July 11, 2013
Advanced Industrial Marketing

Read how the world's largest B2B companies bring focus to the fuzzy front end to improve new product success! Get your FREE book! (First 100 respondents)

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How Green Innovation Reformed BMW
Transform Innovation from a Random Event to Reliable System
Get Paid for Being the Innovation Genius You Truly Are
Is Your Company Going into Innovation Debt?
Book Review: Strategy by Design: A process of Strategy Innovation
Recently Certified PDMA Community Members

Now Accepting 2014 Board of Directors Nominations

Networking and Development Opportunities

Upcoming Sustainable Innovation SIG Webinar: How Green Innovation Reformed BMW

Tuesday, July 16, 11:00am, EDT
Presented by Peter Dempster, BMW Technology Office USA

Learn how one of the most advanced technology companies in the world is evolving its product planning strategy for a greener world. BMW foresees a future with electromobility and has launched forward-looking green initiatives such as Project i. Join us for this webcast to hear how BMW is planning to influence us to live more consciously and sustainably. Learn more and register here.

Upcoming Webcast: Tired of Being on the Down Side of the Business Growth Curve? – Learn How Innovation Can Be Transformed From a Random Event into a Reliable System

Thursday, July 18, 1:00pm, CST
Presented by, Bruce Hall, President, Eureka! Ranch
Register for this FREE Webcast.

Innovation Engineering has helped accelerate $4.1 billion worth of ideas into innovation pipelines for companies. This proven methodology is currently being taught on nine university campuses, with more adding it to their curriculum this fall. Let the experts at Eureka! Ranch show you what all the buzz is about.

Get Paid for Being the Innovation Genius You Truly Are

Share your secret to innovation with PDMA and you might just win a free conference registration to PIM 13, worth more than 2,000 bucks.

Here's how you enter...

If you got our postcard in the mail:

  • Find the blank circle on the front panel of the postcard
  • Write in (or sketch, if you're artistically inclined) your secret to innovating under constraint
  • Snap a photo of your entry and upload it to Twitter with hashtag #PIM13

The contest will close on Friday, July 19. For more information and detailed entry instructions visit

Is Your Company Going into Innovation Debt?

“Like unchecked hypertension and furtive flatulence, innovation debt is a silent killer.” In order to avoid sinking into innovation debt, Fast Company recommends a few remedies. First and foremost: make the right human investments. Encourage innovative growth and creative thinking by sending employees to at least two conferences a year: one local and one out of town. Check out this article from Fast Company that explains the risks of innovation debt and how to avoid it. Then, check out PIM 13 and see how PDMA’s annual conference can recharge and inspire you and your entire team.

Book Review: Strategy by Design: A process of Strategy Innovation

In search of iconic products and cutting edge thinking, managers are increasingly informed by design profession methods. Centers like the Institute of Design at Stanford University indicate recent commitments to design-related innovation management. In this sphere, design can be seen as a dynamic iterative process (p. 9) that may provide organizations with valuable product, service, process and strategy innovations. Read more.

Recently Certified PDMA Community Members

Congratulations to the PDMA community members who earned their NPDP certification in June!

Adrian Busch, University of Canterbury
Brian Metz, Cameron
Chen Lung Su
Daniel Wilson
Jared Young, Honeywell
Jefferson Silva, Cricket Communications
Sara Bogen
Sridhar Anjanappa, Stryker
Wen-Hong Chiu
Mark Camstra, Stage-Gate International