April 25 , 2013

In celebration of converting Visions to a digital platform, PDMA is providing Visions access to the entire PDMA community, not just members. So access your copy today and after reading, tell us what you think!

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Send your feedback, submissions and questions to Kelly Rehan.

Creative Confidence and Competence | Pipeline 2013 |
Webcast: Corporate Innovators
| Online Event: Sustainable Innovation |
PDMA Research Forum Call for Papers

Latest News and Discussions

What's Happening

PDMA PIM13 Call for Presenters

PDMA Community: Get $200 Off World Innovation Forum NY Registration with Code "WIF13PDMA"

Featured Articles

A Thought Piece: Creative Confidence and Competence

By Anne Orban, NPDP
“Anyone can learn to be creative, it just takes a lot of practice and little confidence." Robert Sutton, Professor of Management Science & Engineering, Stanford Engineering School.

Do you think of yourself as creative? The way you answer that question has the same implication as the much reported saying by Henry Ford – ‘whether you think you can, or whether you think you can’t, you’re exactly right.”

Creative confidence is often a significant deficit in corporate cultures. A current commentator on creativity, Sir Ken Robinson, headlines his challenge to creativity around the way in which the education system seems to beat creativity out of us. David Kelley, of Stanford and IDEO fame, who was featured on CBS’s 60 minutes in January of this year, also addresses the challenge of creative confidence.

Read more here.

Networking and Development Opportunities

Join PDMA at PIPELINE 2013

Reserve your spot for PIPELINE 2013 , the free online conference for product development professionals, where you'll hear best–in–class thought leaders share real–world innovation success stories from companies such as Travelocity, 3M and Mozilla.

Register now to participate in the conference, and learn practical strategies and best practices from innovation's brightest minds including the following keynote speakers:

  • Dr. Stephen Markham: associate professor of management, innovation, and entrepreneurship in the College of Management at North Carolina State University, former PDMA board member and President of the PDMA Foundation Board, who will be presenting
    " Learn How to be a Winner in Product Development – Results and Insights from the 2012 Comparative Performance Assessment Survey;"
  • Terry Jones: chairman of and Founder/Former CEO of, who will present
    "ON Innovation (Turning On Innovation in Your Culture, Teams and Organization);"
  • Frans Johansson: innovation author and founder/CEO of the Medici Group, who will present
    "The Click Moment: Seizing Opportunity in an Unpredictable World;" and
  • Dr. Oliver Gassmann: innovation author & director of the Institute for Technology Management of the University of St. Gallen, who will present
    "The Art and Science of Innovation."

Join us on May 16 to learn, network and share experiences in successful innovation–Register now!

Webcast: A Look Under the Hood of Outstanding Corporate Innovators

Wednesday, May 15, 2013
2 p.m. EST

Join us for this PDMA Webcast to learn valuable industry lessons from 47 companies whose success has earned them PDMA’s Outstanding Corporate Innovator (OCI) Award. Past OCI winners, including the VP of R&D from the Clorox Company and the VP of Strategic Insight & Innovation from UnitedHealthcare, will join speakers Sally Kay and Thomas Hustad to share their proven techniques for tackling innovation challenges firsthand. This presentation will take a look under the hood at the practices that have contributed to their success, and will detail how these best practices have evolved over the 25-year history of the OCI Award. Attend this Webcast to hear proven lessons straight from the source that you can implement in your company’s innovation practices.

Online Event : Sustainable Innovation
Improving Consumer Product Sustainability Through Measurement and Reporting

Tuesday, May 21
11 a.m. EST

Many organizations are using environmental or socially responsible information to position their products as “green.” Often, these marketing messages lose their impact in the consumer labyrinth of product claims, labels and other communication vehicles used to deliver sustainability messages. Learn how to separate your sustainability message from the noise with tools from The Sustainability Consortium (TSC). Participants will learn the following:

  • How TSC reporting addresses key challenges in measurement and reporting;
  • How TSC used a multi-stakeholder process to generate measurement standards; and
  • How leading retailers and manufacturers use the reporting platform being developed

PDMA Headquarters Announcements

Call for Papers: 2013 Annual PDMA Research Forum

Submission deadline: May 1
Research Forum dates: Oct. 26-27
Research Forum venue: Arizona Biltmore, Phoenix

PDMA’s Annual Research Forum is the premier conference for discourse on new product development (NPD) and innovation research. It is an important forum for intellectual exchange and state-of-the-art research on all aspects of NPD-innovation.

The 2013 Annual Research Forum’s co-chairs, Barry L. Bayus of theUniversity of North Carolina at Chapel Hill and Minu Kumar of San Francisco State University, invite manuscripts, extended abstracts, working papers/results for poster sessions, or special session proposals that explore new theoretical perspectives, empirical findings, or strategies for success in NPDinnovation management.

Learn more about the PDMA Research Forum and submission guidelines.