PDMA Connections: Improve Your Consumer Product Sustainability


IN THIS ISSUE	May 16, 2013
Alliances Challenge the conventional. Celebrate the unexpected. June 12-13, 2013 Use code WIF13PDMA for a $200 discount. PDMA is an official association partner of this event A global biomedical and healthcare innovation network - open to medical professionals and other stakeholders in healthcare Change the Game with Innovation that Works New Products Purchase The PDMA Handbook of New Product Development, Third Edition today! Quick Links Visions Magazine Webcast Series JPIM Advertise with PDMA Reach thousands of product development and management professionals with decision-making power through the PDMA. Email PDMA for more information. Connect with PDMA Feedback & Submissions Send your feedback, submissions and questions to Kelly Rehan.	Improving Consumer Product Sustainability Through Measurement and Reporting \| Techniques for Uncovering Customer Needs \| The Social Product Manager \| How Good are You at Co-creating? \| Are You Leveraging Your Social Media? \| Academic Opportunities Networking and Development Opportunities Sustainable Innovation Webcast: Improving Consumer Product Sustainability Through Measurement and Reporting Tuesday, May 21 One of most theimportant aspects of planning and implementing sustainability for improved financial and nonfinancial performance is in understanding sustainability factors that are material to your business and products. This is an area where The Sustainability Consortium (TSC) can help with identification, measurement and understanding of the factors relevant to your organization and products. Join the PDMA Sustainable Innovation SIG and Dr. Kevin Dooley, Chief Research Officer of The Sustainability Consortium, to learn about measuring and assessing the sustainability factors material to your business. The topics covered in this webinar are: Development of the TSC measurement and reporting system How it addresses key challenges in measurement and reporting How the TSC used a multi-stakeholder process to generate measurement standards How leading retailers and manufacturers are using the reporting platform being developed Find out more about creating opportunities and building relationships with consortium forum members on the TSC website. PDMA Webcast: Obtaining Customer Needs for Product Development Thursday, June 23 The most successful new products solve important customer problems. However, to create a product to solve a set of customer problems, the development team first has to understand what problems customers have. While some claim that customers cannot tell you what they want in a new product, they can tell you what their problems are – and in great detail. This webcast will define what we mean by customer needs and provide three techniques for uncovering them. Attend this webcast to gain: Understanding of the difference between customer needs and specifications, features, solutions and products; Learning about 3 techniques for obtaining customer needs PDMA Webcast: The Social Product Manager Thursday, June 20 Can social networking help you build better products or be a better product manager? According to IBM executive and author Ed Brill, the answer is yes. In this webcast, Brill will discuss “Opting In,” lessons in merging product management and social networking from IBM’s use and leadership over the last decade. You will learn how, where, when and why to participate in online communities, what the payback will be and how to justify the effort internally. Attend this webcast to learn: Where/when to apply social networking tools to the product management/development process; How to establish a unique and authentic voice; and How to effectively set policy and bring your entire organization into the social business participation model Gain the Edge How Good Are You at Cocreating? Learn who's doing it right and who you're beating when it comes to co-creation. Receive an executive report of the strategies and capabilities other companies use during cocreation when you take 15 minutes to complete the survey conducted by Kande Kazadi, PDMA Research Forum 2012 winner and Ph.D. fellow at the Research Foundation Flanders at the University of Antwerp. Contact Kande Kazi at Kande.Kazadi@ua.ac.be with further questions. Are You One of the Best in Social Media? Survey closes June 8 Learn how other companies use social media to improve success by participating in the PDMA Research Foundation questionnaire. Upon completion of the report, you will receive a free copy of the report outlining where you stand in comparison to your competitors. If you want to know if you are leveraging your Facebook, Twitter and LinkedIn accounts to the max, you want to take this survey. Click here to begin. Academic Opportunities PDMA Call for 2013 Dissertation Proposal Competition in New Product Development and Innovation Management Submission Deadline: June 1 PDMA recently announced the call for its 2013 Doctoral Dissertation Proposal Competition. Applicants may propose research on any aspect of the development, commercialization, or management of new products/services or innovation. Dissertation proposals that cross functional lines, involve multiple research disciplines or make substantial advancement to our knowledge in the field are particularly encouraged. Learn more.