Successful Public Speaking - Know SAY!
You don't need to fear public speaking!
In my January newsletter I mentioned that I would be speaking to the Ohio Parks and Recreation Association annual convention. It was a great experience! In fact, it always surprises me that public speaking is listed as one of people's greatest fears.
Having taught public speaking for more than a decade I won't pretend to cover all of the bases in the next few paragraphs, but I am convinced that the key elements to success can be summarized as "Know SAY!"
Know your SUBJECT. It should go without saying (but doesn't - trust me) that if you are going to give a public presentation on a topic you need to know more than the average audience member on that topic. You may not be the smartest person in the room and you may even defer to the expertise of an audience member on a particular point, but you've got to know your topic well enough that you feel confident that you won't get tripped up by simple and easily anticipated questions.
Know your AUDIENCE. Ultimately your presentation isn't about what you will find persuasive or engaging, it is about connecting with the people sitting in front of you. In preparation for your talk, get to know your audience. How many will there be? Get a breakdown by gender, age, role/job, educational level, geographical affiliations, and so on. Don't just speak to yourself.
Know YOURSELF. If you tell a great story, then make storytelling a significant component in your presentation. If you are humorous, then get them laughing. If you are great with facts and details, then provide the audience members with the evidence they will find compelling. Don't listen to the experts who tell you how to develop and use the strengths they naturally enjoy - find your own strengths and build on them.
Always ask for feedback. Here's the feedback I received from the Ohio Parks and Recreation Association presentations. Two comments: 1) Individual comments were separated by semicolons so the negative critique of my first presentation came from one very disgruntled person, and 2) Evidently I got stronger or the audience was more engaged as the day wore on. I left having poured out my heart to these people and the response was wonderful.
Be careful in reading feedback that you allow yourself to see the positives and don't fixate on the negative comments. This is easier said than done, but important in retaining perspective on your performance and your opportunities to improve.
Remember: If you are considering a leadership retreat or association convention, please contact me about tailoring a motivational message for your event.
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