August 22, 2013

Featured Companies

Advanced Industrial Marketing

Read how the world's largest B2B companies bring focus to the fuzzy front end to improve new product success! Get your FREE book! (First 100 respondents)


Chicago Booth School of Business

Learn best practices from leading experts in product innovation, development and implementation strategies. Develop a New Products System, Marketing Launch Plan, Sales Forecasting and more. 5-day program. Download brochure.

Strategy 2 Market

Specializing in new product development strategy, process, portfolio management, organization and market understanding

Upcoming Chapter Events

Carolinas Chapter

September 12, 2013

Market Research on a Shoestring

Chicago Chapter

August 30, 2013

Getting Beyond Wrigley Envy: Cubs Social Rooftop Experience

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Send your feedback, submissions and questions to Kelly Rehan.

PDMA Conference Early Bird Ends Soon - Register Today!
Upcoming Webcasts
Q2 2013 Visions Magazine Now Available
PDMA Welcomes Its Ecuador Chapter

Do You Have "Street Smart Innovation?" Register for PDMA Georgia's 10th Annual Summit on September 26 in Atlanta.

PDMA's Early Bird Pricing for the Annual Conference Ends September 14. Lock in Your Price Today!

Here's what's new at PIM13 this year:

Experience immediate practical application. At our new Brains-On Interactive Sessions, each keynote will prepare a post-session activity so you can immediately drive home what you learn. These small-group working sessions are designed to give you invaluable feedback straight from the experts themselves. Are you ready to meet The PIM Brain Trust?

In addition, due to the success of last year’s Labs, we’ve upped the ante – PDMA is proud to introduce our brand-new Innovation Challenge Workshops. Examine real-life innovation problems and discover new lessons as you pool resources amongst your peers. These four-hour workshops will take place throughout PIM 13 and will feature topics like corporate case studies, typical innovation hurdles, agile innovation, portfolio development and more.

Register today to lock in your early bird rate.

Please remember to book your hotel accommodations at the Arizona Biltmore for PIM 2013. Rooms are going fast so be sure and secure the discounted rate today! Click here to reserve a room online.

Upcoming Webcasts

September 5 Webcast: The Power of Embedded Predictive Analytics

Join Mark McNally from Predixion Software and James Taylor from Decision Management Solutions for The Power of Embedded Predictive Analytics Webcast on September 5, 1:00-2:00pm CT.

View the description and register now.

September 26 Webcast: Successful Innovations: How Companies are Creatively Meeting the Need for Growth with New Products

Join Susan Ward from ITECS Innovative Consulting for the September 26, 1:00-2:00pm CT webcast.

View the description and register now.

PDMA Publications

Q2 2013 Visions Magazine Now Available

Have you checked out the latest issue of Visions yet? PDMA members should have received a link to the issue in their inbox last month. The issue contains a feature called "Embrace Change by Embracing Innovation." Get a glimpse at what you'll learn in the excerpt below:

"The business world has always had a contradictory attitude toward change. At a cognitive level, companies acknowledge that ignoring change can be dangerous to their health—sometimes even fatal. However, that acknowledgment doesn't always translate to action. Business literature should shoulder some of the blame."

Want to read more? Join PDMA to gain access to this and past Visions issues.

Already a member but didn't see the email link? Go to PDMA's online store to access your electronic issue today.

We hope you enjoy Q2's issue and welcome your feedback on the content and new digital format. Do you have comments, questions or suggestions to share? Contact Editor-in-Chief Dennis Coyle to let us know what you think!

Chapter and Affiliate News

PDMA Welcomes Its Ecuador Chapter

We are living in a time when good ideas are coming from emerging countries, and Latin America is one of three regions where multinational companies are expected to grow in 2013. Latin America is well positioned to lead the global economic recovery if it maintains its current growth rate.

So, continuing with the PDMA┤s vision, a group of professionals in Ecuador led by Geovanny Romero, NPDP, are working to establish Ecuador's PDMA chapter in the coming months. VP of Regional Development - Latin America, Oscar Acu˝a, NPDP, has aided in the creation of a business plan for the Ecuadorian team.

One of the first topics to approach will be "Innovation of the Customer Experience" for organizations and companies in Ecuador. PDMA Ecuador will start working in Guayaquil, the largest and most populated city in Ecaudor, and the largest city in terms of contribution to national GDP. Stay tuned for more news from PDMA's Ecuador Chapter!

Submitted by Geovanny Romero, NPDP.