Strategy 2 Market
Specializing in new product development strategy, process, portfolio management, organization and market understanding
Chicago Booth School of Business
Learn best practices from leading experts in product innovation, development and implementation strategies. Develop a New Products System, Marketing Launch Plan, Sales Forecasting and more. 5-day program. Download brochure.
Upcoming Chapter Events
Buffalo Niagara Chapter
May 9, 2013
May 8, 2013
New York/New Jersey Chapter
April 24, 2013
Trends in Intellectual Property: How Does the Recent Patent Law Reform Affect Innovators?
May 16, 2013
Intentional Insight: McKesson's Process for Innovation
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Send your feedback, submissions and questions to Kelly Rehan.
Product Innovation Management Annual Global Conference Call for Presenters | Upcoming PDMA Webcast | Digitally Optimized Visions Now Available | Purchase PDMA's Newest Best Seller
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PDMA HQ Announcements
May 3 Deadline: PDMA 37th Product Innovation Management Annual Global Conference Call for Presenters
Are you interested in speaking at the PDMA 37th Product Innovation Management Annual Global Conference in Phoenix, Arizona on Oct. 26-30? If so, please review all the guidelines and presenter registration policies prior to submitting your abstract and submission form. The call will remain open until Friday, May 3.
Upcoming PDMA Webcast: A Look Under the Hood of Outstanding Corporate Innovators
Lessons learned from proven successful practitioner companies provide very effective techniques for companies facing challenges in improving their own new product/service development performance. The 47 companies that have won PDMA's prestigious Outstanding Corporate Innovator Award (OCI) for sustained quantifiable innovation success have provided a valuable set of such lessons.
This webcast details the lessons learned and shows how they have changed during the 25 years in which OCI has been awarded. It will also take a ‘look under the hood' at the practices that have contributed to the success of recent OCI Winners. Presenters Thomas Hustad ( Professor Emeritus of Marketing, Kelly School of Business, Indiana University) and Sally Kay (Principal, Strategic Product Development and retired Dow Chemical and GlaxoSmithKline) will lead the webcast.
Participants also will have the opportunity to hear directly from executives at several winning firms about they achieved innovation success in the face of innovation challenges. This webcast is based on materials that can be found in Chapter 24 of "The PDMA Handbook of New Product Development, 3rd Edition.
A Look Under the Hood of Outstanding Corporate Innovators
Date: Wednesday, May 15
Presenters: Sally E. Kay, chair, PDMA OCI Selection Committee; and
Thomas P. Hustad, Professor Emeritus of Marketing, Kelley School of Business, Indiana University
Visions Magazine Q1 2013 Now Available!
PDMA is excited to announce the launch of the first digitally optimized issue of Visions magazine. Quarter 1 2013 is now available online. All PDMA members should have received a link to the issue in their email inbox. You may also access the issue at the PDMA Store.
The issue includes a cover feature called “DNA of a Connected Innovator,” in which author Jeff
Bellairs discusses the importance of a particular personality type to Open Innovation success. Below is an excerpt from the article:
A connected innovator is someone who builds relationships and seeks solutions from others with ease, whether connecting with the colleague at the next desk, a trusted mentor from early in his or her career or a brand new external partner who possesses the right expertise to help get the job done. Beyond the interpersonal level, a great connected innovator also excels at connecting the dots between challenges and solutions, seeing ideas through from an initial vision to a tangible outcome.
Non-members can join PDMA today to receive access to all Visions issues for free.
For more information on Visions magazine, please contact Editor-in-Chief Dennis Coyle.
Best Seller: The All-New "PDMA Handbook of New Product Development, 3rd Edition"
Launched in January 2013, “The PDMA Handbook of New Product Development,” is exceeding sales expectations and proving to be an invaluable innovation tool. The Handbook provides an exceptional review of cutting edge topics that will help both new and experienced product development leaders.
Key chapters from the second edition have been updated to reflect new learnings about the practices, processes and tools critical to achieving and sustaining product development success in today's world. Chapters also have been added to deliver valuable information about emerging practices such as venturing, virtual product development and the use of social media in NPD.
Visit the PDMA Store to order your copy today!