Why We Don't Save
Each year, the Employee Benefit Research Institute (EBRI) and Greenwald Associates publishes the results of its annual survey on "Retirement Confidence," which reveals how workers feel they will fare financially at retirement. This year's results are only slightly better than in recent years: Just 22 percent of workers are very confident that they will have a comfortable retirement. That number may sound low, but it is up from 13 percent in 2013, and a meager 18 percent last year. So, if two out of five Americans are feeling "confident" about their retirement lifestyle, what are they doing about it? Even with rising "confidence," these survey respondents didn't back up their positive feelings with hard cash: just 61 percent of workers reported saving any money at all toward their retirement, and 57 percent of those surveyed had savings, investments, and other assets - excluding their home - of under $25,000. Bad Company While we would never suggest burying your head in the sand and ignoring the headlines when they present information you need to know, we also know that there's a big downside to these kinds of surveys. That's because when consumers hear that others are failing to adequately save for retirement, it allows them to take comfort in the fact that they're in good - or bad - company. It's called "the social norm." When no one else is saving for retirement, then we aren't likely to save either. We're all in the same boat. But while that may take the edge off of the problem, it doesn't make the problem go away. Instead, social scientists urge us to "personalize" the statistics. Instead of thinking of ourselves as one of a massive crowd, these experts suggest we imagine ourselves at retirement trying to get by on the meager savings we've set aside. The more we can put ourselves in the picture, the more real the problem becomes. Comparing Apples to Apples Another problem with this massive study is that it includes workers from all walks of life. What serves us better is to measure our progress against others just like ourselves: similar income, goals, etc. The results may not be so rosy in those cases, and we might just find ourselves the outliers - not living up to the savings standards set by our peers. Immediate Gratification The problem with immediate gratification, quipped actress Carrie Fisher, is that it takes too long. It also keeps us from working towards goals that only offer rewards in the future. That tendency, say social scientists, means that we have a very difficult time setting aside money for retirement because we have a "present bias." When faced with the option of setting aside $1,000 for our retirement or buying that brand new flat screen TV, our future financial comfort loses out to our desire for a pleasure now. If you have a tendency for "present bias," not to worry. Behavioral scientists have found that people who do a good job deferring present gratification for long term goals are able to imagine themselves in the future enjoying the benefits of their choices. That's a skill that can be learned, research shows. A Bird in the Hand Part of our resistance to saving comes from our negative feeling of loss when we give something up. And for most of us, taking money out of our wallets to "save" for the future feels like a "loss." Logically, that doesn't make sense. It's still our money. But it's out of reach, and so it feels like lost money. This so-called "loss aversion" is a big reason many consumers don't save. Lack of Access Through no fault of our own, many of us don't have access to one of the powerhouses of retirement savings, the 401(k). Only about six out of ten working Americans even have access to an employer's 401(k) plan. But not all of those who could participate in a 401(k) will do so. In fact, just one-third of working Americans enroll in this retirement savings vehicle. Too Many Choices So, why don't more of those lucky workers who have access to a 401(k) enroll in it? Inertia for starters. It takes effort to read about the plan, fill out the paperwork, and then choose from among dozens and dozens of investment options. And that brings us to the paradox of choice. Americans like choice. It's the American way. It lets us feel in charge of our own destinies. But when it comes to retirement savings accounts, those choices can be overwhelming. When faced with too many choices, we can have trouble making decisions, with the result that we end up doing nothing. In fact, it's well documented that people actually make better decisions when faced with fewer options. In his book, The Paradox of Choice: Why More Is Less, Barry Schwartz shows that reducing the number of options also reduces anxiety and increases the likelihood that consumers will take action. Of course, that may not be an option if you're enrolling in an employer's plan or opening a retirement savings account on your own. That's when professional advice can really help. |