THIS WEEK 
October 1, 2015
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HOW ARE WE DOING?
- Bright Spots
- 5 Things We Want You to Know Right Now
- Accept Credit Cards?
- Workers Comp Savings Available
- 90% of Sales People DO Not Follow Up
- Sharks Are Back
- Social Media Marketing
- Business Financing
- Why Companies Need to Embrace Mobile Marketing
BRIGHT SPOTS Did you know that the unemployment rate in Muskingum County in August was 5.0% which is the lowest since May of 2001? Read about Bright Spots like this at www.zmbrightspots.com and at our social media accounts. 5 THINGS WE WANT YOU TO KNOW ABOUT RIGHT NOW ACCEPT CREDIT CARDS? "If you're one of the 8 million merchants that accepts credit cards in the U.S., listen up: As of Thursday, a new standard for credit cards officially goes into effect that will alter how you take payments. Here's what you should do now." Read more from Inc.com. WORKERS COMP SAVINGS AVAILABLE Group rating is a state-approved and proven approach to reducing your workers' compensation costs. It is designed to allow employers of similar industries to "pool" their combined workers' compensation experience and file with the Ohio Bureau of Workers' Compensation (BWC) as one larger employee group through sponsoring organizations like the Chamber. Employers participating in the Chamber's group saved last year an average of $3,800 last year in premiums. Now is your annual opportunity to apply for our group rating program administrated through CareWorksComp, Ohio's largest third party administrator. There is no cost or obligation to apply and it takes only a minute - just go online at www.careworkscomp.com/groupratingapplication and complete the form or call 800.837.3200 extension 57129 or 57200. You will receive a premium savings estimate later in the fall and can make a decision at that time whether to participate in the group or not. 90% of SALES PEOPLE DO NOT FOLLOW UP - 48% of sales people never follow up with a prospect
- 25% of sales people make a second contact and stop
- 12% of sales people only make three contacts and stop
- ONLY 10% of sales people make more than three contacts
- 2% of sales are made on the first contact
- 3% of sales are made on the second contact
- 5% of sales are made on the third contact
- 10% of sales are made on the fourth contact
- 80% of sales are made on the fifth to twelfth contact
SHARKS ARE BACK "If you're a local entrepreneur, it's time to get your pitch idea ready. The Muskingum County Business Incubator's annual "Shark Tub" event is back in Zanesville this January, and already looking for talent. Based off of the hit ABC show, the "Shark Tank" inspired event follows the same format. "There's a ton of entrepreneurs in the community and in the surrounding area that people just don't know about, and they're these small, innovative companies that are growing and starting something that can really scale up to be something quite substantial for the area," said Executive Director, Larry Triplett." Read more at whiznews.com. SOCIAL MEDIA MARKETING BUSINESS FINANCING The OMEGA Revolving Loan Fund (RLF) program offers low-interest loans to businesses in conjunction with bank financing. RLF funds are used in the event that full financing cannot be obtained from a bank, or to fill the gap between the bank's participation and the borrower's cash contribution. Recently the program announced a few changes. It can now provide participatory financing up to $300,000. Also, the jobs-to-loan ratio was amended to one full-time equivalent job created/retained per every $50,000 of RLF financing making it much easier for businesses to meet this criterion. For more information or to discuss a potential project, please contact Lolly Ravak at lravak@omegadistrict.org or at 740-439-4471 ext. 203. WHY COMPANIES NEED TO EMBRACE MOBILE MARKETING - Mobile use has increased by 76 percent year-on-year since 2013.
- 71 percent of consumers are open to receiving personalized promotions and offers from their preferred brands and retailers.
- Americans spend almost three hours per day on their mobile devices.
- 61 percent of millennials prefer to use mobile over desktop.
- The biggest growth in mobile use has come in lifestyle and shopping -- 174 percent up between 2013 and 2014, followed by utilities and productivity up by 121 percent and messaging and social up 103 percent.
You can also add your own event by clicking the submit event button at zmchamber.com.
Goss Supply & Rental
Longaberger Country Club
Norvell Hearing Aid Center
Partyland Supply Co.
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