LAN Systems 
May/June 2013 eNewsletter
Technology Globe     
We would like to tell you more about Good Samaritan Health Center of Gwinnett, a 2013 recipient of the Gwinnett Chamber of Commerce's Pinnacle Small Business Award. One of the Chamber's most prestigious awards, the Pinnacle award recognizes non-profit organizations in Gwinnett that have exhibited a substantial history as an established and growing business.
Good Samaritan of GwinnettGood Samaritan Health Center of Gwinnett is committed to caring for the uninsured and underinsured working poor in our community. It is the aim of Good Samaritan Gwinnett to not only meet physical needs but to also address the spiritual needs of our patients through prayer and biblical counseling. We serve the community by helping to eliminate health disparities for uninsured and underinsured populations, and our programs help to reduce the cost of indigent care on the public health care delivery system.  You can learn more at:
Wishing you the very best for your business,

Earth Day eWaste Recycling Event Collect Over Two Tons


Earth Day Collection  Earth Day 


Our Earth Day Event was a great success collecting over two tons of eWaste and grilling over 200 brats and hotdogs.  All proceeds from the recycled equipment will go to Good Samaritan Health Center of Gwinnett this year.  We hope to collect over 10,000 pounds in 2013!

Be good to the Earth by keeping electronics out of landfills.We collect eWaste year round so please feel free to drop by our office or call for pick--up.

LAN Systems Business of the Month 

LAN Systems named the Gwinnett Chamber May 2013 Business of the Month.

Companies, like people, have stories that are often interesting, entertaining and inspiring. LAN Systems started in Norcross in 1993 providing IT and computer services for business customers. In 2008, Mary Hester purchased the company for a number of reasons. She has a background in technology as an electrical engineer, extensive experience in managing service and support groups, an MBA from the University of Georgia and she loves a challenge. LAN had a sound business model but needed some modernization and restructuring. The first year, we focused on controlling operational costs, increasing the sales force and updating our product offerings. As early as late spring 2008, we knew something was wrong with the economy especially in the construction sector, but we had no idea how bad it would be. Later that year, we all saw the worst recession in decades as the financial markets collapsed. For the next couple of years, we struggled as the customers we served struggled to make it through tough times.


Although feeling the pinch, we focused on becoming a better IT company and corporate citizen. We hosted seminars, network events and became involved with local chambers of commerce and community groups to expand our reach, promote our brand and do good work. As an electrical engineer, Mary is very involved with outreach efforts to introduce young people to engineering as a career. Because of her passion, LAN sponsors many events focusing on STEM initiatives. We became an industry leader for the Girl Scouts of Greater Atlanta and yearly sponsored Girl Scout Engineers! and CSI Mystery Case programs many times. We volunteer for the Norcross Cluster School Partnership and donated our 2012 proceeds from our eWaste recycling events to the partnership. This year all proceeds will go to Good Samaritan Health Centers of Gwinnett. We enjoy sponsoring outreach and networking events for organizations that serve our community. Mary has facilitated a Gwinnett Chamber Chairman's Club Executive B2B group for several years and is the 2013-2014 president for the Norcross Business Association.


Over the years, LAN Systems has been honored with numerous nominations, mentions and awards. To mention a few recent honors, we received BBB Torch Awards for Community and Customer Service, were featured as a success story in Georgia Trends, made the Bulldog 100 Fastest Growing Companies and are now the Gwinnett Chamber Business of the Month. These are wonderful to receive and a great testament to our commitment and perseverance, but the most heart-warming compliment is a thank you from our customers. That is what tells us that we have done our job well.


To read about LAN Systems and other Gwinnett Chamber Businesses of the Month, click here.

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In This Issue
Earth Day Celebration
LAN Systems named Business of the Month
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LAN Systems

Solutions and Services to help you grow your business

System and Network
Design & Installation

Microsoft, Linux and Unix
Servers and desktops
vCIO Strategy
Architecture review
System installation
Network security
Storage solutions
Service and Support
Support  agreements
Onsite services
HelpDesk support
System maintenance
Emergency services
Data recovery
Managed Services
24/7 system monitoring
Real-time notification
Automatic updates
Quickly fix problems
Alarming for critical events
System health reports
Follow up action plan
Data Backup Plans
Online combined with local or offsite storage
Easy to manage
Restore individual files or entire system
Safe and affordable

Inside / Outside  Guest Blog by Robert MinskoffRobert Minskoff

For many years I spent my sales career on the outside. Walking through doors, meeting with customers and prospective customers and doing all the things that come with that type of position. Over the last couple of years I have transitioned almost completely into an inside salesman

The goal of the position is still the same. Acquire new clients and customers and keep existing clients and customers happy and satisfied. While on the outside, one would walk into a business find out some information and pre-qualify them based on the information one did or did not gather. Leave a card or some other type of sales material behind. Unfortunately, the expensive POS literature probably ended up in file 13. Then follow up accordingly. Before I get inundated with emails about how much of a waste of time this sort of activity is, let me say that some of my largest customers and most profitable customers were all gained in this very fashion. Now, if one is selling large complicated software, probably not the best strategy. If one is selling, payroll, insurance, office supplies, transportation, or any other lower ticket product or service that most businesses require, it can be highly effective.

Now my sales activities are made up almost entirely of phone calls and emails. Once again, before the tidal wave of comments on whether this is the best way of going about getting new business, some of my best and most profitable clients have been strictly via the phone and email. In fact, I have some clients I have never even met in person. Personally, I do like to meet clients and potential clients in person at least once. Sales is a very personal interaction and asking people or companies to part with money in exchange for a product or service usually requires a personal interaction and connection.

You maybe asking yourself about now, what is the big difference and why is this worth mentioning? Well, there is none. Sales is a process driven activity. Find, locate, engage, question, re-engage, persist, answer, negotiate, and ask for the business. If all goes well, the answer will be yes. The biggest advantage to selling on the outside is that one can quickly gather information and make a personal connection to the prospect. The biggest advantage to selling on the inside is one can make more calls and send out more emails in one day then one can do in person. In other words one can be more productive. 

The biggest challenge I faced in transitioning to an inside role was not having the freedom of going where the day would take me. On the inside I often felt like I was chained to my computer and phone. When I wake up in the morning and it is cold and rainy out, I am very glad to be an inside salesman. In order to break the monotony of calling and emailing, I try to schedule at least one day a week for client and customer visits, networking events, and prospect meetings. 

Maybe if your team is struggling, bring them in for a day. Let them hit the phones and email for the day. Or if they are inside sales people, let them go on some appointments if their clients and prospects are convenient. The process will not change, but the change in routine will do wonders for their attitude.

Good luck and good selling.

Contact Robert at or go to:

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