October 17, 2013

Featured Companies

New Product Blueprinting

Read about 4 Awkward Realities and 12 New Rules to Reinvent VOC and your innovation, from New Product Blueprinting's Dan Adams. Download FREE now!


Strategy 2 Market

Specializing in new product development strategy, process, portfolio management, organization and market understanding



Learn how to achieve greater success and full visibility into your NPD process with MindMatters unique New Product Development solution. Click here – you’ll like what you see and you’ll get a free coffee mug!


Chicago Booth School of Business

Learn best practices from leading experts in product innovation, development and implementation strategies. Develop a New Products System, Marketing Launch Plan, Sales Forecasting and more. 5-day program. Download brochure.

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PDMA Headquarters News Upcoming PDMA Webcasts
Inside Q3 2013 Visions Magazine Chapter and Affiliate News

Only One More Week Until PIM 13! Join Us in Arizona.

PDMA Headquarters News

Register for PIM 13 by Today to Enter into a Free Hotel Stay Raffle!

PDMA's PIM 13 conference equips you with product innovation tools from leading practitioners to deliver impressive results.

As our way of saying 'thanks for joining us in Phoenix,' we're making a special offer. If you register by today, Thursday, October 17, you'll be entered in a grand-prize raffle to win a free hotel stay at the Frank Lloyd Wright-inspired Arizona Biltmore hotel for the PIM 13 conference.

The winner will be announced Friday, October 18 (already registered? Don't worry, you've been entered.) .

PDMA Announces New Community Benefit: Book Review Archive

With the all the product development books that are published each year, we know it’s hard to determine which are applicable and are worth the trip to the store (or the search through Amazon). To help arm you with the most knowledge, PDMA has pulled 10 years of book reviews, previously published in our Journal of Product Innovation Management, and aggregated them in one easy location on the PDMA website.

Current reviews will continue to be posted to the page and past years’ reviews can be searched for by book title or author. Best of all, you can comment on each book review to let the community know what you think.

Upcoming PDMA Webcasts

How Lean Agile Changes the Product Manager's Job

The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes? What new powers do product manager’s gain, and how can you use them effectively?

Join Andy Singleton from Assembla, Inc. for the November 7, 1:00-2:00pm CST Webcast, where you will learn:

1. What Lean Agile is, and how it makes companies more competitive
2. How Lean Agile processes change the product manager’s job
3. How to recruit and manage “story owners” to ensure the delivery of features with high value to customers

Register now!

PDMA Publications

Inside Q3 2013 Visions Magazine

The Q3 issue of Visions hit email inboxes earlier this month. The issue includes a feature titled "An NPD Professional’s Entrepreneurial Journey
Using the Principles of Effectuation." See an excerpt below:

"This article illustrates the effectuation concept in action within the context of a new venture undertaken by a former corporate new product development (NPD)
manager. The tension developed in this story emerges from applying effectuation theory to an entrepreneurial venture versus being fully engaged in a causation-oriented corporate environment using Stage-Gate® and other tools. While this particular story is ongoing, the hope is to encourage other corporate-based NPD mangers to consider
an alternative experience—the sometimes frustrating but personally rewarding journey of entrepreneurship."

Want to read more? Check your inbox for the Q3 issue!

We hope you enjoy Q3's issue and welcome your feedback on the content and new digital format. Do you have comments, questions or suggestions to share? Contact Editor-in-Chief Dennis Coyle to let us know what you think!

Chapter and Affiliate News

PDMA Supported Event: LaFutura 2013

LaFutura is a network and an annual gathering of futurists, innovators and trendspotters from all over the world. On November 11, 2013, the fourth edition of LaFutura will take place in Amsterdam. The goal of this meeting is to map the business of trend research and future insights. The outcome of LaFutura 2013 will be a framework of the future industry of today and a road map to the future industry of tomorrow.

PDMA members can join this event at discounted prices. You are welcome to register to this international co-working unconference now! Click here for more information.

LaFutura 2013 will be a co-working unconference. People from all disciplines working with trends and the future are invited, from trend researchers to scenario planners and from concept developers to innovation managers. There will be no celebrity keynote speakers and no impressive slideshows and presentations. Participants will bring in their expertise and knowledge and share insights and ideas in a dynamic format.
Learn more and spread the word by using #lafutura2013 on your social networks.