Visualize yourself on a train starting out at Station A. Your desire is to reach Station K. You've taken this routine trip repeatedly. You sit in the same seat looking out the same window and playing the same games on your ipad.
As the train starts out, you see the same trees, rocks, rivers, and hills like always. You even know of several buildings to expect along the way. Nothing ever changes.
Suddenly, the train reaches a point where a huge boulder is blocking the tracks. A posted sign states, "This track is closed." However, there is a switching track leading towards another direction into a valley. The engineer hesitates and is unable to make a snap decision from this abrupt change in plans. The other track is a different route of unfamiliar scenery and the regular passengers may not want to venture in that direction. In fact, many decide to get off of the train.
Most people fear their normal routine will be changed. They are unaware of what lies ahead down the road. Usually, they have to surrender something in the process and will never again be able to return to their prior routine.
Change is consistently happening in today's world. In the produce business, it can often be overwhelming. When a change occurs, people usually feel pressure and develop a fear of what lies ahead similar to the "other train route" that heads in a different direction.
A supermarket vice president couldn't believe the grumbling from staff people after the company introduced a new advertising layout. Many began shooting it down before giving it a chance to get off the ground. They simply did not like changing tracks.
A grower/shipper expanded their line by adding avocados and mushrooms to its operation. The sales team began grumbling and complaining. It's amazing how two additional items could cause so much resistance.
Regardless of the modification changes, there will always be people in opposition. They are stuck in their own little world with a "comfort and convenient" routine that they believe should last forever. Unfortunately, we do not live in a fantasy world with time at a standstill, especially in this fast-paced produce business.
Times have changed and so has the work place. Like it or not, everyone is responsible to take their company to the next level. Companies should always be refocusing on new ways to accomplish growth and success.
FreshXperts is accustomed to the many changes taking place in the produce industry today. Those changes are crucial in moving companies forward. Our experts can help your company through these vital transitions. We've experienced it and accomplished it.
Change is the only thing that offers opportunity.
