SCRS Publishes Schedule For OEM Collision Repair Technology Summit at 2014 SEMA Show


Prosser, Washington, October 7, 2014 - The Society of Collision Repair Specialists (SCRS) has published the full schedule and lineup of speakers for the inaugural OEM Collision Repair Technology Summit being held Wednesday, November 5th at the Las Vegas Convention Center during the SEMA Show. The Summit will allow the industry to explore ways in which automotive design, technology and materials impact repairability, and how in turn how repairability influences structural design and development. Registration is required, and can be selected as a stand-alone event or as part of the RDE Full Series Pass. Event is held in the upper level of the Las Vegas Convention Center, North Hall in Rooms N231-N241. Register today at To print schedule, click here


9:00am - 9:15am

Welcome Address

Aaron Schulenburg

SCRS | Executive Director


9:15am - 10:00am

Presentation: Aluminum Transportation Group

Doug Richman | Technical Committee Chairman, the Aluminum Association's Transportation Group and Vice President-Engineering/Technology, Kaiser  Aluminum

10:00am - 11:15am

Panel I - Automobile    Developments: How Automotive Manufacturing is Driving Change in the  Repair Industry

A panel of automaker technical experts will discuss advancements in vehicle design specific to materials and architecture that will impact repair process and approach.


Mark Allen        

Audi of America | Specialist - Collision Programs & Workshop Equipment


Tom Brizuela 

BMW of North America | Body & Paint Technical Team Leader


Leo Gruzas                  

General Motors | Manager, Body/Exterior Service Engineering


Benito Cid

Mercedes-Benz, USA | Collision Business Manager


Andy MacDonald         

Tesla Motors | Body Program Manager


Joseph DiDonato

Toyota Motor Sales, USA |Collision Training Administrator, Technical Training & Body Department


Moderated by: Jason Bartanen

I-CAR | Director, Industry Technical Relations


11:15am - 12:00pm

Presentation: Auto/Steel Partnership

David Rigg | Advanced High-strength Steel Repairability Chair, the Auto/Steel Partnership and Global Service Lead, Structures, General Motors Company


Lunch Break 

 (1 hour)


1:00pm - 2:00pm

Panel II - Equipment    Development: How vehicle design and materials relate to equipment longevity and design

A panel of collision repair equipment manufacturers will discuss how vehicle design and substrate materials relate to tool and equipment design, application and longevity.


Per Madsen

Car-O-Liner Company | Managing Director, Singapore


Ken Boylan

Chief Automotive Technologies | Global Training Manager


Stéphane Jourdan

Celette France SAS | Technical Director


Brandon Lowder

Global Finishing Solutions | Vice President of Refinish


Ron Olsson

Pro Spot International | CEO


Tim Morgan

Spanesi Americas | Managing Director


Moderated by: Lou DiLisio

Automotive Industry Consulting, Inc. | President


2:10pm - 3:35pm

Panel III - Marketplace Development: How specialization is shifting collision repair business practices

A panel of collision repair professionals will discuss the commitment to certified collision repair programs and advancing technology, how their businesses differ from traditional collision repair businesses and the costs associated with training, equipment and resources. They will illustrate business cases for how such investments can produce an ROI, even when faced with current market pressures.


Kye Yeung

European Motor Car Works (California) | Owner


Paul Sgro

Lee's Garage (New Jersey) | Owner


Eric McKenzie

Park Place Dealerships (Texas) | Director of Body Shop Operations


Ron Reichen

Precision Body and Paint (Oregon) | Owner


Luis Pineda

Spectrum Collision Center (California) | General Manager


Rodney Antepenko

Westmont Body Werks (Illinois) | Owner


Moderated by: Dusty Womble

Roger Beasley Collision Center (Texas) | Operating Partner / General Manager


3:45 - 4:45pm

Panel IV - OEM Certification Development: The programs behind OEM partnership 

A panel of automakers and their designated certifying partner companies will discuss the development and implementation of OEM certification programs. The sessions will discuss what they look for, the advantages such programs create for the marketplace, and how the programs are changing the future outlook for the industry.


Mark Allen

Audi of America | Specialist - Collision Programs & Workshop Equipment


Gary Scott

Axalta Coating Systems | Business Segment Manager, OEM Aftermarket


Paul Massie

Ford Customer Service Division | Collision Product Marketing Manager


Scott Biggs

Assured Performance | CEO


Benito Cid

Mercedes-Benz, USA | Collision Business Manager


Vic Mueller

Summit Consulting Int'l | Mercedes Benz Collision Business Manager


Rick Leos

Toyota Motor Sales, USA | Wholesale Parts & Collision Strategy Consultant


Bob McDonald

Summit Consulting Int'l | President and Toyota/Lexus Certified Collision Business Manager


Moderated by: Jordan Hendler

Washington Metropolitan Auto Body Association | Executive Director



Closing Remarks



The OEM Collision Repair Technology Summit is produced by the Society of Collision Repair Specialists and supported by PPG Refinish Products; AudaExplore, a Solera Company; BASF; Ford Motor Co.; The Hertz Corporation; 3M Automotive; and Toyota Motor Sales, USA. 


For more information about SCRS' Repairer Driven Education (RDE) series, and to register for the OEM Collision Repair Technology Summit and other RDE sessions, please visit Discounted pricing available through Friday, October 17, 2014.  


See Also:

Auto/Steel Partnership to Present During OEM Collision Repair Technology Summit at SEMA Show


The Aluminum Association's Aluminum Transportation Group to Present During SCRS' OEM Collision Repair Technology Summit


SCRS Announces OEM Collision Repair Technology Summit



About SEMA and the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details available at or, (909) 396-0289.

About SCRS' RDE Series: REPAIRER DRIVEN EDUCATION (RDE) series will feature 4 days of seminar offerings, many of which are uniquely designed and being offered only at the 2014 SEMA Show. Each of the courses has been individually selected or crafted by SCRS because the content specifically focuses on information that is relevant to the diverse array of marketplace perspectives within the collision repair industry. Register at


About SCRS: Through its direct members and 44 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS website: You can e-mail SCRS at the following address:

SCRS Admin Office


877.851.0660 Fax



Aaron Schulenburg

Executive Director | Society of Collision Repair Specialists (SCRS)



877.435.6028 Fax



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