| Upcoming Events | October 17 - REALTOR RELATIONS: Closing Time hosted by Silliman Homes at Waterstone Register
October 17, 24 - REALTOR RELATIONS: Fall SAM Tram Sponsors
November 8 - SMC Networking Blitz Information
November 14 - REALTOR RELATIONS: Closing Time Networking Event with ORRA hosted by Toll Brothers at Fontana Estates December 6 - AFTER HOURS: HBA Holiday Party and Foundation Fundraiser Ticket and Sponsor Information |
| 2012 SMC Member of the Year | Congratulations
Theresa Swanson
Florida Home Media
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Thank you for Joining or renewing your SMC membership in September
| D R Horton Inc
Adam Bennett &
Jena Sangiorgio
Standard Pacific Homes
Stephanie Doucette
Centerline Homes
Anna Maddox &
Deb Marton
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2013 SMC Leadership
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Congratulations to the new SMC Steering committee:
Chair: Sandi Arbolino, SecurityNational Mortgage
Vice-Chair: Anna Maddox, Centerline Homes
Major Achievement Awards: Anna Maddox, Centerline Homes & Lisa Harris, First American Title
Programs: Deborah Dudley, First American Title
Home Expo: Cary Romer, Beazer Homes & Karmi Sheppard, TD Bank
Closing Time: Theresa Swanson, Florida Home Media
Holiday Party: Lynda Stephens, Toll Brothers, Inc.
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HBA Builder Invitational Golf Tournament
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View More Photos
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SMC Networking Blitz
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HBA Holiday Party
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Holiday Gift Baskets
Donate a gift basket from your company!
We are looking for gift baskets for our Annual Holiday Party and Foundation Fundraiser. The baskets will be raffled/auctioned off at the December 6th Holiday Party. As a group, the Sales and Marketing Council is putting together a "Family Movie Night" basket. SMC members are encouraged to bring in a related item valued at $5+, to the November 8th meeting. As a company, we encourage you to rally your co-workers and put together your own basket. It's easy and inexpensive if everyone contributes an item valued at around $5 (depending on the basket theme you choose). Here are some basket ideas: - Outdoor Play for Kids: this could be back yard games or ball and bat, soccer ball and net, etc.
- A day at the Beach
- A day at the Pool
- Disney Dream Basket
- Kids Books and Games: Suggest they pick an age range. Baby to Pre School OR Elementary School
- Doll House
- Big Kid Sized Tools
- Big Kid Craft items: jewelry making, model making, etc.
Other grown up ideas:- Golf accessories
- Chocolate Lovers
- Coffee Lovers
- Martini Lovers
- Gourmet cooking lovers
- Saturday night Poker game
Once you choose your basket, let me know so I can advertise it along with the others. Bring your basket to the HBA by December 5th. Stacie@HBAofMetroOrlando.com
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News U Can Use
October
Those Crazy Upgrades are KILLING me!
by Melinda Brody, MIRM, Melinda Brody & Company
I have noticed a recurring theme in several of the shops I have been watching. It's almost like having the same dream over and over....you know the one I'm talking about. You are in high school, running later for class and you get to your locker and you've forgotten the combination! I CAN'T be the only one who has that dream.
Anyway, the recurring theme I keep seeing in the video shops has to do with explaining (and selling) upgrades. Here's how it starts: The new home sales associate and prospects are walking through the beautifully decorated and very well appointed model home and the prospects start asking about the upgraded features. They want to know what is upgraded vs. what is included. The sales associate begins pointing out ALL the upgrades in the model (from the crown modeling, tray ceilings and plumbing fixtures to the cabinets, flooring, and windows!). The prospects get a strange look on their faces as if thinking 'is ANYTHING actually included in the home?'
Part two of this recurring theme is when the prospects ask the sales associate what the base price of the home is versus the price of the UPGRADED model home they are standing in. Now it's the sales associate's turn to get the strange look on his face as he has to explain that the base price is $250,000 but the model with upgrades is actually $325,000!
In one shop, the sales associate actually blurted out in frustration 'this house is FILLED with crazy upgrades!' Yep, I am sure her sales manager loved that one!READ MORE
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