Turning the Wisconsin Map WISHIN Blue

• Brian Potter is now serving as Treasurer. Mr. Potter is Senior Vice President of Finance for the Wisconsin Hospital Association and is WHA's new representative on the WISHIN Board, succeeding Steve Brenton. 
   
  Mr. Potter has been with the hospital association for more than 18 years, working primarily on hospital reimbursement issues and other regulatory, compliance and legislative matters facing hospitals and health care systems. He also oversees WHA's internal operations and the WHA Information Center.
  
   Prior to joining WHA, he worked for a staff- model HMO concentrating on finance and operational issues. He also spent three years in public accounting focusing on hospital audits and other health care consulting projects. 
  
   He serves as treasurer for the HIPAA Collaborative of Wisconsin, serves on the finance committee of the Wisconsin Collaborative for Healthcare Quality, and serves on the boards of the Wisconsin Chapter of the Healthcare Financial Management Association, and the Wisconsin Chapter of the American Association of Healthcare Administrative Management.

• Mike Day is Chief Information Officer for Columbia St. Mary's Hospitals. He fills the vacancy created by the departure of Craig Samitt, MD, who relocated to California. 
  
   In his role at Columbia St. Mary's, Mr. Day is responsible for leading the organization's technology vision, including operations, finances, technology procurement and implementation. He has overseen several large-scale technology programs during his tenure with Columbia St. Mary's, including the electronic health record and enterprise resource planning implementations.
  
   Mr. Day has 18 years of experience in information technology. Prior to joining Columbia St. Mary's, he worked for Accenture where he developed expertise in applications development, implementation and support as well as the implementation of IT operating models in the healthcare and financial services industries.

• Jonathan Jaffery, MD, MS, is Medical Director for Delivery System Innovation for the University of Wisconsin Medical Foundation and President CEO of the UW Health ACO. He succeeds Patti Brennan, RN, PhD, as the higher-education representative on the Board. 
   
  Dr. Jaffery is a practicing nephrologist and an associate professor of medicine at the University of Wisconsin School of Medicine and Public Health. He is board certified in nephrology and a fellow of the American College of Physicians.
  
  As a 2010 - 2011 Robert Wood Johnson Foundation Health Policy Fellow, Dr. Jaffery worked with the U.S. Senate Committee on Finance on a variety of issues relating to delivery system and payment reform, and he continues to focus on this area in his role with the UW Medical Foundation.
  
  Dr. Jaffery previously served as the Chief Medical Officer for the Wisconsin Medicaid program, from 2008-2010.