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July 11, 2013 | ||||||||||
Advanced Industrial Marketing Read how the world's largest B2B companies bring focus to the fuzzy front end to improve new product success! Get your FREE book! (First 100 respondents) Register for PIM 13 Today Quick Links Advertise with PDMA |
How Green Innovation Reformed BMW Now Accepting 2014 Board of Directors NominationsNetworking and Development OpportunitiesUpcoming Sustainable Innovation SIG Webinar: How Green Innovation Reformed BMWTuesday, July 16, 11:00am, EDT Learn how one of the most advanced technology companies in the world is evolving its product planning strategy for a greener world. BMW foresees a future with electromobility and has launched forward-looking green initiatives such as Project i. Join us for this webcast to hear how BMW is planning to influence us to live more consciously and sustainably. Learn more and register here. Upcoming Webcast: Tired of Being on the Down Side of the Business Growth Curve? – Learn How Innovation Can Be Transformed From a Random Event into a Reliable SystemThursday, July 18, 1:00pm, CST Innovation Engineering has helped accelerate $4.1 billion worth of ideas into innovation pipelines for companies. This proven methodology is currently being taught on nine university campuses, with more adding it to their curriculum this fall. Let the experts at Eureka! Ranch show you what all the buzz is about. Get Paid for Being the Innovation Genius You Truly AreShare your secret to innovation with PDMA and you might just win a free conference registration to PIM 13, worth more than 2,000 bucks. Here's how you enter... If you got our postcard in the mail:
The contest will close on Friday, July 19. For more information and detailed entry instructions visit www.pim.pdma.org/secrets. Is Your Company Going into Innovation Debt?“Like unchecked hypertension and furtive flatulence, innovation debt is a silent killer.” In order to avoid sinking into innovation debt, Fast Company recommends a few remedies. First and foremost: make the right human investments. Encourage innovative growth and creative thinking by sending employees to at least two conferences a year: one local and one out of town. Check out this article from Fast Company that explains the risks of innovation debt and how to avoid it. Then, check out PIM 13 and see how PDMA’s annual conference can recharge and inspire you and your entire team.
Book Review: Strategy by Design: A process of Strategy InnovationIn search of iconic products and cutting edge thinking, managers are increasingly informed by design profession methods. Centers like the Institute of Design at Stanford University indicate recent commitments to design-related innovation management. In this sphere, design can be seen as a dynamic iterative process (p. 9) that may provide organizations with valuable product, service, process and strategy innovations. Read more.
Recently Certified PDMA Community MembersCongratulations to the PDMA community members who earned their NPDP certification in June!
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