July 17, 2014

Develop Your Team. Invest in a PDMA Corporate Membership.

PDMA Corporate Membership helps companies take its new product development commercialization to the next level by focusing on improving employee productivity, tools and processes.

Whether your company needs help creating new product ideas, marketing new products or providing insights into your customers, PDMA provides the knowledge and resources your company needs to succeed.

Employees who join PDMA under a Corporate Membership gain knowledge sharing with peers, recognition opportunities, tools and resources to help employee and mangement teams, timely industry information, insight to processes, and so much more.

Read more about the benefits of PDMA Corporate Membership.

Proto Labs produces custom prototype parts in as quick as one day, helping product designers fail fast, iterate faster (and more often) and confidently launch market-ready products with speed.

Refer a Friend to PDMA

Know someone who would benefit from joining PDMA?

Participate in the Refer a Friend Campaign to receive $50 for each new member you recruit. Simply have them enter your name in the "Referred By" section of the membership application. At the end of the quarter, we'll send you check. Easy as that.

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Earn PDHs for NPDP Recertification by writing a book review for PDMA ! Learn how here.

Contact Theresa Jurgens-Kowal, PhD, NPDP with questions or submissions.

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Send your feedback, submissions and questions to Elizabeth Conner.

PIM14: Actionable Ideas and Turnkey Tools Book Review: Brand esSense: Using Sense, Symbol and Story to Design Brand Identity
Book Review: Creating Innovative Products and Services: The FORTH Innovation Method PDMA Chapter Events
PDMA Visions Highlights PDMA's Product Innovation Managements Standard Congratulations on Your NPDP Certification


PIM14: Actionable Ideas and Turnkey Tools

Calling all disruptive thinkers, status-quo challengers, risk takers, and change agents - it is time to drive innovation in your organization!

PDMA's Product Innovation Management (PIM) Conference is a once-a-year opportunity to connect with the global product development community. Immerse yourself in an ecosystem of practitioners, academics and solution providers to learn how different industry verticals and global markets are driving innovation.

So why PIM?

Ready to make the leap? Register now for PIM2014: October 18-22 in Denver, Colorado and listen to keynote speakers from Intel, USC, GE and more. Follow #PIM14 on Facebook, LinkedIn and Twitter for real-time conference updates!

Register for PIM 2014 before August 1, 2014 , and receive a complimentary registration to the Outstanding Corporate Innovator Award dinner on Tuesday, October 21 - a $75 value. The OCI dinner provides an intimate setting for increased one-on-one networking and further access to learn from the award winners.

The Six Principles of Strategic Portfolio Management: How Good Is Your Company?

Take a five-minute survey now. Identify strengths & weaknesses. See how your company ranks against others in our database.

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Book Review: Brand esSense: Using Sense, Symbol and Story to Design Brand Identity

By Neil Gains. Review by Teresa Jurgens-Kowal, Ph.D., NPDP

Much of the customer data gathered during the market research phases of new product development (NPD) is focused on positioning the product upon commercialization. New products attempt to solve a customer's problem while the marketing collateral yields an emotional link with the consumer. ”Brand esSense” by Neil Gains goes a step further in advising the branding decisions based on human senses.

The author identifies a logical framework for product branding involving senses, symbols, and stories. About half of Gains' book is dedicated to explaining the breadth and depth of human senses. Chapter 1, for instance, includes data demonstrating that we humans respond to our perceptions and expectations more than we do to “what's really out there” (pg. 12). Effective marketing of new products certainly relies on customer's perceptions as well.

Read more.

Free NPD-RiskAssessor™ Demo

Understanding and responding to the specifics of risks on individual NPD projects or across a portfolio of projects is major gap in capabilities for many organizations. NPD-RiskAssessor™ is a software tool and statistical model, coupled to experience tested methods and approaches, which enables the very important advancement of risk assessment and management capabilities.

Sign up for a free demo specific to your project today!

Book Review: Creating Innovative Products and Services: The FORTH Innovation Method

By Gijs van Wulfen. Review by Stephane Bardin, NPDP

Developing new products is daunting.  Yet new products are critical to the long-term success of any organization.  They invigorate your product portfolio, enlarge your bottom line, and interest new consumers to discover your products.  The hard reality, though, is that the failure rate of new products is somewhere between 25-45%.  While the Stage-Gate system, developed by Robert Cooper, has been a very useful tool to standardize and systematize the development of new products, it remains a framework that companies have to adapt to their needs. 

What the Stage-Gate framework lacks is a specific roadmap to get from the Discovery Stage to the Development Stage.  That is what Gijs van Wulfen's book, Creating Innovative Products and Services – The FORTH Innovation Method, offers.

Read more.

PDMA Chapter Events

Pittsburgh Chapter July Event Highlights the Importance of Startup Accelerators

Startup accelerators are changing the local and national product development landscape and represent some of the best opportunities for innovation. The Pittsburgh Chapter reached out to current start-up community thought leaders to give insights and perspectives on the impact of accelerators.

On July 16th , the Pittsburgh Chapter hosted “What are Startup Accelerators and Why Established Companies Should Care” at AlphaLab Gear, a nationally-ranked startup accelerator.

Dr. Susan Cohen, co-author of “ Accelerating Startups: The Seed Accelerator Phenomenon ” presented the keynote address where she discussed the state of the accelerator movement across the United States.

Kit Needham, CMU Entrepreneur in Residence at Project Olympus, added to the presentation by discussing local innovation ecosystem, and where and how accelerators fit. A panel of representatives from established companies who have worked with or mentored startup companies also shared their experiences.

This event marks the fourth valuable topic that the Pittsburgh Chapter's Programming Committee scheduled for local product development professionals in the area.

For Pittsburgh Chapter event updates, join our mailing list, or find us on LinkedIn and Twitter @PDMApittsburgh

Upcoming PDMA Chapter Events

PDMA Visions Highlights PDMA's Product Innovation Management Standard

For some, the term “innovation standard” might sound as ridiculous as “jumbo shrimp” and equally as contradictory. However, PDMA's Product Innovation Management Standard can take your company's innovation to the next level through its unparalleled blend of science and practice. Help your organization along the road of ongoing improvement by defining terms and creating a roadmap for future success. For more information about PDMA's Product Innovation Management Standards, read the cover story of PDMA's newest issue of Visions .

NPDP Certified Individuals June 2014

Congratulations to the PDMA community members who earned their NPDP certification in June!

Samuel Courtemanche Oldcastle Canada
Chin-Chuan Ho ChungHwa Telecom
Chi-Yu Lin  
Jingting Chen Advanced Digital Broadcast, Ltd.
Yung-Sheng Change  
Yufu Ku  
Devin Bedwell Kalypso
Matthew Scudder Millennium Systems International
Soundarya Matta  
Timothy Zyk Scottrade
Arianne Boyer  
Chad Solomon Innovation Framework Technologies
David Grazman, PhD Joint Commission Resources/Joint Commission International
Scott Pesta Kichler Lighting
Sheri Miller Cricket Wireless