August 2015

Letter From Our Chair

As a member of PDMA, you have access to a remarkable network of like-minded professionals and academics that are pushing the boundaries of innovation and new product development internationally. 

The time has come again to bring great minds together at the PDMA 2015 Annual Conference in Anaheim, California from November 7-11, 2015-and as always, we promise you will benefit from the education, experience and networking the PDMA Annual Conference affords.
New conference registration rates make the conference even more affordable to hear new ideas, best practices and real-world application from some of the world's most recognizable brands, like Coca-Cola,  NIKE Inc., and Starbucks. And, with almost 20 hours of dedicated networking time and elevated evening events, you will return home with a community of peers that extends beyond the conference.
At the end of the day, it's about learning something new, meeting someone intriguing, and hearing something that inspired you, and the PDMA Annual Conference will help you achieve not just one, but all of these goals.
So, if you haven't already, be sure to visit the PDMA 2015 Annual Conference website to view our list of educational sessions, meet the keynote speakers, and obtain resources that will help you get approval from your manager to attend. Then, register by September 18 (only a few weeks away!) to get the best registration rate. 

Still need to see more for yourself? Click here for a video of what PDMA 2015 Annual Conference is all about.
I am sure that you will leave the PDMA 2015 Annual Conference as a stronger, more creative innovator.
Please do not hesitate to contact me at with any questions, feedback or concerns. We can't wait to welcome you to Anaheim this November!  
Charles Noble, Ph.D.
PDMA Chair
Registration is Now Open for the Innovation Maturity Model Training at PDMA 2015 Annual Conference
The PDMA Innovation Maturity Model Training Session will be held at the Disneyland® Hotel prior to the PDMA 2015 Annual Conference, November 6-8, 2015.The session is a program of two-and-a-half days of training on:
  • Mastering the principles of the Innovation Maturity Model and their application
  • Obtaining essential knowledge on how to perform assessments or audits
  • Learning how to implement the maturity model (resulting in an innovation maturity model) for user organizations
  • Conducting  train-the-trainer sessions
Individuals who register for the PDMA Innovation Maturity Model will receive a discount code to receive $800 off the full Annual Conference registration price or $400 off the single day registration price. 

Click here more information and to register.
Journal of Product Innovation Management (JPIM) 
The September 2015 issue of JPIM (Volume 2, Issue 35) is now available! Access it online today.
If you have a member or non-member login to the PDMA website, you may access either full articles or abstracts from the new issue today.

What can I find in the September issue? (From "In This Issue" by Editor Gloria Barczak)

This issue features eleven articles that focus on several themes including top management teams, product design, and supplier and user involvement. With regard to top management teams, Kortmann examines the mediating role of strategic orientations between ambidexterity-oriented decisions and innovative ambidexterity. 

Wang, Libaers, and Jiao explore the relationship between the socio-psychological attributes of top management teams (TMTs) and strategic flexibility. 

To access the September 2015 issue of JPIM, members may login and access JPIM articles here. Non-members may access abstracts. 

PDMA members can sign up to receive the JPIM Table of Contents (TOC) e-alerts directly to their inbox whenever a new issue is published.

To sign up for JPIM TOC alerts:
  1. Access JPIM via the Wiley Online Library
  2. Select "Get New Content Alerts" under Journal Tools 
  3. Login or register to receive JPIM e-TOC Alerts 
Remember: an electronic subscription to JPIM is included with PDMA membership and hard copy subscriptions for members can be purchased here

Click here for more information on how institutions and libraries can purchase subscriptions.
PDMA Visions Digital Magazine

Did You Miss It? Read Visions Issue 2, Special Pre-Conference Edition Now

If you haven't already checked it out, Visions Issue 2 is brimming with robust articles that address the entire spectrum of new product development, in addition to exclusive PDMA 2015 Annual Conference information. 

Plus, get a sneak peek at content from keynote presenter Joe Tankersley, former Walt Disney Imagineer and futurist. Here's a refresh of the article line-up:
Also keep your eye on the PDMA blog for posts related to this special issue of Visions.

Spotlight on PDMA Chapters and Global Affiliates
Highlights From the NY/NJ Chapter June Event: Voice of the Customer: How Insights Drive Revenue
Attendees enjoy presentations from Pamela Roach, Co-Founder and CEO of Breakthrough Marketing Technology, and Michele Romas, Demand Generation Campaign Manager for the Channel Partner Organization at Xerox Corporation, at the New York/New Jersey Chapter June event.

Upcoming Sustainable Innovation SIG Webinar: 
Software Solutions to Reduce Energy Use - A Panel Discussion by Opower and TSOLogic

Speakers: Aaron Rallo (Founder and CEO of TSOLogic) and Tom Mercer (Director of Product Management at Opower)
Energy forms a large part of the environmental footprint for most companies and households. Besides the use of renewable energy, taking ownership of your energy use can help to reduce your footprint. In this webinar two companies that have built there business model around software solutions to manage your energy consumption will meet in a panel discussion: Opower and TSOLogic.
Attend this webinar to learn:
  • How Opower and TSOLogic help their customers in reducing their environmental footprint
  • The differences and similarities of their business models and their customers
  • Why they started their companies
  • How you can develop a business model that helps to reduce your customers environmental footprint
Registration: Free for Members; $10 for Nonmembers

Congratulations on Your NPDP Certification!

Congratulations to the PDMA community members who earned their NPDP certification in July! Learn more about NPDP Certification here.


Chi Fong Tseng
In This Issue
Celebrate 60 Years at Disneyland® Park!
Experience the magic of creativity first-hand at the birthplace of innovation. Learn more about the number entertainment and celebrations taking place to commemorate this once-in-a-lifetime milestone.

Book your hotel at Disneyland® Hotel, home of PDMA's Annual Conference, and receive a special conference room rate!

Refer a Friend to PDMA
Know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.

PDMA Career Center

Job Seekers: Connect with employers who are looking for your skills and experience. Tired of searching through hundreds of job postings to find your next opportunity? Your search is about to become easier. Click here to visit the PDMA Career Center and browse hundreds of open product developement and innovation positions.


Employers: The best and brightest product development and product management professionals are PDMA members. Access this targeted and qualified pool of talent by advertising your jobs on the PDMA Career Center. Take advantage of the benefits today!

Advertise with PDMA

Develop your partnership with PDMA in 2015 by considering our wide array of Year-Round Sponsorship Opportunities.



PDMA is proud to share the 2015 PDMA Partner Program - a quick reference for all sponsorship opportunies in the coming year! 


Let's drive innovation together. Contact the PDMA Sales Team today or check out the Year-Round Sponsorship Opportunities page on 

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Chicago Chapter
September 4, 2015
Downtown Breakfast Club
Learn More and Register

Chicago Chapter
September 8, 2015
Downtown Evening Program
Learn More and Register

PDMA Korea
September 10-12, 2015

Sustainable Innovation SIG
September 17, 2015
Webinar: Software Solutions to Reduce Energy Use - A Panel Discussion by OPOWER and TSOLogic

Wisconsin Chapter
September 23, 2015
September Meeting

Boston Chapter
September 23, 2015
The Business, Science and Art of the User Experience