SCRS Focuses RDE Content at SEMA Show with Tracks

Attendee feedback leads to focused tracts through week-long education series


Prosser, Washington, August 8, 2013 - Since the Repairer Driven Education series (RDE) first premiered at the SEMA Show in 2010, the Society of Collision Repair Specialists (SCRS) have used the forum to present the industry with world class education that speaks to the heart of issues faced in today's collision repair businesses. The education program is presented each day of the SEMA Show, and features some of the industry's most respected subject matter experts.


"Our single greatest objective since day one has been to deliver education which provides tangible information which can be immediately implemented when our attendees return home to their business," shared Ron Reichen, SCRS Chairman. "In essence, we seek out subject matter that is well-delivered and relevant to what repairers want, and need, to know. We want topics that are so relevant and urgent to the changing landscape of the industry, they simply can't afford to not attend. In my opinion, no other venue provides as much value and opportunity aimed at improving collision repair business and profitability as the SEMA Show does."


For 2013, SCRS has enhanced the program with the addition of three designated tracks through the RDE series. All RDE courses can be purchased a la carte, based on attendee interests, but the tracks are designed to help those with a particular focus attend a series of course selections that all speak to a purpose.


"The track program was actually a proposal from one of our previous attendees," shared SCRS Executive Director Aaron Schulenburg. "It was suggested that with so many education options in our program, they wished there was a way to determine which selections therein that spoke most to what they were looking to gain. It is really important to us to use attendee input and feedback as a primary driver for program development, and it made so much sense to create sub-categories in the manner suggested."


To address the trends that we believe are reshaping the industry, SCRS created three categories of educational topics to capture the collision repair business professional's imagination: 


  1. Understanding your business:  This track is designed to provide thorough training around fundamental components of running a successful collision repair business. The topics extend through estimating and blueprinting, workflow and cycle time impact, profit center management, marketing and online reputation management. Quite simply, if collision repair business owners and operators better understand the core of their business, they can better manage its success.
  2. Enhancing your business: This category focuses on business development and improvement such as production techniques, office efficiency, processes and documentation, creating a turn-key business, mechanization, automation, equipment and systems. If attendees want to target specific customer bases or types of work, increase your ability to get paid for necessary operations, and be prepared for current and future technologies they are going to need in their repair business, this is the track that will give them the tools, resources and knowledge to accomplish that.
  3. Positioning your business: Most business owners today are asking themselves one of two questions; how do I compete? Or, how do I sell my shop for the most value? This category is going to present solutions to both. It includes focused strategies for competing against consolidation, growth strategies, preparation on how to sell your business or purchase your competitor, and how to make your business as valuable as possible, whether you plan to continue to operate it, or to market it to others. It includes a glimpse into future technology trends as well as potential business trends based on varying market shifts, and all of it is going to be relevant to your business. 


Regardless of business goals or specific motivations for attending the SEMA Show, SCRS' Repairer Driven Education series has the content that will provide attendees with a greater return on investment from their experience. There is no better place in the industry to become inspired and informed!


The full list of all the sessions offered in each of the tracks can be found online at The 2013 RDE series is currently sponsored by supportive industry organizations such as SEMA, PPG Refinish, GM Genuine Parts, BASF Refinish, Ford Motor Company, AkzoNobel Coatings and Sherwin-Williams.


About SEMA and the SEMA Show: The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details available at,, or phone (909) 396-0289.


About SCRS' RDE Series: REPAIRER DRIVEN EDUCATION (RDE) series features seminar offerings, many of which are uniquely designed and being offered only at the 2013 SEMA Show. The series will be offered either as individual sessions, or as a package, and registrants will have the option to attend seven regular session seminars which will be delivered between the hours of 12:30 p.m. and 5:00 p.m. each day of the show. Each of the courses has been individually selected by, or crafted for, SCRS because the content specifically focuses on information that is relevant to collision repair professionals and appeals to the diverse array of marketplace perspectives within the collision repair industry. Register at 


About SCRS: Through its direct members and 40 affiliate associations, SCRS is comprised of over 6,000 collision repair businesses and 58,500 specialized professionals who work with consumers and insurance companies to repair collision-damaged vehicles. Additional information about SCRS including other news releases is avail-able at the SCRS Web site: You can e-mail SCRS at the following address:





SCRS Admin Office


877.851.0660 Fax



Aaron Schulenburg

Executive Director | Society of Collision Repair Specialists (SCRS)



877.435.6028 Fax



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