PPG Automotive Refinish Explores Innovations in Color in Repairer Driven Education Session

Company Lends Support to SCRS' RDE Series as Doctorate Sponsor 

Prosser, Washington, November 20, 2013 - As evidenced by the hundreds of spectacularly designed vehicles on display at the 2013 SEMA Show, the right application of a coat of paint can yield incredible results. While painters and repair professionals may possess a deep understanding of the process of painting itself, in some cases, not as much is known about the actual methodology and composition behind the coatings themselves. To help spread awareness on the intricacies of their coatings and also provide insight to the literally endless possibilities in applying them, SCRS hosted a special panel discussion on November 7th as part of the Repairer Driven Education (RDE) series. Emceed by John Parran, director of marketing for PPG Automotive Refinish (PPG), the panel featured celebrity street-rod painter and TV personality Charley Hutton as well as representatives from PPG Automotive Refinish, including:


  • Andrea Giunta, director of Global Science, Technology & Marketing
  • Frank Jemiola, Global Technical manager, Pigments - Solventborne
  • Jeff Matauch, manager/instructor


During the hour-long free presentation, the team of industry experts discussed various innovations entering the marketplace both currently and in the future, while providing a first hand look at the science and processes involved in producing automotive finishes worldwide. As Jemiola explains, the panel discussion sparked interest from engaged attendees both during and after the presentation. "It was great to let attendees in on our process for a bit and have an open discussion with the people ultimately using the products," he says. "Years ago, the custom and collision markets were so different than they are today - you had basically the same colors, over and over. Now, the industry is starting to really branch out into many different technologies."


PPG Supports SCRS Education at SEMA 2013
PPG Supports SCRS Education at SEMA 2013


PPG, who also chose this year's SEMA show to launch their Charley Hutton Ridler Color Collection, once again showed their support for SCRS in a huge way as the Doctorate Sponsor of the association's RDE series throughout the week, with contributions including the RDE free session and additional educational content throughout the week ("X-Ray Estimating, An Ace Up Your Sleeve For Performance" [Mark Mueller] and "Elevating the Customer Experience" [Norm Angrove]). The company was also the co-host of the SCRS' Sky Villa Afterparty on Thursday, welcoming attendees who participated in the education series and industry representatives to an unforgettable evening of networking. As Domenic Brusco (senior manager, industry relations, PPG Automotive Refinish and SCRS national director) explains, this year's partnership was the latest step in a longstanding successful partnership. "Part of PPG's vision is to provide leadership in innovation, sustainability and color. SCRS is an association that focuses on creating leaders in innovation and advocacy through their yearlong efforts to strengthen the collision repair industry and we couldn't be more proud to support their focus on education and information. I think it's great for the industry as a whole when companies like ours can partner with and support leading orgnaizations like SCRS to produce opportunity for the industry. By all measures, it was another successful year!"


"SEMA and SCRS provide us an unmatched opportunity of visibility and exposure," adds Jemiola. "The show is growing and changing every year and there's always something new and exciting. And SCRS is excellent to work with; they are incredibly helpful, and their mutual support of us is constant reinforcement that what we're doing is not only accepted but appreciated by the industry."


About SCRS: Through its direct members and 40 affiliate associations, SCRS is comprised of 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is available at the SCRS website: www.scrs.com. You can e-mail SCRS at the following address: info@scrs.com.


SCRS Admin Office


877.851.0660 Fax




Aaron Schulenburg

Executive Director | Society of Collision Repair Specialists (SCRS)



877.435.6028 Fax




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