November 21, 2013

Featured Companies

New Product Blueprinting

Read about 4 Awkward Realities and 12 New Rules to Reinvent VOC and your innovation, from New Product Blueprinting's Dan Adams. Download FREE now!


Strategy 2 Market

Specializing in new product development strategy, process, portfolio management, organization and market understanding



Learn how to achieve greater success and full visibility into your NPD process with MindMatters unique New Product Development solution. Click here – you’ll like what you see and you’ll get a free coffee mug!


Chicago Booth School of Business

Learn best practices from leading experts in product innovation, development and implementation strategies. Develop a New Products System, Marketing Launch Plan, Sales Forecasting and more. 5-day program. Download brochure.

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PDMA Headquarters News Upcoming PDMA Webcasts
The Edison Awards Inside Q3 2013 Visions Magazine

PDMA Headquarters News

Now Accepting Nominations for the OCI Award: Nomination Deadline is March 3, 2014

The Outstanding Corporate Innovator (OCI) Committee has begun the process of identifying candidates for the 2014 OCI Award. We are looking for organizations that demonstrate the use of disciplined practices to continuously develop and launch a stream of value creating new products and services.

Firms, regardless of size or industry, which meet select criteria, are candidates. Self nominations are encouraged. Please help us identify the 2014 OCI candidates by completing the simple nomination form.

To learn more about the award, criteria and the past recipients click here.

PDMA Announces New Community Benefit: Book Review Archive

With the all the product development books that are published each year, we know it’s hard to determine which are applicable and are worth the trip to the store (or the search through Amazon). To help arm you with the most knowledge, PDMA has pulled 10 years of book reviews, previously published in our Journal of Product Innovation Management, and aggregated them in one easy location on the PDMA website.

Current reviews will continue to be posted to the page and past years’ reviews can be searched for by book title or author. Best of all, you can comment on each book review to let the community know what you think.

Upcoming PDMA Webcasts

Free Webcast: Reinventing VOC for B2B: 12 New Rules from New Product Blueprinting

Presented by: Dan Adams and Dave Loomis, Advanced Industrial Marketing

This webcast will cover four awkward realities and 12 new rules that offer a great summary of topical points for Product Developers involved in Business-to-Business (B2B) organizations. Download a free interactive e-book “Reinventing VOC for B2B” to get a preview of the content.

This webcast is appropriate for all titles and levels interested in Voice-of-the-Customer (VOC) and product innovation, from operations to the C-suite.

Join Dan Adams and Dave Loomis from Advanced Industrial Marketing on December 12, 2:00-3:00 EST / 1:00-2:00pm CDT, where you will:

  1. Learn why your current VOC is boring and why your NPD process is backward.
  2. Understand how to drive to desired customer “outcomes”, not just implement customer ideas.
  3. Discover what interviewing down the value chain will do to improve your innovation success.

Register for FREE now!

The Edison Awards

Nominations Being Accepted Through December 6

The Edison Awards, which recognize and honor the best in innovations and innovators, announced the opening of its Call for Nominations. Throughout its rich history, the Edison Awards have recognized game-changing innovations that are at the forefront of new product and service development, marketing and human centered design, and are one of the highest accolades a company can receive in the name of successful innovation.

Since the inception of the program, Edison Awards has recognized the best new products and services, and has made it commonplace for winning products and services to quickly become household names and easily recognizable brands across the world.

Read more about the awards here and watch YouTube videos about the Edison Awards.


PDMA Publications

Inside Q3 2013 Visions Magazine

The Q3 issue of Visions hit email inboxes last month. The issue includes a feature titled"Hijacked again! Three Trends in the Field of VoC—Some Welcome, Some Not" by Gerry Katz, NPDP. See an excerpt below:

"In 2006, I published an article in Visions entitled, 'Hijacking the Voice of the Customer,' in which I condemned the misuse of the term Voice of the Customer (VoC) and those who were unfairly criticizing its effectiveness. The way they talked about it felt like a hijacking—forcing it to a destination where it was never intended to go. Well, it’s still happening, although today, it’s not all bad. In fact, some of it is actually welcome.

I observe three major trends going on in the field of VoC, each with a group of staunch advocates leading the way. I’ve dubbed them:

  1. The naysayers;
  2. The stretchers; and
  3. The technovangelists."

Want to read more? Check your inbox for the Q3 issue!

We hope you enjoy Q3's issue and welcome your feedback on the content and new digital format. Do you have comments, questions or suggestions to share? Contact Editor-in-Chief Dennis Coyle to let us know what you think!