January 15, 2015

Renew Today to Maintain Your PDMA Member Benefits!

Did your PDMA membership expire at the end of 2014? If so, your PDMA membership has fallen into a grace period that lasts until March 31, 2015. Login to renew your membership today.

Not a PDMA member? You should be! Sign up today!

PDMA offers both domestic and international membership options. Contact with questions about renewing or joining as a new member.

Find 1,000+ new products available to manufacture, license, market and more! June 16-18, 2015 in Pittsburgh, PA. Click the INPEX icon to pre-register to attend at no cost!

PDMA's Career Center: How Can We Help You?

Job Seekers: Connect with employers who are looking for your skills and experience. Tired of searching through hundreds of job postings to find your next opportunity? Your search is about to become easier. Click here to visit the PDMA Career Center and browse hundreds of open product developement and innovation positions.

Employers: The best and brightest product development and product management professionals are PDMA members. Access this targeted and qualified pool of talent by advertising your jobs on the PDMA Career Center. Take advantage of the benefits today!

Harness the magic of innovation and align your strategic objectives with your product and service development plans at HBS Executive Education's Leading Product Innovation program.

Develop Your Team. Invest in a PDMA Corporate Membership.

PDMA Corporate Membership helps companies take their new product development commercialization to the next level by focusing on improving employee productivity, tools and processes.

Whether your company needs help creating new product ideas, marketing new products or providing insights into your customers, PDMA provides the knowledge and resources your company needs to succeed.

Read more about the benefits of PDMA Corporate Membership.

Refer a Friend to PDMA

Know someone who would benefit from joining PDMA?

Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section of the membership application. At the end of the quarter, we'll send you check. Easy as that.

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Submit a Book Review
Earn PDHs for NPDP Recertification by writing a book review for PDMA ! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

Connect with PDMA

Feedback & Submissions
Send your feedback, submissions and questions to Elizabeth Conner.

2015 Outstanding Corporate Innovator (OCI) Award Nomination Process is Open PDMA Announces 2015 Board of Directors
Volunteer with PDMA in 2015 Book Review: Innovation and Growth: What Do We Know?
Deepen Your Knowledge of New Product Development with JPIM PDMA Chapter Events
Congratulations on Your NPDP Certification  


2015 Outstanding Corporate Innovator (OCI) Award Nominaton Process is Open

In 2014, PDMA celebrated 27 years of recognizing and rewarding organizations which have achieved sustained and quantifiable business results from new products and services. At the 2014 Annual Conference in Denver, CO the 2014 OCI Winners, Novozymes and Starbucks, shared with the attendees the practices which have contributed to their ability to consistently create and capture value through innovation.

The OCI Committee now starts the process of identifying candidates for the 2015 OCI Award and your help is needed. We are looking for organizations which can demonstrate the use of disciplined practices to continuously develop and launch a stream of value creating new products and services. The specific criteria are:

  • Sustained success in launching new products over a five-year time frame. This measure confirms the winner's approach to innovation and new product development goes beyond a single major product success. The winner's new product track record over an extended period provides adequate time to establish its ability to perform at an exceptional level in new product development.
  • Significant company growth from new products. This standard insures that new products that simply upgrade and replace previous company products are not considered the sole basis of outstanding performance.
  • Well defined new product development practices and processes that can be described to others. Since the OCI Award is seen as a learning tool for other practitioners, it is essential that the winner have new product development practices and processes that can be described adequately to the membership.
  • Distinctive innovative characteristics and intangibles. This standard recognizes unique and innovative characteristics of the organization's approach to the new product development process that make it particularly suitable for the organization. It also provides for the recognition of noteworthy intangibles including the organization's culture.

Firms, regardless of size or industry, which meet the above criteria, are candidates. Self-nominations are encouraged.

Please help us identify the 2015 OCI candidates by completing the simple nomination form to submit your nomination(s).

To learn more about the award and the past recipients click here. Thank you for your help maintaining OCI as a valuable PDMA asset. If you have any questions please feel free to contact Suzanne Thompson, Chair, OCI Committee.

PDMA Announces 2015 Board of Directors

PDMA is pleased to announce the 2015 Board of Directors.

Executive Committee
Charles Noble, PhD – Chair
Peter Bradford, NPDP – Vice Chair
Brad White – Secretary-Treasurer

Allan Anderson, NPDP
Meredith Baratz
Marie-Caroline Chauvet
Jeff Thompson
Suzanne Thompson
Steve Uban, NPDP

Congratulations! We're thrilled for what 2015 has in store.

Volunteer with PDMA in 2015

Would you like to get more involved with PDMA in 2015? PDMA offers several ways to get involved in the association at the local, national or international level.

Currently we are seeking submissions for our volunteer committees.

If you are interested in volunteering on one of the standing PDMA Committees, click here for more information.

Book Review: Innovation and Growth: What Do We Know?

Written by Faculty Members of the Olin Business School at Washington University in St. Louis, Missouri. Ed., Anjan Thakor

Review by Adam Gardner

Innovation and Growth  is a collection of papers authored by faculty members of the Olin Business School at Washington University in St. Louis, Missouri, and edited by Anjan Thakor. Each of the papers or chapters included in this book is a self-contained piece of work and there is no need to read the book in any particular order. Having said that, Chapter 1 is a good overview of the book and would provide a nice guideline for the time-pressed reader who is intent on picking and choosing their chapters.

This book is divided into two very different parts. The first part, which is labelled Part A, focuses on summarizing the academic research on innovation from a few different functional perspectives. The authors provide high level summaries of where the research is currently in their respective fields, cite other relevant works, and generally cover a lot of ground in a short number of pages. Readers looking to dig deep into the current body of knowledge will find this portion of the book relevant and potentially end up with several additions to their reading list. The second part, labelled Part B, offers guidance and perspective for the innovation manager. This part of the book is less academic and more actionable in nature.

Read more.

Deepen Your Knowledge of New Product Development with JPIM

The Journal of Product Innovation Management (JPIM) is an interdisciplinary, international journal that seeks to advance our theoretical and managerial knowledge of product and service development.

The journal publishes original articles on organizations of all sizes (start-ups, small-medium enterprises, large) and from the consumer, business-to-business, and institutional domains. Authors across the world from diverse disciplines and functional perspectives are welcome to submit to the journal.

Accessing the leading academic journal devoted to product development is easy!

Access for PDMA Members: An electronic subscription to JPIM is included with your PDMA Membership. Please note that hard copy subscriptions for members can be purchased for $35 here. Note that your hard copy subscription will last for one year from purchase.

PDMA members have full access to JPIM articles dating back to 1984. Login and access JPIM articles here. Click here for more information on how Institutions and Libraries can purchase subscriptions.

Access for Non-PDMA Members: Non-members may access abstracts.

Please contact with any questions about accessing JPIM in 2015. As a member benefit, we hope you will find the content engaging and informative.

PDMA Chapter Events

Highlight on PDMA Boston Chapter Upcoming Event: Creativity: It's Not Just About the Front End of Innovation

Creativity, the production of novel ideas that serve a purpose, is the starting point for innovation and an essential input for growth in our companies and in our economy at large. But creativity also has application well beyond the front end of innovation and can be deliberately invoked to assist with challenges and opportunities presented at all stages of new product development.

Join the Greater Boston PDMA on Thursday, February 26th, to hear Cortney Zwart, Innovation and Creative Problem Solving Consultant lead a discussion on how creativity operates, how to apply it to challenges, how to elicit it within your team and what's required from your organization to support it. Register now for this event and network with other product development, product management and innovation professionals in the Boston area.

Speaker: Courtney Zwart, Consultant – Innovation & Creative Problem Solving

Event Date:  Thursday, February 26th, 2015


  • 5:30 – 6:30 PM: Networking (food and soft beverages provided)
  • 6:30 – 7:30 PM: Courtney Zwart
  • 7:30 – 8:15 PM: Q&A
  • 8:15 – 9:30 PM: Post-Event Networking

Justin Harper, Greater Boston Chapter President

All Upcoming PDMA Chapter Events

NPDP Certified Individuals December 2014

Congratulations to the PDMA community members who earned their NPDP certification in December!

Yu Hsun Chen Fubon Insurance Co., Ltd.
Jeffrey Kinane DW Surface Tech