Estimating, Blueprinting and Billing a Focus During Repairer Driven Education at SEMA 


Prosser, Washington, October 15, 2013 Successful collision repair businesses understand that profitable repairs stem from a well-conceived repair plan that accounts for both the necessary tasks and a thorough accounting of the costs associated with performing them. Because of this, the Society of Collision Repair Specialists (SCRS) has maintained an emphasis on seminars that focus on damage analysis and cost assessment during the upcoming Repairer Driven Education series at the 2013 SEMA Show. The four day show opens November 5th, and is held at the Las Vegas Convention Center in Las Vegas, Nevada.  


"Good estimates can't be formulated without in depth knowledge of required operations and the technology that drives them," shared SCRS Vice Chairman Andy Dingman. "Understanding the physical requirements of the repair process and what the manufacturers expect that process to look like is probably the most critical foundation for success in writing accurate repair plans."


Sessions on Tuesday such as "Accessing OEM Repair Information" with Toby Chess, "Damage Report Writing Case Study"with Larry Montanez of P&L Consultants and "Modern Bonding and Riveting, Today and Tomorrow" with Dave Gruskos of Reliable Automotive Equipment (RAE) each seek to address the foundational understanding of how repair necessities impact the creation of a thoroughly constructed repair plan.


On Wednesday, Mark Mueller of PPG Automotive Refinish delivers a newly enhanced custom offering of "X-Ray Estimating, An Ace up Your Sleeve for Performance Improvement." This session focuses on an approach that changes the estimating paradigm to decrease the margin for error in the damage analysis and the potential cycle time of repairs. Thursday's "Maximizing Efforts Through Blueprinting and Shop Layout" with Tim Morgan of Spanesi Americas looks at the changing design of today's repair strategies and the impact that both pre-repair planning and facility layout can have on reducing waste in the process.


And on Friday, legal specialist Erica Eversman, J.D. of Vehicle Information Services delivers a rousing program highlighting repairers success increasing rates received for labor and materials, and obtaining payment for necessary repair procedures. The session "Want Higher Rates? Obtain Payment for Necessary Repair Procedures" will help enable repairers to identify weaknesses in their strategies for obtaining payment for work being performed.


"Our objective since the beginning has been to ensure that collision repairers who have invested in participating in the SEMA Show will leave with tangible and useful information that can be directly applied to their business upon their return home," added SCRS Chairman Ron Reichen. "We are very thankful to be able to include such interesting and diverse programs in this focus area.We believe this information will bolster the positive impact our front-end staff can have on the preliminary analysis of damage, and ultimately, on our businesses' bottom lines."


To secure your spot in the room for these programs, or to see a complete listing of RDE sessions, visit to register today. Registrations for SCRS RDE programs will be available onsite at the Show, but space may be limited for some sessions.


The 2013 RDE series is sponsored by supportive industry organizations such as SEMA, PPG Automotive Refinish, GM Genuine Parts, BASF Refinish, Ford Motor Company, AkzoNobel Coatings, HERTZ, Axalta Coating Systems, Goliath Carts, PBES (a division of AAIA), LKQ Corp., SATA, Spanesi Americas, Sherwin-Williams and AASP.


 About SCRS' RDE Series: REPAIRER DRIVEN EDUCATION (RDE) series features seminar offerings, many of which are uniquely designed and being offered only at the 2013 SEMA Show. The series will be offered either as individual sessions, or as a package, and registrants will have the option to attend seven regular session seminars which will be delivered between the hours of 12:30 p.m. and 5:00 p.m. each day of the show. Each of the courses has been individually selected by, or crafted for, SCRS because the content specifically focuses on information that is relevant to collision repair professionals and appeals to the diverse array of marketplace perspectives within the collision repair industry. Register at


About SCRS: Through its direct members and 40 affiliate associations, SCRS is comprised of over 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is avail-able at the SCRS Web site: You can e-mail SCRS at the following address:


SCRS Admin Office


877.851.0660 Fax



Aaron Schulenburg

Executive Director | Society of Collision Repair Specialists (SCRS)



877.435.6028 Fax



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