Oct. 2015

Deadline for Nominations for the 2016 Board of Directors is October 19
The deadline for nominations for the 2016 PDMA Board of Directors is Monday, October 19, 2015. Are you or a fellow PDMA member seeking a rewarding leadership role in the industry you are passionate about? Apply today.

Per the PDMA Bylaws, all individual members in good standing are eligible for nomination except PDMA Student Members.
To review the complete 2016 Nomination Packet, including Candidate Recommendation Form and the open position description for 2016, click hereCompleted nomination forms may be sent via email or via fax to (312) 673-6885.
For questions regarding the nominations process or submissions, please contact Martha O'Hanlon at PDMA Headquarters at (800) 232-5241.
PDMA 2015 Annual Conference
Still Need to Register?
Lucky for you, there's still time! 
Who Can Attend? Anyone! Don't be fooled, the PDMA 2015 Annual Conference will benefit all individuals, regardless of their company or firm's size.

"We all admire the hugely successful brands and willing to bet our top dollars on their products, their services and their stock. But, large firms were once small too."
PDMA's variety of education breakouts will focus on mastering innovation at any organization level while learning from some of the most successful brands in the industry.
Attend the Complimentary NPDP Certification Prep Workshop at PDMA 2015 Annual Conference 
Need to get a jump-start on preparing for the NPDP exam? Join us for the complimentary NPDP Certification Prep workshop during the 2015 Annual Conference. This workshop is designed to help prepare you to earn certification by covering all six key subject areas of the NPDP exam. 

NPDP certification is a statement of your professionalism, knowledge, ethics and skills. PDMA is your source for certification, extensive education and training along the way. 

Click here for a full overview of NPDP Certification and add this workshop to your registration for free.

Please contact pdma@pdma.org with any questions about registering for the NPDP Certification Prep Workshop at the PDMA 2015 Annual Conference.
Keynote Announced: Learn How to Break Failuree!
PDMA has added one more keynote to the 2015 Annual Conference line-up. As the author of Breaking FailureAlexander Edsel, Faculty and Director of the Master of Science in Marketing program for the Naveen Jindal School of Business at the University of Texas at Dallas.
Alexander Edsel's presentation will cover time-proven techniques to reduce failure and underperformance for all business sectors including innovation, project management, marketing, sales, R&D and M&A.

New on the PDMA Blog
Change and Experience Create Valuable Employees
Working at a company for 10 to 20 years may have been the norm in the past, but increasing competition is forcing companies to change and adapt quickly, and in that environment, individuals with broad skills and experience are highly valued. Having worked in California's Silicon Valley for 30 years, this was very true, as the only constant is change! 
Start-ups came and went and people changed jobs whenever they got bored or were laid off. I am going to tell you why change is good. Buckminister Fuller, the inventor of the Geodesic dome and lots of other cool stuff said, "You can never learn less, you can only learn more." The following are some examples of lessons learned from 40 years of experience at more than 20 jobs, both large and small.
Click here to read more.
Upcoming PDMA Webcasts
Complimentary Webcast: 5 Ways to Build Your Customer into the Front End of Innovation
Incorporating customer input into innovation doesn't have to be painful - in fact, it can be incredibly rewarding. Customer knowledge and empathy are the essence of the design thinking and lean startup models. 
Join us to find out about a step-by-step system of tools and activities you can use WITH your customers at the front end of innovation to make sure that you're developing products that meet real needs.
Customer insights are more than just a great basis for innovation. Those same insights can help you communicate and get support for your new product ideas. This session will help you prepare for validated idea generation for innovation with a solid system and plan that will increase your likelihood of success.
Live Event Time/Date:
Thursday, October 29, 2015 - 12:00 P.M. Eastern Time

Click here to learn more about this upcoming webcast and presenters.

Did you know? PDMA Webcasts count towards Professional Development Hours (PDHs) for NPDP Certification!
For those with PDMAs New Product Development Professional, NPDP certification, participating in each webcast qualifies for one hour of professional development credits. Learn more about NPDP Certification here.
Journal of Product Innovation Management (JPIM) 
The November 2015 issue of JPIM (Volume 2, Issue 36) is now available! Access it online today.
If you have a member or non-member login to the PDMA website, you may access either full articles or abstracts from the new issue today.

What can I find in the November issue? (From "In This Issue" by Editor Gloria Barczak)

This issue begins with two articles from the 2014 Innovation & Product Development Management Conference (IPDMC) in Limerick, Ireland. Six papers were initially invited from the conference, and these two articles made it through the review process.
  • The first article by Schweitzer, Rau, Gassmann, and van den Hende identifies technologically reflective individuals as those who think about the societal impact of an innovation. 
  • In the second article, Backmann, Hoegl, and Cordery apply the construct of absorptive capacity at the team level. Consequently, they develop a measure for team-level absorptive capacity, and investigate several potential influencing factors, as well as examine its relationship to product innovativeness.
  • Among the other eight articles, you will find articles focusing on a number of topics including passive innovation resistance, innovation road mapping, design thinking, R&D professionals' individual performance, R&D alliances/interfirm collaboration, and package graphic design. 
To access the November 2015 issue of JPIM, members may login and access JPIM articles here. Non-members may access abstracts. 

Check out the video above: Gloria Barczak, Editor-in-Chief of the Journal of Product Innovation Management visited Aston Business School to talk to faculty, including PhD students and early career researchers on how to craft articles for publication, and emerging research priorities.

PDMA members can sign up to receive the JPIM Table of Contents (TOC) e-alerts directly to their inbox whenever a new issue is published.

To sign up for JPIM TOC alerts:
  1. Access JPIM via the Wiley Online Library
  2. Select "Get New Content Alerts" under Journal Tools 
  3. Login or register to receive JPIM e-TOC Alerts 
Remember: an electronic subscription to JPIM is included with PDMA membership and hard copy subscriptions for members can be purchased here

Click here for more information on how institutions and libraries can purchase subscriptions.
PDMA Visions Digital Magazine

Coming Soon: PDMA Visions Issue 3

Keep checking your inbox for the upcoming Issue 3 of PDMA's Visions magazine! 

Including articles from subject matter experts on all things innovation, this issue will also feature a conference recap and exciting news from some of PDMA's international affiliates. While you wait, take a look at Visions Issue 2.

Spotlight on PDMA Chapters and Global Affiliates
PDMA Netherlands Celebrates Ten Years!

This year, PDMA Netherlands celebrates its 10th anniversary by not only looking back at its accomplishments but also considering its future!

Click the video above to learn more!

As the world changes and becomes increasingly more complex, PDMA Netherlands plans to continue thriving and adding to its value. Enjoy this video, and read more about PDMA Netherlands in the upcoming Issue 3 of Visions.

Join the PDMA Pittsburgh Chapter at the 4moms corporate headquarters on Thursday, October 22 for an engaging Innovation Forum event featuring Kevin Dowling, VP of Engineering at 4moms.
Dr. Dowling, famed CMU Robotics alum, will discuss how 4moms designs high-tech baby gear that continues to redefine the juvenile industry through the application of advanced robotics. 

Learning Objectives
  • Gain insight into how an innovative company is applying advanced technologies to create sophisticated product designs
  • Learn how 4moms creates user centered designs through an intense focus on deep customer understanding
Time and Date
Thursday, October 22, 2015 - 5:30-7:30 P.M.

Click here to learn more about this event.

Congratulations on Your NPDP Certification!
Congratulations to the PDMA community members who earned their NPDP Certification in September! Learn more about NPDP Certification here or register for the complimentary workshop at the PDMA 2015 Annual Conference.

Casey Klock
Cheng-Jung Jhang
Chi-Tun Ruan
Ravi Konkimalla
Wan-Yu Weng
In This Issue
Celebrate 60 Years at Disneyland® Park!
Experience the magic of creativity first-hand at the birthplace of innovation. Learn more about the number of entertainment and celebrations taking place to commemorate this once-in-a-lifetime milestone.

Discounted Disneyland® resort theme park tickets must be purchased by Thursday, November 5, 2015.

Refer a Friend to PDMA
Know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.
PDMA Career Center

Job Seekers: Connect with employers who are looking for your skills and experience. Tired of searching through hundreds of job postings to find your next opportunity? Your search is about to become easier. Click here to visit the PDMA Career Center and browse hundreds of open product developement and innovation positions.


Employers: The best and brightest product development and product management professionals are PDMA members. Access this targeted and qualified pool of talent by advertising your jobs on the PDMA Career Center. Take advantage of the benefits today!

Advertise with PDMA

Develop your partnership with PDMA in 2015 by considering our wide array of Year-Round Sponsorship Opportunities.



PDMA is proud to share the 2015 PDMA Partner Program - a quick reference for all sponsorship opportunies in the coming year! 


Let's drive innovation together. Contact the PDMA Sales Team today or check out the Year-Round Sponsorship Opportunities page on pdma.org. 

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Boston Chapter
October 22, 2015
Innovation in Scientific Instrumentation
Learn More and Register

Pittsburgh Chapter
October 22, 2015
How 4moms is Redefining the Juvenile Industry through Robotic Technologies
Learn More and Register

Carolinas Chapter
November 5, 2015
Implementing an Innovation Management Process

San Diego Chapter
November 5, 2015
Innovation in Wearables

Boston Chapter
November 17, 2015
Innovation in Packaging: How Leading-Edge Companies are Changing the Way We Consume