May 21, 2015

Not a PDMA member? Explore the exceptional member benefits today!

Sign up to enjoy the long term value of accessing an extensive network of NPD professionals, academics and more.

PDMA offers both domestic and international membership options.

Contact with questions about joining as a new member or coming back to PDMA.


Introducing The United States Patent Utility, an innovation service provider. Find the ideas, inventors and institutions that can foster faster innovation and increase efficiency.


Find 1,000+ new products available to manufacture, license, market and more! June 16-18, 2015 in Pittsburgh, PA. Click the INPEX icon to pre-register to attend at no cost!


PDMA Member Benefit: Accessing JPIM Table of Content Alerts

Did you know? PDMA members can sign up to receive the JPIM Table of Contents (TOC) e-alerts directly to their inbox whenever a new issue is published.

To sign up for JPIM TOC alerts:

1. Access JPIM via the Wiley Online Library

2. Select “Get New Content Alerts” under Journal Tools

3. Login or register to receive JPIM e-TOC Alerts

Remember: an electronic subscription to JPIM  is included with PDMA Membership and hard copy subscriptions for members can be purchased here

Click here for more information on how Institutions and Libraries can purchase subscriptions.

PDMA members have full access to JPIM articles dating back to 1984. Login and access JPIM  articles here. Non-members may access abstracts



PDMA's Career Center: How Can We Help You?

Job Seekers: Connect with employers who are looking for your skills and experience. Tired of searching through hundreds of job postings to find your next opportunity? Your search is about to become easier. Click here to visit the PDMA Career Center and browse hundreds of open product developement and innovation positions.

Employers: The best and brightest product development and product management professionals are PDMA members. Access this targeted and qualified pool of talent by advertising your jobs on the PDMA Career Center. Take advantage of the benefits today!

Refer a Friend to PDMA

Know someone who would benefit from joining PDMA?

Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section of the membership application. At the end of the quarter, we'll send you check. Easy as that.

Quick Links
Visions Magazine
Webcast Series

Advertise with PDMA
Email PDMA for more information.

Submit a Book Review
Earn PDHs for NPDP Recertification by writing a book review for PDMA! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Connect with PDMA

Feedback & Submissions
Send your feedback, submissions and questions to Elizabeth Conner.

Mark Your Calendar for the PDMA 2015 Annual Conference! PDMA Innovation Maturity Model Official Partner Training Session
Book Review: Soft Skills Revolution: A Guide for Connecting With Compassion for Trainers, Teams, and Leaders Have You Caught the Latest Issue of PDMA Visions?
PDMA Chapter and Global Affiliate Events Develop Your Partnership with PDMA in 2015
Congratulations on Your NPDP Certification  


Mark Your Calendar for the PDMA 2015 Annual Conference!

Join PDMA and hundreds of fellow product development professionals at the 2015 Annual Conference, November 7-11 at the Disneyland Hotel in Anaheim, California. This year's revamped event features:

  • A new conference design to maximize peer-to-peer learning in all areas of product development: identification/opportunity; creation; launch; and measurement
  • Additional educational breakout sessions in organized topical tracks
  • Experiential learning adventures throughout Disney properties
  • Visionary keynotes talk methodology, culture and leadership
  • OCI Award Dinner ticket now included in full conference registration fee
  • Elevated evening events on Sunday, Monday and Tuesday to build relationships that extend beyond the conference
  • A family-friendly location for extended vacation time

How Can You Position Yourself as an Expert? Apply to speak at the PDMA 2015 Annual Conference! There's still time to submit your presentation by May 29.

Speaking at the PDMA 2015 Annual Conference offers an excellent opportunity for you to:

  • Interact with a diverse group of product development professionals from all verticals
  • Broaden your reach
  • Meet new audiences

PDMA is seeking a variety of session formats. To learn more and to submit your proposal by May 29, go to the  Call for Speakers Submission Page.

Registration for PDMA 2015 Annual Conference opens soon.


PDMA Innovation Maturity Model Official Partner Training Session

"A Flexible Maturity Model for Accelerating Your Product Innovation"

Registration is still open for the Innovation Maturity Model training session which is a program of 2 1/2 days of training that is taking place Wednesday, May 27 – Friday, May 29, 2015 at PDMA Headquarters in Chicago, IL. Partner trainees will master the principles of the Innovation Maturity Model, their application, and essential knowledge on how to perform assessments or audits, and how to implement the maturity model (resulting in an innovation management system) for user organizations, and if necessary conduct train-the-trainer sessions.

This workshop is offered in the introductory period of PDMA's standards to allow prospective users and consulting/auditing partners to quickly get a firm grasp on its contents and be able to scale the required knowledge in their organizations.

The trainees (max. 30 participants) will receive the PDMA's core set of standards documentation, various tools and templates as course materials needed to assess or train customers in the essentials of the Innovation Maturity Model. They will also receive the slides of the sessions and tools as required. They will also get background support to guide them through their first assessments or consulting projects.

It is the first truly international, public innovation maturity model of its kind, and offers an integrated, coherent view on how organizations, of any kind (profit, non-profit, public) can become and stay innovative. The standards are universal, meaning any organization can adopt it, meaning implement its thorough thinking and structures.

Learn more about and register for the PDMA Innovation Maturity Model Training Session here.


Book Review: Soft Skills Revolution: A Guide for Connecting With Compassion for Trainers, Teams, and Leaders

Written by Maxine Kamin; Reviewed by Jerry Mulenberg, PMP

This book provides a clear definition of what “soft skills” are, a detailed description of their relevance, and an understanding of how to develop them in individuals and teams. Although the title states that the primary audience for the book is trainers and teams, the content is equally essential to the third stated group, leaders who want to improve their skills in managing projects, groups, and even companies.

We, of course, all have an idea of what “soft skills” mean but like many terms we use without thinking much about them, each of us most likely has a slightly different understanding of what they really are. The author, Maxine Kamin, solves this dilemma for us with a simple definition of soft skills as, "interpersonal skills that demonstrate a person's ability to communicate effectively and build relationships with others” (p. 12). These two things, she says, are most important in dealing with others at work and in our non-work lives, and describes their relevance to “problem solving, negotiation, and team building” (p. 12). She develops the argument for why they are important, how they evolved, and what it takes to learn them. They are important, she says, because they work.

Read more.


Have You Caught the Latest Issue of PDMA Visions?

PDMA Visions was distributed earlier this Spring - don't forget to check it out if you haven't had a chance! This year's first issue of Visions features articles written by product development leaders who take familiar concepts and turn them on their head.

Are your digital innovations being sabotaged by existing, "status quo" products? Are you following "best practices" that really aren't best practices? Which came first: the innovation process design or the software tool enablement? Get ready to think with our brain-teasing features

In case you missed it, access your copy today!

Member Access to Visions: Visit the PDMA website, login in to the website and click to download from the 2015 Visions archive.

Non-Member Access to Visions: Please visit the PDMA online store to access all current and past issues of Visions.

If you are interested in writing for upcoming issues of Visions, please contact Managing Editor Dennis Coyle.


PDMA Chapter and Global Affilate Events

Join Us for an Upcoming Susatainable Innovation SIG Webcast on June 9, 2015

"True Price: Valuation of Social and Environmental Externalities"

Resource scarcity, population growth, economic development, lower transaction costs and more effective regulation: companies face a ‘new normal’. Impacts upon society that arise outside of the market – externalities – are growing, and yet companies simultaneously face the prospects that they must internalize such externalities at higher rates than ever before. As a consequence, factors that previously were not priced, such as water or underpayment, are increasingly priced and impacting companies’ bottom lines. Organizations can anticipate and stay ahead of this trend by engaging in true pricing. True pricing is the monetary valuation of social and environmental externalities.

What are the hidden social and environmental costs and benefits of your products and what is the effect of these costs on the financial return, now and in the future? How can we reduce these costs profitably? Or what social, environmental and economic value does our organization create, next to your standard financial results? And which external social, environmental and economic costs are there at company-level?

Join us to hear how Michel Scholte, Director of External Affairs and co-founder of True Price is helping companies to determine the social and environmental costs and benefits of their products.

Attend This Webinar to Learn About...

  • What a True Price is
  • How other companies determined their True Price
  • How a monetary valuation can be put on social and environmental externalities

Date/Time: Tuesday June 9, 2015 at 11:00 AM ET
Speakers: Michel Scholte, Director of External Affairs
Title: "True pricing: valuation of social and environmental externalities"

Registration: Free for Members; $10 for Non-members

All Upcoming Chapter and Global Affiliate Events


Develop your partnership with PDMA in 2015 by considering our wide array of Year-Round Sponsorship Opportunities.

PDMA is proud to share the 2015 PDMA Partner Program - a quick reference for all sponsorship opportunies in the coming year! A few options that may be a fit for your company:

  • Advertisement in Connections E-Newsletter to all PDMA members and prospects
  • Web Banner on the PDMA Homepage
  • Sponsored Webcast through PDMA
  • Advertisement in Visions, PDMA's digital magazine

And more! Let's drive innovation together.Contact the PDMA Sales Team today or check out the Year-Round Sponsorship Opportunities page on


NPDP Certified Individuals April 2015

Congratulations to the PDMA community members who earned their NPDP certification in April!

Dirk Schuttle Audion Elektro BV
Garrett Wolfe PwC
Joyce Beeris Rabobank International
Lucas Campos Coesia Group
Veronica Janssen US Bank
Weijen Huang Merit Lilin Ent. Co., Ltd.
Thomas Krane Brains@YourService