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For Immediate Release

Christine Magee Addresses MBOT Business Community  

at Growth & Power Breakfast Series Event 

Mississauga, Ontario (January 23, 2014) - Christine Magee, President of Sleep Country Canada, addressed the Mississauga business community at Mississauga Board of Trade (MBOT)'s Growth & Power Breakfast Series event on January 23, 2014 at Port Credit Yacht Club.

A sold-out crowd of over 80 business people were in attendance at the event, the second event in the series of four and the first event of 2014, making it a success and creating buzz regarding the series.

"Our Growth & Power Breakfast Series is quickly becoming one of our more popular professional series," said MBOT President & CEO, Sheldon Leiba. "Designed for CEOs and senior executives in Mississauga, this series features presentations from some of Canada's most influential entrepreneurs, CEOs and business success stories."

Magee originally thought of becoming a nurse but realized she had a head for business. After following her father into banking, she found two partners from the investment world and a short time later they started Sleep Country Canada. None of the founding partners had any hands on experience in the retail business.

Magee has managed to create one of Canada's best known brands, is known as one of the county's most recognized faces.

"I often get asked, 'Are you really the President of Sleep Country Canada?'" said Magee, referring to the popular radio and television commercials featuring her face and voice. Magee explained most people are shocked to find out that it is really her doing the commercials because it's not something that's expected.

So, how did Sleep Country Canada become so popular? Besides their product, employees and location, advertising is one of the most important aspects that Sleep Country Canada spends their budget on every year, said Magee. She believes advertising is very important to a company, adding that in order to be successful, you must, "saturate the market with your brand."

You cant be all things to all people, said Magee, adding that it's important to do one thing really well. And to Sleep Country Canada, that one thing is mattresses.

Ideally, one should change their mattress every 12-15 years. "But if you want to do it more often, that would be really helpful," joked Magee.

The next Growth & Power Breakfast series event will take place on March 20, 2014, featuring Domenic Primucci, President, Pizza Nova.

Domenic worked in the family business from the age of 15. He watched his father build the company from 1 small store in Scarborough to a franchise model which is the envy of the industry. As the president, he wanted a fresh new look for Pizza Nova and embarked on rebranding for the 50th anniversary. Hear the story of how rebranding tested Domenic's leadership method and the backlash he had to endure.


What: Growth & Power Breakfast Series
Where: Port Credit Yacht Club
When: March 20, 2014, 7:30 a.m. to 9:30 a.m.

Growth & Power is a breakfast series designed for CEOs and senior executives in Mississauga and the surrounding areas. It features presentations from some of Canada's most influential entrepreneurs, CEOs and business success stories, providing the opportunity to learn from practical anecdotes and advice based on the experiences gained in building their own organizations.

For more information on the event please visit or contact Dianne Morgan at
(905) 273-6151 ext. 32.

MBOT would like to thank its event sponsors: KPMG Enterprise, Pallett Valo LLP, Port Credit Yacht Club and Century Audio Visual.
As the voice of business since 1976, Mississauga Board of Trade is a private-sector, not-for-profit business organization representing approximately 1,500 businesses, employing 65,000 people in Mississauga.  MBOT is well positioned to meet the needs of business by using its considerable influence at all levels of government.  As the forum for business, MBOT works together to influence public policy and promote a better understanding of the marketplace among policy makers, media and the general public.  

Media Contact:
Sheldon Leiba
President & CEO
Mississauga Board of Trade
905-273-6151 ext. 27