Do You have a Secret?
Summer months can wreak havoc on a small business owner. The stress level can get pretty high dealing with employee vacations, sales cycles shifting (peak season or slow), family life schedule changes (think kids home from school - yikes!) and trying to squeeze in some time of your own to unwind! These three short months can really leave you feeling wiped out!
The good news is, there's just about a month left until Labor Day when business owners will begin to feel the more predictable ebb and flow of business as usual...until the holidays are upon us! So, pause now and during the last few weeks of summer, focus on your success for the months ahead. What will lead you down that victorious path? Specifically think about what you'll be doing to succeed. Do you have a secret to get you there?
Recently some clients I work with let the cat out of the bag and revealed the three marketing principles that led to their success.
- Consistency
- Ask and you shall receive
- Extend your reach
Planning and being consistent in marketing can carry you through the busy season and slow times! Asking clients and prospects to do something specific like donate now, call today to receive special pricing and more specific calls to action can elicit that response you've been looking for! Make it easy for readers to share your message by inserting the social share bar and then asking them to spread the word! If you'd like to read more about these clients, click here to read the case studies! And, if you find this newsletter insightful, please share it on your own social networks by using the social share bar at the top!
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