July 2015

PDMA 2015 Annual Conference 
Stretch Your Thinking: Educational Breakout Sessions Announced

The PDMA 2015 Annual Conference has just released the educational breakout session topics. Learn to transform your ideas from the drawing board to product success, gain the tools and skills needed to drive impact in innovation and see results within the interactive environment of the conference.

The breakout sessions include four tracks highlighting all areas of product development: identification/opportunity; creation; launch; and measurement.

Register today to stretch your thinking! Learn more about the Educational breakout sessions here.  
Be Inspired By the Best: 2015 Keynote Speakers Announced

Even more reason to attend? The 2015 Keynotes have been announced and are set to inspire innovation and best practices within your own company.


David Butler, VP Innovation and Entrepreneurship, The Coca-Cola Company

Learn from the successes and failures of one of the world's largest companies on its journey in leveraging the full power of design across its business to becoming a "design-driven" company. 

Mary Wagner, SVP, Global Research & Development/Food Safety, Quality & Regulatory, Starbucks
Learn significant Starbucks updates on the company's current innovations and future outlook.    

Joe Tankersley, Former Walt Disney Imagineer

Hear Disney secrets from a former Walt Disney Imagineer at one of the most iconic places of innovation - Disneyland®.

Scott Williams, Global Creative Director, NIKE Inc.

Learn how in the past decade NIKE Inc. has been challenging itself to innovate for both the athlete and the environment. Williams currently leads the innovation design team to create products that are better, faster and lighter.

Go Behind-The-Scenes at Disneyland® with a Never-Before-Seen Tour

Disneyland® is a well-oiled machine, but what keeps its gears moving? Go beyond the conference walls and experience a never-before-seen tour of the birthplace of innovation.

This two-hour tour features three foundation elements of Disney's daily operations. Learn first hand how the Disney Ranch operates and plays a critical role for cast members and animals of the park, the state-of-the art strategies behind the "Disneyland® Forever" daily fireworks show and backstage insight on a few of the park's world famous attractions.

Featured Tour Stops:

  • Circle D Ranch
  • Pyrotechnic Launch Systems
  • Disneyland® Attraction Experience

Space is limited and is on a first-come, first-served basis. 

Make the Most of Your Trip

Early Bird Registration
Register now and save. Best rates expire September 18.

Reserve Your Room at the Disneyland® Hotel
Reserve your room by Thursday, October 1, before the group rooms are sold out, don't delay!


Special Rate Theme Park tickets!

Don't sacrifice your wallet to enjoy the "Happiest Place on Earth!" Click here to purchase PDMA special rate tickets! These ticket prices are not available once you arrive at the resort, so buy them today!

Journal of Product Innovation Management (JPIM) 
The July 2015 issue of

JPIM (Volume 2, Issue 34) is now available online!

If you have a member or non-member login to the PDMA website, you may access either full articles or abstracts from the new issue today.

What can I find in this issue?

Volume 2, Issue 34 of JPIM presents a special issue on the front end of innovation by guest editors Jan van den Ende, Lars Frederiksen, and Andrea Prencipe.

According to "In This Issue" by Editor Gloria Barczak, "...the guest editors provide background on the tension between creating support and setting direction with regard to idea management in the front end of innovation. They also briefly discuss the insights gained from each of the four papers in the special issue" (Volume 32 , Issue 4, page 481, July 2015).

To access the July 2015 issue of JPIM, members may login and access JPIM articles here. Non-members may access abstracts. 

Have you signed up for Table of Content Alerts? PDMA members can sign up to receive the JPIM Table of Contents (TOC) e-alerts directly to their inbox whenever a new issue is published.

To sign up for JPIM TOC alerts:

  1. Access JPIM via the Wiley Online Library
  2. Select "Get New Content Alerts" under Journal Tools 
  3. Login or register to receive JPIM e-TOC Alerts 
Remember: an electronic subscription to JPIM is included with PDMA Membership and hard copy subscriptions for members can be purchased here

Click here for more information on how Institutions and Libraries can purchase subscriptions.
PDMA Visions Digital Magazine
Issue 2 2015 of Visions Coming Soon!

Keep your eye out for Issue 2 2015 of PDMA's Visions magazine. This pre-conference issue features exclusive information about our industry-leading keynote speakers; new, four-track education model; Disneyland® discounts; and more, all sprinkled with a little bit of Disney magic.

Issue 2 2015 also features articles written by both academics and practitioners to help you excel in your product development, no matter what stage of planning you're in. Finally, look for a bonus feature article written by one of the conference keynote speakers.

All this and more will be delivered right to your inbox soon!

Looking for something to read in the meantime? Revisit the Q1 2015 issue of Visions.
July Book Review
Business Model Innovation: Concepts, Analysis, and Cases by Allan Afuah. Routledge, 2014.  358 + xvi pages.  US$73.95 (soft cover).

As anyone who works in innovation knows, the world is changing rapidly. Not only is technology advancing at a faster pace than ever, global markets are opening and shifting at a breakneck pace as well. Keeping up with existing customers is a challenge yet companies must also be innovating to sustain growth in this new paradigm. Beyond product and service innovation, business model innovation can secure a firm's place in a rapidly changing global marketplace.

Allan Afuah's new book,"Business Model Innovation," is a guide to unlocking processes and capabilities for growth. He expands Mark Johnson's definition of business model innovation [1] to include the customer value proposition, market segments, revenue models, growth models, and capabilities (Chapter 1). With market segments, the author also recognizes a parallel growth trend in new product and service development - open innovation. Market segments include the group of customers to whom a new value proposition is offered and characteristics (number, willingness to buy, etc.) of that group. Additionally, market segments of a business model should recognize suppliers, complementers, competitors, and others that lead to value creation (pg. 6).

Read more.

Congratulations on Your NPDP Certification!

Congratulations to the PDMA community members who earned their NPDP certification in June! Learn more about NPDP Certification here.


Shih-Fang Chuang 
Yueh-Tsun Chang
In This Issue
Celebrate 60 Years at Disneyland® Park!
Experience the magic of creativity first-hand at the birthplace of innovation. Learn more about the number entertainment and celebrations taking place to commemorate this once-in-a-lifetime milestone.

Book your hotel at Disneyland® Hotel, home of PDMA's Annual Conference, and receive a special conference room rate!

Introducing The United States Patent Utility, an innovation service provider. Find the ideas, inventors and institutions that can foster faster innovation and increase efficiency.
Refer a Friend to PDMA
Know someone who would benefit from joining PDMA? Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section in the membership application. At the end of the quarter, we'll send you check. Easy as that.

PDMA Career Center

Job Seekers: Connect with employers who are looking for your skills and experience. Tired of searching through hundreds of job postings to find your next opportunity? Your search is about to become easier. Click here to visit the PDMA Career Center and browse hundreds of open product developement and innovation positions.


Employers: The best and brightest product development and product management professionals are PDMA members. Access this targeted and qualified pool of talent by advertising your jobs on the PDMA Career Center. Take advantage of the benefits today!

Advertise with PDMA

Develop your partnership with PDMA in 2015 by considering our wide array of Year-Round Sponsorship Opportunities.



PDMA is proud to share the 2015 PDMA Partner Program - a quick reference for all sponsorship opportunies in the coming year! 


Let's drive innovation together. Contact the PDMA Sales Team today or check out the Year-Round Sponsorship Opportunities page on pdma.org. 

Submit a Book Review

Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Feedback and Submissions
Send your feedback, submissions and questions to Elizabeth Conner
Upcoming Chapter and Global Affiliate Events
Chicago Chapter
August 7, 2015
Downtown Breakfast Club

Learn More and Register

Chicago Chapter
August 11, 2015
Downtown Evening Program
Learn More and Register

Chicago Chapter
September 4, 2015
Downtown Breakfast Club
Learn More and Register

Chicago Chapter
September 8, 2015
Downtown Evening Program
Learn More and Register

PDMA Korea
September 10-12, 2015