March 2013
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Strategy 2 Market

Specializing in new product development strategy, process, portfolio management, organization and market understanding


Chicago Booth School of Business

Learn best practices from leading experts in product innovation, development and implementation strategies. Develop a New Products System, Marketing Launch Plan, Sales Forecasting and more. 5-day program. Download brochure.

New Products

Purchase The PDMA Handbook of New Product Development, Third Edition today!

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Upcoming Chapter Events

Buffalo Niagara Chapter

May 9, 2013

Spring Innovation

Carolinas Chapter

April 12, 2013

Innovate Carolinas 2013

Chicago Chapter

April 9, 2013

PDMA Certification Course

New York/New Jersey Chapter

April 24 , 2013

Trends in Intellectual Property: How Does the Recent Patent Law Reform Affect Innovators?

Philadelphia Chapter

April 3, 2013

User Interface Design: The Key to Consistently Providing Superior Customer Experience

Pittsburgh Chapter

April 18, 2013

Hijacking the Voice of the Customer

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HQ Announcements | PDMA Chapter and Affiliate News | Publications

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Connections is Now Weekly!

Design Challenge: Prize offers $250,000 to Spur Green Product Innovation

PDMA Members: Get $200 Off World Innovation Forum NY Registration with Code "WIF13PDMA"

PDMA HQ Announcements

2012-2013 PDMA Research Competition Winners

Chairs Barry Bayus and Erik Jan Hultink are pleased to announce the winners of this year’s PDMA Research Competition:

Winner: Alexandra Gatzweiler, Prof. Dr. Vera Blazevic and Prof. Dr. Frank T. Piller from RWTH Aachen University.

  • Project title: “Consumers Hijacked My Idea Contest! Managers’ Attitudes and Reactions Towards Deviant Consumer Behavior in Idea Contests."
  • This project also received the David L. Wilemon Research Award, which provided generous additional support for the project.

Runner Up: Kande Kazadi, University of Antwerp; Annouk Lievens, University of Antwerp; and Dominik Mahr, Maastricht University.

  • Project title: “Stakeholder Co-Creation Capabilities: A Microfoundational View on the Drivers of Successful Innovation with Multiple Stakeholders."

Both projects received significant financial support and data access from the PDMA.

The PDMA Research Competition is just one of several events and activities that engage the academic community. Others include the annual doctoral dissertation competition, the Research Forum event held in conjunction with the annual Product Innovation Management Conference and the bi-annual PDMA Doctoral Consortium.

PDMA Announces Enhanced Career Center

For Job Seekers: Connect with employers who are looking for your skills and experience.

Tired of searching through hundreds of job postings to find your next opportunity? Your search is about to become much easier. Visit the brand new PDMA Career Center to browse hundreds of open product development and innovation positions.

Find targeted opportunities. Post your resume anonymously. Create job alerts. And do it all in less time than it takes to search through job postings on mass job boards.

For Employers: The best and brightest product development and product management professionals are PDMA members.

Access this targeted and qualified pool of talent by advertising your jobs on the PDMA Career Center.

The PDMA Career Center has the industry's best talent. Take advantage of the benefits below today!

  • Easily post jobs;
  • Search the resume bank– pay only for the resumes of job seekers interested in your position;
  • Access highly qualified, professional candidates; and
  • Set up pre-screen filters to deliver the best results.

PDMA Chapter and Affiliate News

PDMA Philadelphia Presents: A Panel Discussion on User Interface Design

PDMA's Greater Philadelphia Chapter presents User Interface Design:
The Key to Consistently Providing Superior Customer Experience
on April 3, 2013, at 2400 Market St., Suites 1-2, Philadelphia.

With the help of a panel composed of user interface experts from various industries, you will gain an understanding of processes utilized and practices employed in interface design. Local interaction design experts from Bresslergroup will lead a discussion of interface design with an emphasis on its place in the product innovation process.

This program will deliver:

  • A broad look at user interface design in various industries, aided by a moderated panel discussion;
  • An understanding of the trends shaping user interface design and development; and
  • A template for integrating user interface design into your product development process.

Non-PDMA members: $40
PDMA members: $25
Students: $10

Program Moderators:
Rob Tannen, Ph.D., director of Research & Interface Design at Bresslergroup
Mathieu Turpault, partner and director of Design at Bresslergroup

Don Apruzzese, president of UgMO Technologies
Rick Butler, UX Research and Design manager at PointRoll
Dave Cooksey, founder and principal of saturdave UX Consulting

Recap: 8th PDMA e.V. Networking Event at the METRO Future Store

PDMA e.V., the affiliate for the German-speaking countries, held its 8th networking event on Tuesday, Feb. 26, 2013. The event was hosted by the METRO Group, one of the leading retail companies worldwide, in its METRO – real Future Store. The afternoon event included a short introduction and tour through the Future Store given by Mr. Dr. Christian Plenge from METRO as well as a speech about the Future of Retail by the author Andreas Haderlein.

All participants were quite impressed by METRO's approach to test new concepts and technologies, ranging from new in-store service concepts like the automated wine sampling to new self-checkout and payment methods under real world conditions in a dedicated outlet of their real supermarket chain.

The 9th PDMA e.V. networking event will take place at the Brand Space of Deutsche Bank in Frankfurt on Sept. 5, 2013, and will focus on innovations in the service sector. For registration and more information, e-mail

Upcoming Event: 10th Forum Innovation in Castle Perchtoldsdorf in Austria

PDMA e.V. is a partner of the 10th Forum Innovation, the leading event for innovation management in Austria. Leading experts from industry and academia will exchange the latest trends and insights on April 23-24, 2013, in the Castle Perchtoldsdorf near Vienna.

PDMA members receive a 10% discount on the registration fees.
More information can be found here.

Upcoming Event: Ambitious Innovation in Germany

PDMA e.V. partnered with five i`s innovation consulting gmbh to offer a management seminar with Prof. Robert G. Cooper on May 15-16, 2013, in Frankfurt, Germany.

"Develop ambitious, bold innovations!" is the theme of the two-day Ambitious Innovation management seminar. At the seminar, you will learn:

  • How to find real growth fields with the right innovation strategy;
  • How to generate breakthrough ideas with an intense orientation on the customer;
  • How to evaluate ideas and concepts and focus on the best ideas; and
  • How to develop and launch "big concepts" fast and successfully.

For more information, click here.

PDMA Publications

Visions Magazine Launches Enhanced Digital Edition, Increases Frequency

PDMA is excited to announce that Visions will become a digital publication starting in 2013. The move to a new digital publishing platform allows Visions to grow from a three-times-a-year magazine to quarterly, providing PDMA members with more of the top-quality content they've come to expect from Visions.

Members will now receive their issue of Visions magazine quicker than ever—via a link in their e-mail inbox. The publication will retain its same look on the digital platform but will now feature enhanced multimedia capabilities and greater shareability. Most importantly, the move to digital means members will receive a full extra issue of Visions each year.

“We feel that the move to primarily digital platforms for Visions will add a great deal of value for our members,” said Brad Barbera, PDMA executive director. “First and foremost, it allows PDMA to publish more content without additional cost to our members. The electronic version will not just be a PDF file of the print version—it will enable the content to be even richer through the inclusion of videos, animations, searchability and dynamic links that provide greater insights into innovation knowledge. Visions content will be more easily shared amongst colleagues, enhancing the ability to network and collaborate with fellow innovators. And, of course, the move to digital saves resources of paper for printing and fuel for distribution.

As with the PDMA's Journal of Product Innovation Management ( JPIM ), print issues of Visions will be available to members who wish to subscribe for $15 per year in 2013. Print subscriptions are available exclusively to PDMA members.

For more information on Visions magazine, please contact Editor-in-Chief Dennis Coyle.