THIS WEEK 
January 22, 2016
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- State Representative Brian Hill was recently named State Legislator of the Year by the Ohio Farmer's Union
- Irv and Jean Bell from Bell Farms Ag in Muskingum County recently received the Distinguished Service to Agriculture Award from the Ohio Farm Bureau
- Joey Osborn has been named the recipient of the 2016 Brian T. Wagner Community Leadership Award by the Muskingum County Community Foundation
- Larry Triplett has been named the recipient of the 2016 Dick Johnson Civic Leadership Award by the Muskingum County Community Foundation
Learn more about success stories in our community like these at www.zmbrightspots.com.
BUSINESS RESOURCES & ADVICE
SOCIAL MEDIA
Do you need to set up a Facebook Page for your business? While creating the Facebook Page is a fairly straightforward process, many people don't know about some of the settings and Page features to optimize. In this article, you'll learn how to set up your Page right and how avoid any pitfalls that can prevent your Page from being seen...read more in Andrea Vahl's How to Set Up a Facebook Page - Your 10 Point Checklist.
Social media is one of the best ways to amplify the great content you're creating. But it isn't enough to just post content to social whenever you feel like it. Some times are better than others. So ... When's the best time to post content to social media?...read more from the Media Network of Central Ohio.
FUNDING
For a female owner of a small business or startup, there are a number of key things to focus on, especially finding funding for the business to get it off its feet and help it succeed and grow. There are a number of grants available and many that specifically target women entrepreneurs...read more at MSN.com.
ECONOMY
The Consumer Price Index for All Urban Consumers (CPI-U) declined 0.1 percent in December on a seasonally adjusted basis...read more.
MARKETING
It's no secret that emotions are central to advertising. They're at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too..... Findings from a study of 100 recent ads across 25 brands in the fast-moving consumer goods industry show that ads with above-average scores on a neuroscience-based copy test generated a 23% lift in sales...read more from Nielsen
LEGISLATION
Changes to Critical Unemployment Compensation Reform Bill On the Way - Last week in the House Insurance Committee, Rep. Barbara Sears previewed potential amendments that are likely to be offered on Tuesday to House Bill 394, legislation aimed at fixing Ohio's broke and broken unemployment compensation system...
read more from the Ohio Chamber of Commerce
LEADERSHIP
Perhaps an examination of Nick Saban and Dabo Swinney as leaders will provide us useful lessons. While Saban is obviously the more successful and admired leader, I think Swinney offers a better example to follow. Why? In "Saving Innovation", my co-author Michael Dugan and I identify an effective but risky leader: the Lone Genius...
read more from Chad Scott
HEALTH INSURANCE
The Patient Protection and Affordable Care Act has left many small business owners wondering: What does this mean for my business and what do I have to do next?...
read more from NFIB.
CHAMBER NEWS & SERVICES NEW MEMBERS Congratulations and thank you to the following businesses for making an important investment in their businesses, the chamber and our community. You can find more information about each in the online directory at www.zmchamber.com.
- Cardinal Oil Distributing Inc.
- McPeek Land Surveying, LLC
- Girl Upcycled Studio, LLC
- Ladybug Coffee Galleries, LLC
- Luthi's Complete Concrete LLC
- Shirley McCollister
- Com Doc
- St. John's Lutheran Church
- Clever Towing
- Dunkins Diamonds
USE CHAMBER DIRECT MAIL FOR YOUR MARKETING
If you mail a brochure, flyer or sales letter today it costs over 50 cents per piece. A stamp cost 49 cents, and an envelope maybe 5 cents...and then you have the real cost: Your time to fill the envelope and to make sure it gets mailed. What if we told you the Chamber can do it for just over 10 cents each!
- The Chamber's Direct Mailing sends 1,200 copies for $125
- The Direct mailing service is a great way to get your message in front of 1,200 decision makes who are Chamber members and at a cost that can't be beat!
- Here is how it work: You provide 1,200 8.5" x 11" documents and we mail them in our monthly Chamber mailing.
- You will want to reserve your space in the mailing at least a month in advance. We are limited to eight inserts in each mailing and it does sell out so schedule early.
- Please have your 1,200 copies delivered to Allegra Print & Imaging located at 1326 Brandywine Boulevard by the 15th of each month (or the Monday following if the 15th falls on a weekend.)
To reserve your spot or for more information please contact Dana Matz dmatz@zmchamber.com or 455.8282.
ACES CELEBRATES YOUR SUCCESSES
It's that time of year when we want you to tell us about your growth and investments in 2015 so we can officially tell you "THANKS!".
- The ACES award program recognizes and celebrates economic investment and other business achievements by businesses and organizations in Zanesville and Muskingum County.
- The awards are presented annually by the Muskingum Growth Partnership - the Chamber's economic development program - to all area businesses that made a tangible investment or improvement in buildings, equipment, machinery, inventory or other business assets that resulted in the creation or retention of jobs, increase in tax base, and other forms of economic growth.
- Please submit a nomination and help us recognize your firm or another business and celebrate these very real successes. Your information will be confidential and will NOT be shared except as part of investment and jobs totals when we combine it with that of the other award recipients.
- Awards will be presented at the Chamber's annual Spring Break event.
- The purpose of the survey is to collect information on where you think your business and our local economy are headed over the next six months. We also want to know what you believe will be your biggest business challenge.
- Through knowing your expected results and current concerns we can be better prepared to help your business remain strong and stable.
- The survey will conclude Monday, after which we will share the results with you.
FREE WEBINAR ON SOCIAL MARKETING
The Chamber is hosting a free webinar about your newest member marketing benefit, Save Local Now (SLN) on January 26.
- SLN is a social media and email marketing platform that Chamber members can use free as part of their membership.
- It provides a suite of social marketing tools to simplify and coordinate your social posting and email communications with customers and prospects.
- The experts from SLN will be leading the webinar from 8:30 am to 9:15 am on January 26.
- You can participate in the session from the comfort of your home or office or join us at the Chamber office where a small group will gather in the conference room to watch and listen.
- You will want to have access to a pc or mobile device so you can follow along and try out features as we go.
To register for the webinar go to http://www.meetme.so/takeovertraining. Your registration will trigger an email which will provide all the details about the training.
3 REASONS TO RENEW
If you have not yet renewed your Chamber membership for 2015, we encourage you to do so right away for 3 very good reasons:
- We will deliver tangible value to your business in return for your investment. We will provide direct services that help you grow your business, stay informed, and save money.
- Your prosperity is important to the community and the chamber, so we want the chance to serve you again. In a very real way, your success is our business.
- We want to demonstrate our appreciation to you for having faith in the Chamber organization. Any member renewing their membership prior to January 30 will receive their choice of:
- Free Email Marketing Blast message sent to other chamber members to promote your business.
- Free admission to an upcoming seminar on lean management principles.
- 50% off the $100 price of an exhibit table at the annual "Spring Break" event.
- Free copy of the book "Never Run Out of Cash: The 10 Cash Flow Rules You Can't Afford to Ignore" by business consultant Phillip Campbell.
Just let us know which incentive you would like to receive either when you submit your payment or by email if you already paid and we will follow up with details.
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