IN THIS ISSUE
 July 25, 2013

Benchmark Your Co-creation Skills

Receive an executive report of the strategies and capabilities other companies use during co-creation when you take 15 minutes to complete this survey conducted by the 2011 PDMA Research Competition winner.

Get the Max out of Social Media

If you want to know if you are leveraging your Facebook, Twitter and LinkedIn accounts to the max, you want to take this survey conducted by the PDMA Research Foundation.

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Feedback & Submissions
Send your feedback, submissions and questions to Kelly Rehan.

3rd Annual Disruptive Innovations to Advance Clinical Trials Conference
Innovation Under Constraint: PIM 13
Book Review: Smart Products, Smarter Services, Strategies for Embedded Control

Now Accepting 2014 Board of Directors Nominations

Networking and Development Opportunities

3rd Annual Disruptive Innovations to Advance Clinical Trials

September 19-20, 2013 The Fairmont Copley Plaza, Boston, MA

Co-Chaired by Pfizer, Eli Lilly, Novartis and Janssen, DPharm is the definitive event for innovators in the clinical trial space. The entire conference introduces novel and bold approaches to help attendees think radically different about how to do clinical trials.

Program highlights include the opening presentation on designing a non-traditional clinical trial followed by a case study on alternative clinical settings. The Keynote chat features Dr Krishna Yeshwant from Google Ventures where he gives his perspective as a physician, programmer and entrepreneur on new approaches to disrupt drug development. Brand new to the program is a collaboration with MIT where they will share the results of a Hackathon on barriers to clinical trials. The conference also has special guests covering disruptive innovation from both Bloomberg Business Week and the Discovery Channel.

The dpharm event is for anyone interested in innovative approaches to changing the pace of clinical trials. PDMA members get a 25% discount with code PDMA. To register and for more information please
visit the Disruptive Innovations to Advance Clinical Trials website.

PIM 13 Secrets of Innovation Challenge: Vote for your Favorite!

Select your favorite Innovation Secret by using your 'Like' button! Pick the one photo you feel best encapsulates a key secret to innovation and innovating under constraint, and click 'Like' to cast your vote- only one vote per person.

The submitter of the entry that receives the most 'Likes' by Tuesday, July 30th at 11:59pm (central time) wins a free registration to this year's PIM 13 conference!

Share this album with your colleagues, friends and fellow product development professionals to spark ideas, generate conversation and help spread the word about the conference dedicated to innovating under constraint.

Book Review: Smart Products, Smarter Services, Strategies for Embedded Control

Mary J. Cronin. Cambridge: Cambridge University Press, 2010. 337 + xi pages.

The advance of electronics in everyday life is relentless. Not only are we surrounded by consumer electronics, but we rely more and more on products, which traditionally did not contain electronics, such as refrigerators and cars. These smart products, through the use of intelligent circuitry and interconnectivity, offer never-before-seen value, but pose challenges both to the manufacturer (trying to establish a foothold) and to the consumer (who seeks to realize the offered value). Read more.