and debate how today's companies can achieve the transformation they need if they are to flourish in the age of disruption.
Expert speakers include:
  • Rodney Brooks, Founder, Chairman and Chief Technology Officer, Rethink Robotics
  • John Flavin, Executive Director, Chicago Innovation Exchange, University of Chicago
  • Martin Ford, Author, "Rise of the Robots"
  • Reid Hoffman, Co-founder, LinkedIn
  • Jay Kaplan, Chief Executive, Synack
  • Stanley McChrystal, Senior Fellow, Yale Jackson Institute for Global Affairs; former United States Army General, US Government
  • Nell Minow, Vice-chair, ValueEdge Advisors
  • Rick Osterloh, President and Chief Operating Officer, Motorola Mobility
  • Irene Rosenfeld, Chairman and Chief Executive, Mondelēz International
  • Lynn Stout, Professor, Corporate and Business Law, Cornell University
PDMA members receive 15% off the current registration rate using promo code PDMA15. Register Here.
Quick Links:
Nominations for PDMA's Distinguished Outstanding Corporate Innovator (OCI) Award Now Open
Nominate an organization to join an elite group of global corporations respected for their innovation success.

In 2015, PDMA celebrated 28 years of recognizing and rewarding organizations which have achieved sustained and quantifiable business results from new products and services. The OCI Committee has begun the process of identifying candidates for the 2016 OCI Award and is currently seeking nominations.

PDMA is seeking organizations which can demonstrate the use of disciplined practices to continuously develop and launch a stream of value, creating new products and services. Firms, regardless of size or industry, which meet the above criteria, are candidates. Self nominations are encouraged!

The deadline for nominations is Monday, March 7.

Please help us identify the 2016 OCI candidates by completing this simple nomination form. To learn more about the award, specific criteria and past recipients, click here.
PDMA Innovation Maturity Model Training Session Registration Now Open
Registration is now open for the PDMA Innovation Maturity Model training session which is a program of 2 1/2 days of training that is taking place Wednesday, April 13 - Friday, April 15, 2016 at PDMA Headquarters in Chicago, IL. 

The first truly international, public innovation maturity model of its kind, this training session offers an integrated, coherent view on how organizations, of any kind (profit, non-profit, public) can become and stay innovative.

Partner trainees will master the principles of the Innovation Maturity Model, their application, and essential knowledge on how to perform assessments or audits, and how to implement the maturity model (resulting in an innovation management system) for user organizations, and if necessary conduct train-the-trainer sessions.

There are only a limited number of seats available! Register today to receive a 35% discount on registration!

Learn more about and register for the PDMA Innovation Maturity Model Training Session here.
January Book Review
Superforecasting: The Art and Science of Prediction

Philip E. Tetlock and Dan GardnerReview by: Charles Hammer

Understanding the needs of your customers today is hard. Anticipating the future needs of your customers when you release a new product might actually be impossible. You have to consider global politics and economics, trends, competitors, technology, and whatever else. 

Some of us compensate by investing heavily in qualitative and qualitative research, culminating in a wonderful presentation in a dark room with skeptical executives. In the end, the absence of a crystal ball, the final decision is often a gut decision by the most powerful person in the room.

Innovation Maturity Model, Standard and Guidelines Pilot Assessment
PDMA and the TIM Foundation are looking for candidate organizations to run pilot assessments using the new innovation maturity model, standard and guidelines. These will be conducted on-site and at cost price for the participating organization.

In return for participating in this assessment, the organization will receive a detailed report on the current state of its innovation capability, and recommendations on where to make specific improvements. When completed, the organization may opt for a listing on PDMA's Registry if the assessment has reached a specific level of maturity.

If you are interested in participating, please email Sarah Zahorak from PDMA at szahorak@pdma.org or Gert Staal from the TIM Foundation at gstaal@timfoundation.org for more information.
Join PDMA and NYSCC (NY Society of Cosmetics Chemists) for a Full-Day Symposium on Product Development and Innovation
PDMA's New York/New Jersey Chapter will host an upcoming full-day symposium in partnership with the NY Society of Cosmetic Chemists. In today's fast-paced environment, product designers recognize the challenges and risks of launching successful products that address customer needs and meet the bottom line on a continual basis.

At this one-day joint conference, NY Society of Cosmetic Chemists & the PDMA NY/NJ Chapter will explore the tools and techniques that product designers can use from the idea phase to the launch phase of the product planning process to ensure greater product success in the marketplace. Business cases and examples will focus on the personal care and cosmetics industry.

Date/Time: Tuesday, January 26, 2016, 8:30 a.m. ET - 4:30 p.m. ET
Location: The Grand Summit Hotel, Summit, NJ

Learn more about featured speakers herePlease contact pdmanynj@gmail.com with any questions concerning this event.

Early Registration for the 2016 Innovate Carolina Conference Is Open

On April 29, 2016 the PDMA Carolinas Chapter will be back at UNC's Center City campus in Charlotte, NC for the chapter's successful annual one-day innovation conference: Innovate Carolina 2016

The theme of the 2016 Innovate Carolina Conference is Beyond the Product: a look at how to find opportunities for innovating to create new experiences, new business models and new service offerings.

The event's two keynote presentations will feature leaders from Carolinas' own Peer Insight and Service360. Each company will set the stage and take attendees through their strategies for stretching into new ways to create value for customers.

Register early for only $50 through March 15.

As the PDMA Carolinas Chapter will be filling out the rest of the conference agenda in the coming weeks, check back on their website soon.

Think you've got a presentation that fits the theme? Contact the Carolinas Chapter today!
Joining the Conversation with PDMA Has Never Been Easier
There's no better way to stay connected with PDMA in real-time than by following our social media channels and vibrant LinkedIn Group. Join the conversation today!

Like us on Facebook     View our profile on LinkedIn     Follow us on Twitter
Volunteer with PDMA in 2016
Are you seeking ways to take your involvement with PDMA to a new level in 2016? Our association offers several ways to volunteer at the local, national or international level. We are currently seeking submissions for our volunteer committees. If you are interested in volunteering on one of the standing PDMA Committees, click here for more information.
Journal of Product Innovation Management (JPIM) 
The January 2016 issue of JPIM (Volume 33, Issue 1) is now available! Access it online today.

To access the January 2016 issue of JPIM, members may log in and access JPIM articles here. Non-members may access abstracts. 
PDMA Visions Digital Magazine Kicks Off 2016 With Forward-Thinking Articles 
Just in case you missed it, don't forget to take a look at PDMA Visions Issue 3 2015. This issue is brimming with instantly applicable content that will inspire innovation-focused New Year's resolutions.
The final issue of Visions for 2015 contains articles ranging in topic from governing open innovation to looking beyond the product for innovative solutions, a wrap-up of the PDMA 2015 Annual Conference and an in-depth look at the 2015 Outstanding Corporate Innovator award winner. Read this issue and enjoy!
Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in December 2015! Learn more about NPDP Certification here.

Crystal Larsh
Emery Gary
Hui-Ling Shieh
Kuan-I Wu
Ramon Gonzalez
Tsung Han Lin
Wen Wen Liu
Yi-Chung Chang
Yu-Ting Juan
In This Issue
Refer a Friend to PDMA
Know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
Advertise with PDMA in 2016

Develop your partnership with PDMA in 2016 by considering our wide array of Year-Round Sponsorship Opportunities.



Be on the lookout soon for an update regarding the 2016 Partner Program - a quick reference for all sponsorship opportunities in the coming year! If interested for the coming year, please do not hesitate to reach out.


Let's drive innovation together. Contact the PDMA Sales Team today or check out the Year-Round Sponsorship Opportunities page on pdma.org. 

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Carolinas Chapter
January 26, 2016
Innovation Management at Duke Energy: A Roadtrip for Creativity and Customer Value

New York/New Jersey Chapter
January 26, 2016
NYSCC/PDMA NY/NJ Professional Development Symposium
Learn More and Register

Chicago Chapter
February 9, 2016
Evening Program Downtown
Learn More and Register

Carolinas Chapter
March 16, 2016
Concept Convergence
Learn More and Register

Carolinas Chapter
March 29, 2016
Innovate to Thrive
Learn More and Register

Chicago Chapter
April 12, 2016
Evening Program Downtown
Learn More and Register

Carolinas Chapter
April 29, 2016
Innovate Carolinas Conference
Learn More and Register

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