Deadline Approaching: Submit Your 2015 OCI Award Nominations Today
Deadline for Nominations is March 2, 2015
The Outstanding Corporate Innovator (OCI) Committee is in the process of identifying candidates for the 2015 OCI Award. We are looking for organizations that demonstrate the use of disciplined practices to continuously develop and launch a stream of value creating new products and services.
Firms, regardless of size or industry, which meet select criteria, are candidates. Please help us identify the 2015 OCI candidates by completing the simple online nomination form.
To learn more about the award, criteria and the past recipients click here.
Join PDMA at the Economist Events' Innovation Forum
March 26, 2015 | Chicago, IL
Join PDMA with our special $400 discount at The Economist Events' annual Innovation Forum as it makes its debut in Chicago on March 26, 2015 at the Four Seasons Hotel. The event will explore the urgency of innovation in established industries, including manufacturing, health care, agribusiness and more.
The conference, chaired by The Economist 's China business and finance editor, Vijay Vaitheeswaran, will push the innovation challenge beyond Silicon Valley. Attendees will learn from real-world leaders at companies, including Google, GE, Honeywell and HP, who are driving profits and contributing to global economic growth.
Some of the confirmed speakers include:
- Jordan Brandt, Technology futurist, Autodesk
- David Cote, Chairman and chief executive, Honeywell
- Margo Georgiadis, President, Americas, Google
- Robert Fraley, Executive vice-president and chief technology officer, Monsanto
- Mehmood Khan, Chief scientific officer, global research and development, PepsiCo
- Shane Wall, Chief strategy and technology officer, HP
- Vivienne Goldstein, Director, innovation acceleration and co-founder, GE Fastworks, GE
A full program and list of speakers can be found here. Save $400 on the standard rate with our special code: EMPMPPDM here.
Volunteer with PDMA in 2015
Would you like to get more involved with PDMA in 2015? PDMA offers several ways to get involved in the association at the local, national or international level. Currently we are seeking submissions for our volunteer committees.
If you are interested in volunteering on one of the standing PDMA Committees, click here for more information.
Book Review: The Wide Lens: What Successful Innovators See That Others Miss
Review by Teresa Jurgens-Kowal, PhD, NPDP
Even with a systematic approach to innovation, including customer focus and advanced technologies, new products can fail when commercialized. Ron Adner's book, The Wide Lens, describes a broad view of innovation addressing the entire “ecosystem”.
In the Introduction and Part I (Chapters 1 through 3), Adner provides case study examples of failed innovations. While HDTV, run-flat tires, and 3G telephone technology all held early promise, each innovation failed to initially recognize the whole pathway to success. These risks to innovation success are identified as:
- Execution focus, and
- Adoption chain.
Adner discusses these uncertainties in the ecosystem of innovation as a lack of understanding of all customers in the value chain or required partners to deliver a new product to an end-user. Ultimately, elements of each failed innovation came to market as a consistent product, yet the lead developing company paid a high price for the original effort.
Part II of The Wide Lens (Chapters 4 through 6) introduces tools that a new product development (NPD) practitioner can apply to improve success rates. The author suggests “mapping the ecosystem” to fully imagine all of the entities and partnerships necessary to take a product from manufacturing to the end-user. A simple traffic light assessment (red, yellow, green) can help the NPD team understand weaknesses in their innovation ecosystem.
Save the Date: Innovation Management System Framework Training Session
PDMA's Innovation Management System Framework Training Session offers an integrated, coherent view on how for-profits, non-profits and public organizations in any country can become truly innovative - and stay that way.
Save the Date: Monday, April 20 – Wednesday, April 22, 2015
Location: PDMA Headquarters, Chicago, IL
Together, PDMA and the TIM Foundation provide this essential training, equipping all attendees with the core standards documentation, tools and templates, and course materials needed to implement the innovations standards at their own companies. Trainers will be available as additional resources for attendees, even after they have completed the course.
Attendees who pass the course exam and wish to take training one step further can qualify to become official certified PDMA and TIM consultants, trainers or auditors. Once a company becomes an official partner, it can perform consulting activities, and assist user organizations, such as their customers, to also become certified users of the PDMA-TIM's Product Innovation Management System Framework.
Learn more about the Product Innovation Management System Framework. Stay tuned for more information on the training session and registration will open soon. Please contact firstname.lastname@example.org with any questions.