Alliances
June 12-13, 2013
New York City Center
Use code WIF13PDMA for a $200 discount
PDMA is an official association partner of this event
A global biomedical and healthcare innovation network - open to medical professionals and other stakeholders in healthcare
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A Framework for Understanding Emerging Consumer Needs |
A Look Under the Hood of Outstanding Corporate Innovators |
World Innovation Forum
Featured Article
A Framework for Understanding Emerging Consumer Needs
By Andy Hines
 New product developers are constantly searching for emerging or latent needs. It has almost become truism that one cannot simply ask consumers about their future needs—consumers don’t know. So, it is left to developers to discern them. But where to start?
There are long-term patterns in values changes that provide a framework for understanding emerging consumer needs. The values changes are driving
the emergence of seven clusters of needs (referred to as meta-needs) that provide targets at which product developers can aim their future offerings.
Read more on the new digital version of Visions, then tell us what you think on our Facebook page!
Networking and Development Opportunities
PDMA Webcast
A Look Under the Hood of Outstanding Corporate Innovators
May 15, 2 p.m. EST
Learn from the best at PDMA's upcoming webcast. This webcast will detail the lessons learned by winner's of PDMA's Outstanding Corporate Innovator Award (OCI). We'll hear directly from executives at several past OCI winning companies and take a ‘look under the hood' at the practices that have contributed to the success of companies and how they achieved innovation success in the face of challenges.
The following executives will join presenters Professor Emeritus Thomas P. Hustad, Kelly School of Business, Indiana University, and Sally E. Kay, Principal, Strategic Product Development and retired Dow Chemical and GlaxoSmithKline:
- Meredith Baratz, VP Strategic Insight & Innovation, UnitedHealth Group
- Suzanne Thompson, VP R&D (Global Stewardship & Innovation), Clorox
*This webcast is based on materials that can be found in Chapter 24 of The PDMA Handbook of New Product Development, 3rd Edition. Buy your edition today!
World Innovation Forum
June 12-13, 2013
New York City Center, New York City
Each year, thousands of innovation-minded executives attend the World Innovation Forum in New York City. They leave inspired, better connected, invigorated and motivated.
Join them for an innovation experience that includes creative performances, breakout sessions, thematic breakfasts, and more. Get inspired by today’s top innovation thought-leaders and practitioners, including:
Will Pearson, Dan Pink, Luke Williams, Vivek Kundra, John Kao, On Your Feet, Mauro Porcini, Rebecca Henderson, George Whitesides, Michael Martin, and thought-provoking panelists.
Click here to discover the innovation experience.
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